“Advertising is very hard. In fact, it’s likely the most complex part of marketing, because it’s where everything comes together–your consumer, you brand strategy, your positioning and every opinion in your entire company.”
“Ports keep waterborne commerce navigable in the water and on the land. By Rachel Duran When the U.S. Congress passed the Water Resources Reform and Development Act this year they ensured the long-term competitiveness of the nation’s seaports.”
“We’ve all been there. You spent countless hours conducting ironclad research for your latest infographic. You tangled with a designer over the minutest details. You struck the perfect balance between education and promotion in the finished image.”
“City brand remains same Powell River Peak At a recent committee of the whole meeting, Councillor Maggie Hathaway said there was a discussion quite some time ago about the city's branding, such as the Pearl on the Sunshine Coast moniker that appears...”
“In reflecting on the value of strong commercial brands to a country's nation brand, I stumbled upon the following definition of national competitiveness: (Commercial brands with strong reputations support a positive nation brand”
An integrated communication plan aimed at increasing brand positioning and brand recognition of the city; a tourism marketing plan and a set of thematic events ("Caserta: the path of beauty") were built tailored to typical food and wine...
“Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale.”
“In July, Jose Antonio Vargas was arrested trying to board a plane for L.A. for a screening of his film "Documented," about his life before and after he "outed" himself as an undocumented immigrant living in the U.S.”
“Tennessee emerged as the top-ranked state for education in Business Facilities’ 10th Annual Rankings Report. The Volunteer State finished first among states that have successfully implemented the federal Race to the Top program.”
“Financial Post How Korea became the world's coolest brand Financial Post Brands like Samsung and Hyundai have transformed the country into one of the world's major economies — annual sales for Samsung have grown from US$1.3-billion in 1977 to...”
“Do you feel that you are doing work that matters? As you lead your team or guide your department, do you ever ask yourself “Is it worth it?” Are we making a difference in the lives of the people that we serve?”
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