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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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How do you define success for a place-branding project?

How do you define success for a place-branding project? | Strengthening Brand America | Scoop.it
"Did you know that the success rate of a place-branding project isless than 15%? Turns out that most of the place-branding initiatives are prematurely ended within a year of introduction. You might think that such a high failure rate is outrages. But as someone who got involved in a couple of place branding projects, unfortunately I must concur with the results of the research. Let’s see what we can do about that…"
Via Julien Dos Reis Pedro
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City branding, it's not about the branding but about the policy, politics and the urban product

City branding, it's not about the branding but about the policy, politics and the urban product | Strengthening Brand America | Scoop.it
“ Building city brands - it's not about the branding, it is about the hard work and political will to affect real and meaningful social, economic and developmental change, says Oresti Patricios, CEO of Ornico.”
Via Julien Dos Reis Pedro
Ed Burghard's insight:
With all due respect, policy, ploy is and urban product are part of the branding process. Branding is a strategic exercise. Read more at www.strengtheningbrandamerica.com
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The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
“The Burghard Group | Strengthening Brand America: http://t.co/PKT5tvdBxn”;
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The Resources You Need to Be a Social Media Marketing Star [In Under 100 Words]

The Resources You Need to Be a Social Media Marketing Star [In Under 100 Words] | Strengthening Brand America | Scoop.it
“Before you get started with social, you'll need a publishing plan. This publishing template should keep your schedule (and sanity) intact. Now, on to individual networks.”
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10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Strengthening Brand America | Scoop.it
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
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German Missions in the United States - National Brands Index

German Missions in the United States - National Brands Index | Strengthening Brand America | Scoop.it
“The Nation Brands Index expresses how attractive a country is in numerical terms, based on extensive surveys conducted in more than 20 countries. The outcome is that Germany is ranked second, right behind the United States.”
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How the US Economy Is Quietly Picking Up Speed - Bloomberg

How the US Economy Is Quietly Picking Up Speed - Bloomberg | Strengthening Brand America | Scoop.it
“ How the US Economy Is Quietly Picking Up Speed Bloomberg We are not burning down the house exactly, but the economy quietly appears to have picked up speed in the recent months. Government shutdown notwithstanding.”
Via Golden Shovel
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Find The Right Location For Your Company To Grow And Succeed

Find The Right Location For Your Company To Grow And Succeed | Strengthening Brand America | Scoop.it
“Using Geographic Information System (GIS) software, the ZoomProspector database allows executives to access the deepest available data on communities across the U.S.”
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Shale + New Infrastructure = Low-Cost, Reliable Gas Supply for Northeast

“The northeastern United States has paid a premium for energy over the years, but new data show that the development of natural gas from the Marcellus can reverse that trend.”
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Can You Measure The American Dream?

Can You Measure The American Dream? | Strengthening Brand America | Scoop.it
Three professors in Ohio have created a new index to capture something that seems subjective, highly relative and maybe even mythical: The American Dream.
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How to Reposition One Piece of Content in Multiple Social Networks

How to Reposition One Piece of Content in Multiple Social Networks | Strengthening Brand America | Scoop.it
“So you’ve created some content. Shiny, fresh, and hot off the press, and now it’s time to use that content to generate leads for your business. What better way to do so than with social media?”
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fDi On Location

fDi On Location | Strengthening Brand America | Scoop.it
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#Destination #Branding / #Place Branding

#Destination #Branding / #Place Branding | Strengthening Brand America | Scoop.it
“ Insights on #place branding and marketing to promote economic and social growth.”
Via Zac Woolfitt
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Place Branding: A War of Ideas | Desktop

Place Branding: A War of Ideas | Desktop | Strengthening Brand America | Scoop.it
"There is a war going on. It’s not fought by soldiers and guns over land and resources, but instead over image and how a country or location is perceived. Who is best at changing their public image? Who is the most sophisticated at encapsulating an identity?..."
Via Leona Ungerer
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City that rocks - Branding through events in South Africa

City that rocks - Branding through events in South Africa | Strengthening Brand America | Scoop.it
"City branding or country marketing is not a new phenomenon. Post World War II it was imperative that countries particularly cities, rebuild themselves and use marketing strategies to enhance and promote the better image of the country or cities for reasons such as attracting tourism, attracting business, talent and resources."
Via Julien Dos Reis Pedro
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The Burghard Group | Strengthening Brand Americ...

The Burghard Group | Strengthening Brand Americ... | Strengthening Brand America | Scoop.it
“The Burghard Group | Strengthening Brand America on Destination Management curated by Zac Woolfitt (The Burghard Group | Strengthening Brand America | @scoopit http://t.co/ZLm6FCAP1n)...”
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Can You Measure The American Dream?

Can You Measure The American Dream? | Strengthening Brand America | Scoop.it
Three professors in Ohio have created a new index to capture something that seems subjective, highly relative and maybe even mythical: The American Dream.
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Good Morning Brand America - Today's News

Good Morning Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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Rise in economic development drives 'promising' Louisiana economy, report ... - NOLA.com

Rise in economic development drives 'promising' Louisiana economy, report ... - NOLA.com | Strengthening Brand America | Scoop.it
“ Rise in economic development drives 'promising' Louisiana economy, report ...”
Via Golden Shovel
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Two New Sponsors Sign On For LiveXchange!

Two New Sponsors Sign On For LiveXchange! | Strengthening Brand America | Scoop.it
“Fayette County Development Authority of Georgia and the Regional Growth Partnership of Northwest Ohio have signed on to sponsor next year’s Business Facilities LiveXchange event, which will take place April 6-8, 2014 at the Myrtle Beach Marriott...”
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'New Bern: Everything comes together here' is city's new brand - New Bern Sun Journal

'New Bern: Everything comes together here' is city's new brand - New Bern Sun Journal | Strengthening Brand America | Scoop.it
“New Bern Sun Journal 'New Bern: Everything comes together here' is city's new brand New Bern Sun Journal City Manager Mike Epperson told the board and a crowd of about 50 people that having a consistent, identifiable brand was needed in areas such...”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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8 Little Tricks to Make Your Emails More Clickable

8 Little Tricks to Make Your Emails More Clickable | Strengthening Brand America | Scoop.it
“Good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder.”
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Brand Ukraine: Where Do We Stand On The Global Stage?

Brand Ukraine: Where Do We Stand On The Global Stage? | Strengthening Brand America | Scoop.it
"Ukraine is one of Europe’s greatest undiscovered gems, rich in culture, history and natural resources. Yet, how have events in recent years impacted perceptions of Ukraine around the world, and, more importantly, what needs to be done in order to improve its ‘brand’, and boost tourism, foreign direct investment and international trade? Farzana Baduel, of Curzon PR, investigates."
Via Julien Dos Reis Pedro
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