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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Talking Points Memo: Achieving The American Dream - YouTube

“BillOReilly.com http://www.billoreilly.com/ Fox News: The O'Reilly Factor http://www.foxnews.com/on-air/oreilly/index.html Fox News http://www.foxnews.com/ F...”
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Should I Gate This Content? [Flowchart]

Should I Gate This Content? [Flowchart] | Strengthening Brand America | Scoop.it
“We marketers seem to like rules. (And when none exist, we'll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you'll find so many benchmarking reports, how-to articles, and...”
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American Dream In Doubt? Mounting Debts Mean Americans Aren't Optimistic ... - Headlines & Global News

American Dream In Doubt? Mounting Debts Mean Americans Aren't Optimistic ... - Headlines & Global News | Strengthening Brand America | Scoop.it
“The general public is more skeptical of the American dream today than at any point in roughly two decades, even in the wake of the 2008 financial crisis, according to a New York Times poll released Wednesday.”
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Bobby Jindal eager to ‘restore the American Dream’

Bobby Jindal eager to ‘restore the American Dream’ | Strengthening Brand America | Scoop.it
“Louisiana Gov. Bobby Jindal says he’s still weighing a campaign for president - but if he runs, he’ll strive to revive the nation’s morale.”
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You Can’t Claim You’ve Got An Authentic Brand, You Must Be Authentic

You Can’t Claim You’ve Got An Authentic Brand, You Must Be Authentic | Strengthening Brand America | Scoop.it
“Written by Denise Lee Yohn Brand authenticity has become a topic of many business conversations because customers are now equipped with the tools and information to discern whether a brand is in fact what it says it is—and they place their brand...”
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Congress to Vote on Brand USA Reauthorization - Successful Meetings

Congress to Vote on Brand USA Reauthorization - Successful Meetings | Strengthening Brand America | Scoop.it
“Congress is expected to vote this week on a bill that would reauthorize Brand USA for five years.”
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If you want to accelerate your career in 2015, then start thinking of yourself as a Brand

If you want to accelerate your career in 2015, then start thinking of yourself as a Brand | Strengthening Brand America | Scoop.it
“How come you do such a good job marketing brands, but a bad job marketing yourself? At this time of year, it is natural to think about what’s next in your career.”
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Sri Lanka improves on its brand value in 2014 | DailyFT - Be Empowered

Sri Lanka improves on its brand value in 2014 | DailyFT - Be Empowered | Strengthening Brand America | Scoop.it
“Ranks 58th out of 100 countries, better than 2013’s 65th position Sri Lanka is 3rd highest gainer in value Sri Lanka has improved its ranking”
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Brilliant analysis: If US Shale passes endurance test, lower oil prices here ... - BizNews

“Brilliant analysis: If US Shale passes endurance test, lower oil prices here ... BizNews How the two sides stack up is explained in this brilliant analysis by Ed Crooks of the Financial Times of London.”
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A company's brand is more than a logo - The Tennessean

A company's brand is more than a logo - The Tennessean | Strengthening Brand America | Scoop.it
“The Tennessean A company's brand is more than a logo The Tennessean Forbes assumes certain categories are more intrinsically brand-choice critical. For example, you cannot choose your favorite airline to fly to a city it does not serve.”
Ed Burghard's insight:
True for communities as well.
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The Ever Expanding Reach Of Economic Development

The Ever Expanding Reach Of Economic Development | Strengthening Brand America | Scoop.it
“If local businesses did not exist, it would be difficult to sustain proper economic growth and development in a region. Business, which constitutes the backbone of commerse and trade, provides the infrastructure around which people live and thrive.”
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Ohio’s Natural Gas Boom Brings Flurry of Pipeline Construction

Ohio’s Natural Gas Boom Brings Flurry of Pipeline Construction | Strengthening Brand America | Scoop.it
“A huge supply of natural gas in the shale of northern Appalachia is igniting a mega-boom in gas pipeline construction in Ohio, the likes of which haven’t been seen since the 1940s.”
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Political Risks in Public-Private Partnerships

Political Risks in Public-Private Partnerships | Strengthening Brand America | Scoop.it
“Professionals must be proficient within risk management in order for a 3P to be successful. Risk management is inclusive of administering many types of risks in order to avert a crisis and cause serious damage to a project.”
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Seeking the American Dream -

Seeking the American Dream - | Strengthening Brand America | Scoop.it
“In order to restore the American dream, Americans should become more proactive about the issues facing them, and the people in power should be open to understanding the needs of the American people”
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Philippine 'brand' value on the rise - BusinessWorld Online Edition

Philippine 'brand' value on the rise - BusinessWorld Online Edition | Strengthening Brand America | Scoop.it
“THE PHILIPPINES improved slightly in an annual ranking of “nation brands,” backed by a robust tourism sector and enhanced ratings for local skills.”
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Many Americans No Longer Believe in American Dream - NBCNews.com

Many Americans No Longer Believe in American Dream - NBCNews.com | Strengthening Brand America | Scoop.it
“A New York Times poll found that only 64 percent of Americans still believe in the American dream, the lowest result in nearly two decades.”
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If You Ain’t Got the Do Re Mi

If You Ain’t Got the Do Re Mi | Strengthening Brand America | Scoop.it
“So I missed the party, but from what my wife told me, it was one wang dang doodle, minus any drunken revelry as this was a corporate affair.”
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Media, citizens critical to nation branding – PRCAN forum - BusinessDay

Media, citizens critical to nation branding – PRCAN forum - BusinessDay | Strengthening Brand America | Scoop.it
“Media, citizens critical to nation branding – PRCAN forum BusinessDay The importance of nation branding has again been brought to the fore as the Public Relations Consultants Association of Nigeria (PRCAN) says at a forum that the concept, which...”
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Brand USA 'most valuable' at $19 trillion - Research Magazine

Brand USA 'most valuable' at $19 trillion - Research Magazine | Strengthening Brand America | Scoop.it
“A report on the world’s 100 leading ‘nation brands’ reveals the US as the world’s most valuable nation brand, while the UK comes in fourth.”
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Many Feel the American Dream Is Out of Reach, Poll Shows

Many Feel the American Dream Is Out of Reach, Poll Shows | Strengthening Brand America | Scoop.it
“Only 64 percent of respondents in an opinion poll on economic and financial issues said they still believed in the American dream, the lowest result in roughly two decades.”
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Qatar ‘world’s fastest growing nation brand’

Qatar ‘world’s fastest growing nation brand’ | Strengthening Brand America | Scoop.it
“Qatar is this year’s fastest growing nation brand with its brand value increasing by 39 per cent to $256 billion this year, a report said.”
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Five-year extension for Brand USA to be put before Congress - Travel Weekly

Five-year extension for Brand USA to be put before Congress - Travel Weekly | Strengthening Brand America | Scoop.it
“Funding for the continuation of Brand USA will be included in the fiscal package that will come before Congress for a vote in the waning days of the current session.”
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City leaders looking to come up with "brand" for Perry - 41 NBC News

City leaders looking to come up with "brand" for Perry - 41 NBC News | Strengthening Brand America | Scoop.it
“Perry's Economic Development Director says he'd like for Perry to have a unique brand.”
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SelectUSA presents investment opportunities in the US - Gulf Times

SelectUSA presents investment opportunities in the US - Gulf Times | Strengthening Brand America | Scoop.it
“Investment opportunities in the United States were presented before Qatari government and business leaders...”
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Get Promoted Using Self-Deprecation

Get Promoted Using Self-Deprecation | Strengthening Brand America | Scoop.it
“The more self-aware you are the greater your leadership effectiveness will be.”
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