Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Are the machines coming to take your job?

Are the machines coming to take your job? | Strengthening Brand America | Scoop.it
“It has long been accepted that the rise of automated machines are taking jobs away from blue collar workers.”
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Why Companies Should Outsource Site Selection

Why Companies Should Outsource Site Selection | Strengthening Brand America | Scoop.it
“Dean Barber:Here’s a past blog that explains what and why I do what I do. I hope you all had a Merry Christmas and will have a Happy New Year. I’ll see you down the road in 2015.”
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13 maps about America worth bringing up at dinner parties and/or first dates

“Did you know that Texas' economy is the same size as Australia's? Now tell your date.”
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Global survey: Brand India ranks a poor 31st out of 50 nations, Germany is No. 1 - Times of India

Global survey: Brand India ranks a poor 31st out of 50 nations, Germany is No. 1 - Times of India | Strengthening Brand America | Scoop.it
“ An annual nation branding survey, carried out by research firm Anholt-GfK, ranks India at 31st among 50 countries, with Germany overtaking the US for top spot in 2014.”
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Expert chat: José Torres on city brand fundamentals

Expert chat: José Torres on city brand fundamentals | Strengthening Brand America | Scoop.it
“José Torres of Bloom Consulting talks to PlacesBrands about why most city branding attempts fail, the ingredients for success, and how to brand unknown cities. PlacesBrands: José, let’s start with a basic but important question: Why should cities...”
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Greensboro-High Point ranks No. 1 for new and expanded corporate facilities - Triad Business Journal

Greensboro-High Point ranks No. 1 for new and expanded corporate facilities - Triad Business Journal | Strengthening Brand America | Scoop.it
“The ranking comes from Georgia-based Site Selection magazine.”
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Governor Abbott Accepts Site Selection's Governor's Cup On Behalf Of State Of ... - Big Country Homepage

Governor Abbott Accepts Site Selection's Governor's Cup On Behalf Of State Of ... - Big Country Homepage | Strengthening Brand America | Scoop.it
“Governor Greg Abbott today accepted the 2014 Governor’s Cup, an award given annually by Site Selection Magazine to recognize the top performing state for capital investment attraction in a season that lasts all year.”
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Tuscarawas County named No. 2 micropolitan by Site Selection magazine - Canton Repository

Tuscarawas County named No. 2 micropolitan by Site Selection magazine - Canton Repository | Strengthening Brand America | Scoop.it
“Tuscarawas County was named Monday by Site Selection magazine as the No. 2 micropolitan region in the United States for economic development and industrial site development during 2014.”
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Does Place Branding Need a Rebrand?

Does Place Branding Need a Rebrand? | Strengthening Brand America | Scoop.it
“The question as to whether place branding needs a rebrand because of the misunderstandings that surround it at times was recently posed to me by Samantha North in an interview for PlacesBrands.”
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Brand USA's travel and tourism activities: Interview with Tom Garzilli, Senior ... - eTurboNews

Brand USA's travel and tourism activities: Interview with Tom Garzilli, Senior ... - eTurboNews | Strengthening Brand America | Scoop.it
“Brand USA’s travel and tourism activities: Interview with Tom Garzilli, Senior VP of Global Marketing (eTN) – In a continuing report of an interview eTN had the chance to conduct with Tom Garzilli, Senior Vice President of Global Marketing at Brand...”
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United We Brand: Reimagining the State Flags - HOW Design

United We Brand: Reimagining the State Flags - HOW Design | Strengthening Brand America | Scoop.it
“Scott Kirkwood explores "United We Brand," a collection of state flags redesigned for the 21st century.”
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Marcellus Gas Delivers Cheaper Energy to Rural Pennsylvanians

“Wood furnaces and propane or oil tanks are common sites in rural Pennsylvania. For the most part, it’s how residents have heated their homes for generations, but that’s starting to change thanks to the Marcellus Shale.”
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Consultant City not a flattering brand - Orillia Packet & Times

Consultant City not a flattering brand - Orillia Packet & Times | Strengthening Brand America | Scoop.it
“The City of Orillia is succumbing to an urban blight that is affecting many municipalities: consultant mania.”
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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | Strengthening Brand America | Scoop.it
“Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015”
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Is the 'American dream' a thing of the past? - Journal Inquirer

Is the 'American dream' a thing of the past? - Journal Inquirer | Strengthening Brand America | Scoop.it
“Not long ago Americans had reason to believe that if we worked hard and steady we could achieve that ever-elusive “American dream.””
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SOFT POWER DAILY

SOFT POWER DAILY | Strengthening Brand America | Scoop.it
“ SOFT POWER DAILY, by Soft Power Network: updated automatically with a curated selection of articles, blog posts, videos and photos.”
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Denmark wants to rebrand part of Sweden as 'Greater Copenhagen'

Denmark wants to rebrand part of Sweden as 'Greater Copenhagen' | Strengthening Brand America | Scoop.it
“ Country hopes incorporating southern Swedish region of Skåne will gain the region more business and visitors – but the idea is not universally loved”
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Dayton region No. 2 in country for Economic Development ranking by Site ... - Dayton Business Journal

Dayton region No. 2 in country for Economic Development ranking by Site ... - Dayton Business Journal | Strengthening Brand America | Scoop.it
“​Dayton has again taken high marks as a top city for business growth.”
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Site Selection Magazine recognizes Batavia for 11th straight year as top ... - The Batavian

Site Selection Magazine recognizes Batavia for 11th straight year as top ... - The Batavian | Strengthening Brand America | Scoop.it
“Press release: For the 11th consecutive year Site Selection Magazine has recognized Batavia/Genesee County as one of the Top Micropolitans in the United States.”
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Solid financial shape, Site Selection No. 1. Where's the mismanagement? - Greensboro News & Record (blog)

Solid financial shape, Site Selection No. 1. Where's the mismanagement? - Greensboro News & Record (blog) | Strengthening Brand America | Scoop.it
“Site Selection magazine today named Greensboro-High Point the nation's top metro area (250,000 to 1 million population) for new and expanded corporate facilities during 2014.”
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The 5-minute economic development website upgrade you can’t miss

The 5-minute economic development website upgrade you can’t miss | Strengthening Brand America | Scoop.it
“No one wants to be left behind. This is true of all fields, but it resonates particularly well in the field of economic development, where communities compete to attract investment, create jobs and offer existing businesses support to help them...”
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Germany knocks USA off Best Nation top spot after 5 years

“After holding the number one place since 2009, the USA has this year been pushed down to second place by Germany, which now takes the lead in the Anholt-GfK Nation Brands Index (NBI).”
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‘Pure Michigan’ tattoos: state’s tourism brand making a splash in local ink shops | Tattoo News & Ideas

‘Pure Michigan’ tattoos: state’s tourism brand making a splash in local ink shops | Tattoo News & Ideas | Strengthening Brand America | Scoop.it
“Loading Photo GalleryIt’s on Michigan products. It’s graced license plates. And now, the Pure Michigan logo and Michigan themed tattoos are making”
Ed Burghard's insight:
This is Michigan's state brand and extends beyond tourism.
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What is the State of Content Marketing for 2015?

What is the State of Content Marketing for 2015? | Strengthening Brand America | Scoop.it
“Content marketing is constantly evolving. As marketers,we have to change and grow as well. So what is the state of content marketing in 2015”
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The Mexican immigrant who achieved the American dream via Wall Street - The National

The Mexican immigrant who achieved the American dream via Wall Street - The National | Strengthening Brand America | Scoop.it
“Through sheer determination Julissa Arce climbed the Wall Street ladder to become a vice president at Goldman Sachs. But there was just one problem with her exemplary career — she was an undocumented Mexican immigrant.”
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