Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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The workplace of the future: What will change?

The workplace of the future: What will change? | Strengthening Brand America | Scoop.it
“Is the workplace that we know now going to last well into the future? Or are there changes on the horizon that will change the way the workplace looks forever.”
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Item 7.1 Marketing & Branding Presentation - Laserfiche WebLink

“City of Dublin to brand itself "The New American Backyard" http://t.co/UN4ERQ0uVj Digital Dublin: out? "where you get things fixed": way out”
Ed Burghard's insight:
Interesting way of promising the American Dream ��
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Attaining the American Dream: 5 Financial Reasons to Buy

Attaining the American Dream: 5 Financial Reasons to Buy | Strengthening Brand America | Scoop.it
“Heading into 2015 many people have their sights set on buying a home. The personal reasons differ for each buyer, with many basic similarities.”
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Watermelon City Rebrands Its Juicy Pedigree - Wall Street Journal

Watermelon City Rebrands Its Juicy Pedigree - Wall Street Journal | Strengthening Brand America | Scoop.it
“Hermiston, Ore., is moving away from its identity as a watermelon capital, as cities and counties across the U.S. and Canada join the corporate world in the branding game.”
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Putting economic development data to work for you

Putting economic development data to work for you | Strengthening Brand America | Scoop.it
“Economic developers everywhere have taken notice of the way our Intelligence Components have made their websites smarter.”
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Procter & Gamble To Build Plant In Eastern Panhandle Of West Virginia

Procter & Gamble To Build Plant In Eastern Panhandle Of West Virginia | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Global manufacturing leader to build manufacturing facility in Berkeley County. Procter & Gamble To Build Plant In Eastern Panhandle Of West Virginia appeared first on Business Facilities (BF) Magazine.”
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Procter and Gamble to Build $500M Manufacturing Plant in West Virginia

Procter and Gamble to Build $500M Manufacturing Plant in West Virginia | Strengthening Brand America | Scoop.it
“The Procter & Gamble Company (NYSE:PG) announced plans to build a multi-category manufacturing plant at the Tabler Station Business Park in Martinsburg, W.Va.”
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"Achieving The American Dream Is Hard": How One...

"Achieving The American Dream Is Hard": How One... | Strengthening Brand America | Scoop.it
““As most millennials can attest, the job market is rough. Attempting to navigate it is, at best, an enervating challenge.”
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No more lipstick on the pig: community branding...

No more lipstick on the pig: community branding... | Strengthening Brand America | Scoop.it
“No more lipstick on the pig: community branding and marketing from smart people (plus, me) | Wise Economy on American Dream curated by Ed Burghard”
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How Brands Can Make A Great Brand Promise

How Brands Can Make A Great Brand Promise | Strengthening Brand America | Scoop.it
“As marketers we take brand promises for granted. We just accept that every brand in its right mind has one and that it is committed to keeping it. As consumers, we have no such awareness.”
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Ohio Leading the Way on Injection Well Regulations

“This week, we saw thoughtful leadership in Trumbull County, when officials decided to host a meeting to address concerns over Class II Injection Wells.”
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Map: The most common* job in every state

Map: The most common* job in every state | Strengthening Brand America | Scoop.it
“Can you guess what the most common job was in Oklahoma in 1978? How about 2014? Would you have every guessed that primary school teachers has been the most common job in Alaska for almost 20 years?”
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How To: Hiring and retaining millennials

How To: Hiring and retaining millennials | Strengthening Brand America | Scoop.it
“ Millennials are quickly making their way into the workforce. According to The Bureau of Labor Statistics, millennials will become the new workforce majority this year, and in just 15 short years will make up 75% of the workforce.”
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More Americans give up U.S. citizenship than ever before

More Americans give up U.S. citizenship than ever before | Strengthening Brand America | Scoop.it
“In a sign of the times figures show that more Americans gave up their U.S. citizenship in 2014 than ever before. According to the U.S. State Department, 3,415 ditched their U.S. citizenship.”
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Which Comes First: The Livability or the Jobs?

Which Comes First: The Livability or the Jobs? | Strengthening Brand America | Scoop.it
“A recent study out of Pittsburgh says that of people who moved to Pittsburgh, the majority came for jobs (either theirs or a partner’s) and only 7 percent came for “livability.” This lead to dismissive headlines like, Survey: Livability Attracts...”
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The American Dream is coming back - CNNMoney

The American Dream is coming back - CNNMoney | Strengthening Brand America | Scoop.it
“More people are getting jobs and household debt is down. The U.S. consumer is ready to spring, says Kristina Hooper of Allianz.”
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Infographic: The State of the Nation, in numbers

Infographic: The State of the Nation, in numbers | Strengthening Brand America | Scoop.it
“With the theme "Together We Move South Africa Forward", the 2015 State of the Nation Address will be an opportunity to celebrate progress the country has made over the past year, and an opportunity to highlight priorities for the next.”
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Exports by State: 10 Places Leading the Boom

Exports by State: 10 Places Leading the Boom | Strengthening Brand America | Scoop.it
“U.S. exports continued their surge in 2014, and exports by state were again at an all-time high. Overall, U.S. good and services exports totaled $2.35 trillion in 2014, the fifth straight year of record trade, according to the U.S.”
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IEA: U.S. Shale a Game Changer

“Shale oil and natural gas development across the United States has been creating jobs, increasing tax revenues, and providing a clean source of fuel here at home.”
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Place Branding: A Strategic Road Map

Place Branding: A Strategic Road Map | Strengthening Brand America | Scoop.it
“A simple online news search for the term “city branding” yields results from cities as varied as Fargo, North Dakota, Wichita, Kansas, and Hermiston, Oregon. While the core of my research focuses on how U.S.”
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Xavier ADCI Welcome | American Dream

Xavier ADCI Welcome | American Dream | Strengthening Brand America | Scoop.it
““Welcome to the home of Xavier University's American Dream Composite Index.””
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Personal Branding: How to create your own brand plan

Personal Branding: How to create your own brand plan | Strengthening Brand America | Scoop.it
“If you’ve ever been in a job so long that you don’t have an updated resume or Linked In profile, you’re in a dangerous place. In today’s economy, you want to stay aware, keep current and always be on the look out for what’s next.”
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Take Me to the River

Take Me to the River | Strengthening Brand America | Scoop.it
“Many people, a surprising number of them being economic developers, believe that financial incentives provided to companies that invest in certain places amount to nothing more than corporate welfare, and is therefore a practice that should be...”
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Millennials want to work at organizations that focus on purpose, not just profit

Millennials want to work at organizations that focus on purpose, not just profit | Strengthening Brand America | Scoop.it
“Millennials have a skewed reputation these days when it comes to how they are viewed by society – while they are all about change, the environment and society, they are also depicted as lazy and without motivation, two different traits that I would...”
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