Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Business leaders in all 50 states: Reauthorize Brand USA ASAP - eTurboNews

Business leaders in all 50 states: Reauthorize Brand USA ASAP - eTurboNews | Strengthening Brand America | Scoop.it
“WASHINGTON, DC - More than 300 business leaders from every U.S. state Thursday sent a letter to US senators and House and Senate leadership urging immediate passage of S.”
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How to Make Your Infographic Clickable in 10 Minutes or Less

How to Make Your Infographic Clickable in 10 Minutes or Less | Strengthening Brand America | Scoop.it
“The great thing about marketing content that's mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful.”
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5 Great Examples To Implement Call To Action In Your Email Campaigns

5 Great Examples To Implement Call To Action In Your Email Campaigns | Strengthening Brand America | Scoop.it
“If there is one aspect of your online marketing efforts that could help increase your conversion, it is the email marketing campaign.”
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Winning Strategies In Economic Development

Winning Strategies In Economic Development | Strengthening Brand America | Scoop.it
“Winning Strategies In Economic Development | Strengthening Brand America: http://t.co/YD0KG3j55h”;
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How Local Governments Evaluate the Effectiveness of Tax Breaks on Economic Development

“Local governments often offer tax breaks and other financial incentives in order to entice developers to add infrastructure and jobs to the community.”
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5 ways to use ‘story power’ to connect people with your place

5 ways to use ‘story power’ to connect people with your place | Strengthening Brand America | Scoop.it
““Whoever tells the best story wins.” – John Quincy Adams photo credit: Steve Rotman via photopin cc by Rob Wolfe There’s a unstoppable and growing trend of collaboration between places and their ‘fans’ who help create stories for the brand to...”
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Pagosa Springs Daily News: OPINION: It's Not Ab...

Pagosa Springs Daily News: OPINION: It's Not Ab... | Strengthening Brand America | Scoop.it
“Pagosa Springs Daily News: OPINION: It's Not About Jobs, It's About Achieving the American Dream on American Dream curated by Ed Burghard”
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UK retailer John Lewis returns to form with a beautiful 2014 Christmas ad

UK retailer John Lewis returns to form with a beautiful 2014 Christmas ad | Strengthening Brand America | Scoop.it
“John Lewis Christmas ads use beautiful music, a movie-like storyline that demonstrates the beauty of gift giving, stretched out over 90 seconds. No words are needed to tell the story.”
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The Missing Link

The Missing Link | Strengthening Brand America | Scoop.it
“Voters identified the economy as their top concern in last week’s mid-term elections, suggesting that despite improving job numbers, many Americans do not believe that all is well. Sen. Joe Manchin...”
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Want Hordes of Raving Fans? 7 Content Best Practices to Follow

Want Hordes of Raving Fans? 7 Content Best Practices to Follow | Strengthening Brand America | Scoop.it
“There's a big difference between people who know about your company and people who rave about your company.”
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Focus Your Brand On Cause Not Effect

Focus Your Brand On Cause Not Effect | Strengthening Brand America | Scoop.it
“Communication is just one tool to convey brand message. Marketers and brand strategists are not employed by companies to create communications – they are employed to create change in consumer behavior.”
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9 Email Marketers Explain Why Nobody Opens Your Emails

9 Email Marketers Explain Why Nobody Opens Your Emails | Strengthening Brand America | Scoop.it
“This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week.”
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Still going: City leaders say branding effort continues - New Bern Sun Journal

Still going: City leaders say branding effort continues - New Bern Sun Journal | Strengthening Brand America | Scoop.it
“New Bern aldermen say the city’s branding efforts are continuing but are entering a different phase.”
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International Economic Development Council Announces Award Winners At Annual Conference

International Economic Development Council Announces Award Winners At Annual Conference | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine IEDC's Excellence in Economic Development Awards recognize the world’s best economic development programs and partnerships, marketing materials, and new media.”
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Branding the New State of South Florida: Vote for Our New State Song, Bird, Motto, and More

Branding the New State of South Florida: Vote for Our New State Song, Bird, Motto, and More | Strengthening Brand America | Scoop.it
“Last month, the City of South Miami passed a resolution calling for the area from Orlando and Tampa Bay to...”
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Strengthening Brand America | LinkedIn

Strengthening Brand America | LinkedIn | Strengthening Brand America | Scoop.it
“This group is for economic development practitioners and college students interested in learning more about the application of product and corporate branding principles to brand...”
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Building Traverse City's brand - Traverse City Record Eagle

“Traverse City Record Eagle Building Traverse City's brand Traverse City Record Eagle While Traverse City Tourism will continue to build awareness and interest in our destination through ongoing marketing and promotional activities, our future...”
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Germany Surpasses U.S. in Nation Brands Study

Germany Surpasses U.S. in Nation Brands Study | Strengthening Brand America | Scoop.it
“Germany's victory in this year's World Cup soccer championship has boosted the country's global brand perception, according to a new study from research firm GfK.”
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Germany knocks USA off Best Nation top spot after 5 years

Germany knocks USA off Best Nation top spot after 5 years | Strengthening Brand America | Scoop.it
“After holding the number one place since 2009, the USA has this year been pushed down to second place by Germany, which now takes the lead in the Anholt-GfK Nation Brands Index (NBI).”
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We Have Lost Our Way In Economic Development

We Have Lost Our Way In Economic Development | Strengthening Brand America | Scoop.it
“Ed Burghard asks whether the economic development practice has lost its way. http://t.co/odJVfJIlnT”;
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Japan has strongest “country brand” according to report | News | Design Week

Japan has strongest “country brand” according to report | News | Design Week | Strengthening Brand America | Scoop.it
“The Futurebrand Country Brand study ranks nations on a number of criteria, including awareness, preference and advocacy.”
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The Psychology of Personalization: Why We Crave Customized Experiences

The Psychology of Personalization: Why We Crave Customized Experiences | Strengthening Brand America | Scoop.it
“The Dark Ages. For those of you unfamiliar with Medieval history, the Dark Ages refer to a period of crippling technological degradation. A time when there was no Amazon.com. No Netflix. No Hulu. No Spotify or Pandora or Sirius radio.”
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Brand, Nation And Truth: The Parable Of The Apple

Brand, Nation And Truth: The Parable Of The Apple | Strengthening Brand America | Scoop.it
“Skytrend News Nigeria- Championing a knowledge based growth”
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What’s missing from the labour market: data

What’s missing from the labour market: data | Strengthening Brand America | Scoop.it
“Tavia Grant at The Globe and Mail looks at what gaps may exist in Canada’s labor market data, from job vacancy information to more detail on the skills employers are looking for and what they’re doing to recruit the workers needed.”
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