Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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DETROIT VS EVERYBODY

DETROIT VS EVERYBODY | Strengthening Brand America | Scoop.it
“DETROIT – Every January, Cobo Center, now in the final stages of a $279-million expansion and upgrade, is the scene of the North American International Auto Show.”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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Marcellus Shale Breaks Production Records, Again

“Pennsylvania’s Marcellus shale once again broke records by producing more than 2 trillion cubic feet of natural gas during the second half of 2014.”
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White House Report: States Best Positioned to Regulate Shale Development

“A new report from the White House Council of Economic Advisers (CEA) demonstrates that states, not the federal government, are best suited to regulate shale development.”
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Brits are third-happiest nation on Twitter | The Wall Blog

Brits are third-happiest nation on Twitter | The Wall Blog | Strengthening Brand America | Scoop.it
“Us Brits are the third-happiest nation on social media - happier than our US and Canadian counterparts, while coming in just behind the Republic of Ireland a”
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Sailboat down: the City of Minneapolis rolls out a new logo - MinnPost

Sailboat down: the City of Minneapolis rolls out a new logo - MinnPost | Strengthening Brand America | Scoop.it
“The city is unveiling a new look for its signs, letters, cards, vehicles et. al. — and something is missing. ”
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Today's News - The Burghard Group | Strengtheni...

Today's News - The Burghard Group | Strengtheni... | Strengthening Brand America | Scoop.it
““The Burghard Group | Place Brand Masters. Enter your ... Brand America – Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World ...”
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Shale Gas Revitalizing U.S. Manufacturing Industry…While Environmentalists Have Their Say

Shale Gas Revitalizing U.S. Manufacturing Industry…While Environmentalists Have Their Say | Strengthening Brand America | Scoop.it
“Although some states are rolling back or banning fracking due to potential environmental impact, overall, U.S. shale gas development and production is surging and helping to trigger a resurgence in manufacturing.”
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'The Atlantic' Magazine: American Dream Still Alive In Mpls. - CBS Local

'The Atlantic' Magazine: American Dream Still Alive In Mpls. - CBS Local | Strengthening Brand America | Scoop.it
“Add "The Atlantic" magazine to the list of national publications that are in love with the Twin Cities. While we've heard the accolades before: We're smart! We're financially stable! There's a lot to do here!”
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Mishawaka mayor plans to brand city with new signs, give visitors sense of ... - Greenfield Daily Reporter

Mishawaka mayor plans to brand city with new signs, give visitors sense of ... - Greenfield Daily Reporter | Strengthening Brand America | Scoop.it
“MISHAWAKA, Indiana - A northern Indiana mayor plans to bring high quality road signs with an urban flair to his city, saying it will give visitors a sense of cohesiveness. Updated: 2/18/15 4:04 am”
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Is Brand Differentiation Still Possible?

Is Brand Differentiation Still Possible? | Strengthening Brand America | Scoop.it
“Short answer – yes it is, but not in the way it was. I haven’t met a brand manager yet who didn’t tell me that they had a differentiated product. I’m not surprised.”
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New Industry Study Predicts Ongoing Success of American Shale Development

“This week, British Petroleum (BP) released its updated Energy Outlook 2035, a data analysis that describes the most likely trajectory of the global energy system. It comes to the welcoming conclusion that, thanks to the shale revolution, the U.S.”
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Feature Story: 2014 Economic Development Deal of the Year Awards

Feature Story: 2014 Economic Development Deal of the Year Awards | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Nevada wins the most hotly contested economic development prize in years by bagging Tesla's lithium battery plant near Reno. Washington successfully pulled out all the stops to keep Boeing from leaving the state.”
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Our Ten Top Place Branding Posts of 2014

Our Ten Top Place Branding Posts of 2014 | Strengthening Brand America | Scoop.it
“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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Commentary: The American Dream in reverse - TheStatehouseFile.com | TheStatehouseFile.com

Commentary: The American Dream in reverse - TheStatehouseFile.com | TheStatehouseFile.com | Strengthening Brand America | Scoop.it
“A look at the hourglass economy: http://t.co/h8PAJdV0hv”
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Why big cities promote less innovation than they once did

Why big cities promote less innovation than they once did | Strengthening Brand America | Scoop.it
“Big cities have long been considered engines of innovation and economic growth.”
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Mishawaka mayor plans to brand city with new signs - Indiana Observer

“MISHAWAKA, Ind. (AP) — A northern Indiana mayor plans to bring high quality road signs with an urban flair to his city, saying it will give visitors a sense of cohesiveness.”
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Brand Dialogue starts branding for the city of Agra | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.

Brand Dialogue starts branding for the city of Agra | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry. | Strengthening Brand America | Scoop.it
“The agency had earlier also done the branding for Amsterdam with the campaign titled ‘I Amsterdam’”
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Brand America Newspaper - The Burghard Group | ...

Brand America Newspaper - The Burghard Group | ... | Strengthening Brand America | Scoop.it
““Brand America Newspaper, by Ed Burghard: Latest News On Community Branding. Ed Burghard's insight: Is the American Dream Real? – #BrandAmerica News.”
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Regional Report: A Unique Focus on Business Expansion in the Pacific States

Regional Report: A Unique Focus on Business Expansion in the Pacific States | Strengthening Brand America | Scoop.it
“California is applying unique approaches to economic development programs in order to encourage in-state development while the other Pacific States are leveraging their unique geographic and market positions to focus on aerospace, clean tech and...”
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Regional Report: Mountain Region States Highlighting Innovation and Pioneer Industries

Regional Report: Mountain Region States Highlighting Innovation and Pioneer Industries | Strengthening Brand America | Scoop.it
“States in the mountain region are pulling out the stops to attract advanced technology companies. Nowhere is this more true than in Nevada, where Tesla is building its gigafactory, which will be the world’s largest and most advanced battery factory.”
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City takes baby steps with PR - Austin American-Statesman

City takes baby steps with PR - Austin American-Statesman | Strengthening Brand America | Scoop.it
“Lakeway City Council members are cautiously moving forward with the planning of a branding campaign for the city with the goal of increasing hotel occupancy tax revenue.”
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How to Quickly & Easily Create a Buyer Persona [Free Tool]

How to Quickly & Easily Create a Buyer Persona [Free Tool] | Strengthening Brand America | Scoop.it
“Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why?”
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New USGS Report Traces Long History of Hydraulic Fracturing

“The U.S. Geological Survey (USGS) has made almost 70 years of hydraulic fracturing data available to the public in a recently released report.”
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