“We marketers seem to like rules. (And when none exist, we'll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you'll find so many benchmarking reports, how-to articles, and...”
“The general public is more skeptical of the American dream today than at any point in roughly two decades, even in the wake of the 2008 financial crisis, according to a New York Times poll released Wednesday.”
“Written by Denise Lee Yohn Brand authenticity has become a topic of many business conversations because customers are now equipped with the tools and information to discern whether a brand is in fact what it says it is—and they place their brand...”
“Brilliant analysis: If US Shale passes endurance test, lower oil prices here ... BizNews How the two sides stack up is explained in this brilliant analysis by Ed Crooks of the Financial Times of London.”
“The Tennessean A company's brand is more than a logo The Tennessean Forbes assumes certain categories are more intrinsically brand-choice critical. For example, you cannot choose your favorite airline to fly to a city it does not serve.”
“If local businesses did not exist, it would be difficult to sustain proper economic growth and development in a region. Business, which constitutes the backbone of commerse and trade, provides the infrastructure around which people live and thrive.”
“Professionals must be proficient within risk management in order for a 3P to be successful. Risk management is inclusive of administering many types of risks in order to avert a crisis and cause serious damage to a project.”
“Media, citizens critical to nation branding – PRCAN forum BusinessDay The importance of nation branding has again been brought to the fore as the Public Relations Consultants Association of Nigeria (PRCAN) says at a forum that the concept, which...”
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