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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Which Channels Drive the Best Landing Page Conversion Rates? [New Data]

Which Channels Drive the Best Landing Page Conversion Rates? [New Data] | Strengthening Brand America | Scoop.it
“If you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is.”
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Do You Know How to Delegate?

Do You Know How to Delegate? | Strengthening Brand America | Scoop.it
“Control issues. It looks lazy. I'm used to doing all the work myself. If I'm not careful, I'll become irrelevant. I've heard (and felt) all of the above excuses for not delegating.”
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Place Branding: The Role of Social Media

Place Branding: The Role of Social Media | Strengthening Brand America | Scoop.it
“Digital technologies can change the way public administrators interact with citizens and stakeholder groups.”
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10 Things GREAT ADVERTISING should do for your Brand

10 Things GREAT ADVERTISING should do for your Brand | Strengthening Brand America | Scoop.it
“Advertising is very hard. In fact, it’s likely the most complex part of marketing, because it’s where everything comes together–your consumer, you brand strategy, your positioning and every opinion in your entire company.”
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Local Government: Valuing People is an Investment In Success

Local Government: Valuing People is an Investment In Success | Strengthening Brand America | Scoop.it
“The need to develop a workforce to meet the current and future demands of government operations, as well as foster an environment that values people is no small task.”
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Strong Seaports Critical to Accessing Global Markets

Strong Seaports Critical to Accessing Global Markets | Strengthening Brand America | Scoop.it
“Ports keep waterborne commerce navigable in the water and on the land. By Rachel Duran When the U.S. Congress passed the Water Resources Reform and Development Act this year they ensured the long-term competitiveness of the nation’s seaports.”
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Corporations Activate Community Spaces

Corporations Activate Community Spaces | Strengthening Brand America | Scoop.it
“Companies invest in their communities to retain talent and spur economic developments. Cover image: Food Truck Tuesdays at Larkin Square in Buffalo, N.Y.”
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How To Brand A State

How To Brand A State | Strengthening Brand America | Scoop.it
Are you considering a state branding project/initiative? Here are 5 take-a-ways our branding agency experienced in branding a state in the United States of
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The Real Reason Nobody Shares Your Infographic

The Real Reason Nobody Shares Your Infographic | Strengthening Brand America | Scoop.it
“We’ve all been there. You spent countless hours conducting ironclad research for your latest infographic. You tangled with a designer over the minutest details. You struck the perfect balance between education and promotion in the finished image.”
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Mark Lautman | Reinventing Economic Development

Mark Lautman | Reinventing Economic Development | Strengthening Brand America | Scoop.it
“Mark Lautman | Author Speaker Economic Architect (Blog | http://t.co/YfJui0EZfC | @scoopit http://t.co/9fNk2rZCIH)...”
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City brand remains same - Powell River Peak

“City brand remains same Powell River Peak At a recent committee of the whole meeting, Councillor Maggie Hathaway said there was a discussion quite some time ago about the city's branding, such as the Pearl on the Sunshine Coast moniker that appears...”
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Commercial brands with strong reputations support a positive nation brand

Commercial brands with strong reputations support a positive nation brand | Strengthening Brand America | Scoop.it
“In reflecting on the value of strong commercial brands to a country's nation brand, I stumbled upon the following definition of national competitiveness: (Commercial brands with strong reputations support a positive nation brand”
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Caserta - A City Branding Case

An integrated communication plan aimed at increasing brand positioning and brand recognition of the city; a tourism marketing plan and a set of thematic events ("Caserta: the path of beauty") were built tailored to typical food and wine...
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How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]

How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare] | Strengthening Brand America | Scoop.it
“Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale.”
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What is being an American? Immigration activist Jose Antonio Vargas has some ideas

What is being an American? Immigration activist Jose Antonio Vargas has some ideas | Strengthening Brand America | Scoop.it
“In July, Jose Antonio Vargas was arrested trying to board a plane for L.A. for a screening of his film "Documented," about his life before and after he "outed" himself as an undocumented immigrant living in the U.S.”
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Business Facilities’ 10th Annual Rankings Report: Tennessee Races To The Top In Education; Alabama Takes Automotive Crown

Business Facilities’ 10th Annual Rankings Report: Tennessee Races To The Top In Education; Alabama Takes Automotive Crown | Strengthening Brand America | Scoop.it
“Tennessee emerged as the top-ranked state for education in Business Facilities’ 10th Annual Rankings Report. The Volunteer State finished first among states that have successfully implemented the federal Race to the Top program.”
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How To Brand A State

How To Brand A State | Strengthening Brand America | Scoop.it
Are you considering a state branding project/initiative? Here are 5 take-a-ways our branding agency experienced in branding a state in the United States of
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How Korea became the world's coolest brand - Financial Post

How Korea became the world's coolest brand - Financial Post | Strengthening Brand America | Scoop.it
“Financial Post How Korea became the world's coolest brand Financial Post Brands like Samsung and Hyundai have transformed the country into one of the world's major economies — annual sales for Samsung have grown from US$1.3-billion in 1977 to...”
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India's economic strength and business environment are of strategic importance ... - Economic Times

India's economic strength and business environment are of strategic importance ... - Economic Times | Strengthening Brand America | Scoop.it
“India's economic strength and business environment are of strategic importance ...”
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What is Your Purpose?

What is Your Purpose? | Strengthening Brand America | Scoop.it
“Do you feel that you are doing work that matters? As you lead your team or guide your department, do you ever ask yourself “Is it worth it?” Are we making a difference in the lives of the people that we serve?”
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Nation Branding - A brand new concept in marketing

Nation Branding - A brand new concept in marketing | Strengthening Brand America | Scoop.it
IntroductionBranding of a product is an age-old practice adopted by marketers to attract new customers while retaining the existing ones. A properly positioned brand often acquires an independent e...
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