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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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City Branding: the case of Copenhagen and Paris

City branding: the case studies of Copenhagen and Paris. What is the relation between branding and
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Work Triumphs Here

Work Triumphs Here | Strengthening Brand America | Scoop.it
“JOPLIN, Mo. – The good food and good conversation at the dinner revived me, but I was still glad to get back in my hotel room.”
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Smart cities, sustainable cities, city branding and lean start up methodology: a theoretical approach.

A theoretical approach on some basic concepts concerning smart cities, sustainable cities, lean start up methodology and city branding.
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Great articles in this issue of Brand America News

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All’s Fair in Love and War: America’s Energy Advantage

All’s Fair in Love and War: America’s Energy Advantage | Strengthening Brand America | Scoop.it
“Marcellus, Bakken, Eagle Ford, Permian, Niobrara and Haynesville. Even to the most casual observer, some of these names do have a certain familiar ring about them. And they should, as they are among the dominant shale plays in the United States.”
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Waiting for the Rising Tide

Waiting for the Rising Tide | Strengthening Brand America | Scoop.it
“About five years ago, I was visiting a small, rather isolated town in the Deep South, and was somewhat surprised to learn that one of their primary goals was to land a fast food restaurant.”
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From Selling the City to City Branding. A Critical Perspective

Lecture on city branding at the University of Groningen, The Netherlands by Eduardo Oliveira.
"Cities and mega-cities, rather than countries, are increasingly becoming the principal protagonists between geographical regions.
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Branding the Nation: The Global Business of National Identity, by Melissa Aronczyk - Times Higher Education

Branding the Nation: The Global Business of National Identity, by Melissa Aronczyk - Times Higher Education | Strengthening Brand America | Scoop.it
“Branding the Nation: The Global Business of National Identity, by Melissa Aronczyk Times Higher Education In exploring the reasons behind the phenomenon of “nation branding” and the consequences of such practices, Aronczyk acknowledges the major...”
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Nation 'branding' to promote states in the global market has serious ...

Nation 'branding' to promote states in the global market has serious ... | Strengthening Brand America | Scoop.it
One largely overlooked consequence of states competing in globalised markets is the incentive for political authorities to use marketing techniques to create a coherent 'brand' for individual countries.
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10 reasons every American should visit Detroit

10 reasons every American should visit Detroit | Strengthening Brand America | Scoop.it
Understatement alert: you probably won't find Detroit on too many travel destination short lists. Bold statement alert: missing out on the Motor City means depriving yourself of a singular representation of the American experience.
Ed Burghard's insight:

10 Reasons to Visit Detroit

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Start Your Morning with Brand America News

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City Momentum Index Identifies The World’s 20 Most Dynamic Cities

City Momentum Index Identifies The World’s 20 Most Dynamic Cities | Strengthening Brand America | Scoop.it
“Posted by Heidi Schwartz As business and political leaders convene to discuss global challenges at the World Economic Forum annual meeting in Davos, Switzerland, there is a greater appreciation for the importance of real estate in reshaping cities...”
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Re-imagining the economic development profession

Re-imagining the economic development profession | Strengthening Brand America | Scoop.it
“Next week, I head back to work with our colleagues at Fraunhofer. As I prepare for the trip, I've been thinking about the future of the economic development profession. In the wake of the financial...”
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Soft power, Simon Anholt and UK global influence | Pathfinder Buzz

Soft power, Simon Anholt and UK global influence | Pathfinder Buzz | Strengthening Brand America | Scoop.it
“The UK exerts significant global influence - or soft power - for its size. Simon Anholt of Anholt-Gfk Roper Nation Brands Index explains its Imperial origins.”
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The China of the West: Why Mexico is in the Driver’s Seat

The China of the West: Why Mexico is in the Driver’s Seat | Strengthening Brand America | Scoop.it
“As a consultant, my business is solving other people’s problems, so when the call comes in, I listen. Sometimes I immediately know if I can help. Sometimes I immediately know that I can’t. And sometimes I have to ponder on it for awhile.”
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Ireland: An Analysis of a Destination Brand.

This document addresses the tourism industry using destination branding, as it is a
relatively new phenomenon.
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There Must be Something in the Water

There Must be Something in the Water | Strengthening Brand America | Scoop.it
“MERIDIAN, Miss. – Now you can argue with some justification that all places have their own signature, their own ways of being. And as a site selection/economic development consultant, I have come to appreciate this.”
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Lost But Not Forgotten: A State Strikes Back

Lost But Not Forgotten: A State Strikes Back | Strengthening Brand America | Scoop.it
“Any adult with walking around sense knows it true – that the best laid plans of mice and men often go awry.”
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Beyond the Call of Duty

Beyond the Call of Duty | Strengthening Brand America | Scoop.it
“SYLVANIA, Ga. — I submit that there are certain things in life that you can teach and thereby learn, and certain things that you can’t. You either have it or you don’t. Now let me tell you a true story.”
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I Can’t Whistle Dixie

I Can’t Whistle Dixie | Strengthening Brand America | Scoop.it
“From the Oval Office of the White House, President Richard Nixon, under assault from the Watergate scandal, uttered a remark to his aides that is now in the annals of history: “We can do that, but it would be wrong.” That phrase has resonated with...”
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What Nation Is The Greatest Threat To World Peace?

What Nation Is The Greatest Threat To World Peace? | Strengthening Brand America | Scoop.it
Ed Burghard's insight:

You won't ike or believe the answer, but you should take a moment to think about the survey results.

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'The Good Life' not doomed by bill, lawmaker says - Lincoln Journal Star

'The Good Life' not doomed by bill, lawmaker says - Lincoln Journal Star | Strengthening Brand America | Scoop.it
“'The Good Life' not doomed by bill, lawmaker says Lincoln Journal Star To summarize: The Nebraska Tourism Commission did a survey over two months this fall — and got overwhelming response — to hear how people feel about the state in an effort to...”
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BUSINESS REPORT: Fracking Boom Spurs Growth Of Supply Chain In Upstate NY

BUSINESS REPORT: Fracking Boom Spurs Growth Of Supply Chain In Upstate NY | Strengthening Brand America | Scoop.it
“By Ed Felton From the September/October 2013 issue Marcellus Shale Formation (Credit: politis.fr) A Dubai-based startup company plans to build a $102-million plant in Buffalo, NY to make steel pipes for the oil and natural gas industry, The Buffalo...”
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2014 LiveXchange Conference Program Set

2014 LiveXchange Conference Program Set | Strengthening Brand America | Scoop.it
“This year’s Business Facilities LiveXchange event will present a comprehensive, practical, and strategic conference program to help corporate delegates better plan and manage their companies’ relocation or expansion projects. This unique...”
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