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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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7 keys to guiding an open network

7 keys to guiding an open network | Strengthening Brand America | Scoop.it
Since the railroads introduced them in the 1870’s, hierarchical organizations have dominated our economic landscape. They have shaped our thinking and behavior. Now that is changing. Open, loosely ...
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How to manage diverse teams

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10 Tips for a Great Economic Development Website

10 Tips for a Great Economic Development Website | Strengthening Brand America | Scoop.it
“I “fell” into the economic development industry about 14 years ago when my county in Southern California needed a new director for a regional economic development organization. Like so many others that begin a profession in economic development I...”
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9 Tips From the Greatest Viral Content Genius on the Planet

9 Tips From the Greatest Viral Content Genius on the Planet | Strengthening Brand America | Scoop.it
“A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here.”
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Business Facilities LiveXchange in Myrtle Beach, SC

Business Facilities LiveXchange in Myrtle Beach, SC | Strengthening Brand America | Scoop.it
“The tenth annual Business Facilities LiveXchange is scheduled to be held from April 6-8, 2014 in Myrtle Beach, South Carolina.”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Read today's #BrandAmerica news 

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Social Media Branding: How to Brand Yourself?

Social Media Branding: How to Brand Yourself? | Strengthening Brand America | Scoop.it
“Social Media Branding: How to Brand Yourself?:Social media branding experts vehemently suggest that you should brand yourself.”
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Book Review: Branding the Nation: The Global Business of National ...

Book Review: Branding the Nation: The Global Business of National ... | Strengthening Brand America | Scoop.it
“National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them “brand” their jurisdiction. Using the tools, techniques and expertise of ...”
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Mayor offers up $1M for a firm's help in branding Jersey City, also holding ... - The Jersey Journal

Mayor offers up $1M for a firm's help in branding Jersey City, also holding ... - The Jersey Journal | Strengthening Brand America | Scoop.it
“Mayor offers up $1M for a firm's help in branding Jersey City, also holding ...”
Ed Burghard's insight:
A logo, tagline and social media campaign is not a brand. My prediction? The residents of Jersey City are about to get ripped off.
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Advice on creating a great website in today's #BrandAmerica News

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The new way to do economic development websites

The new way to do economic development websites | Strengthening Brand America | Scoop.it
“Your economic development website is your organization's public face, often the first point of contact prospective businesses and site selectors will have in learning about your location.”
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How the Internet has changed economic development and how you can benefit

How the Internet has changed economic development and how you can benefit | Strengthening Brand America | Scoop.it
“When GIS Planning launched ZoomProspector as an innovative solution for site selection and investment attraction 16 years ago, the Internet was still proving itself as THE playing field for business, government and information-based industries.”
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Customer service and economic development

Customer service and economic development | Strengthening Brand America | Scoop.it
“What does customer service mean in economic development? For those of you on the front lines of investment attraction and business retention, it's about giving your all every moment you are in your office (and then some).”
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Relocating Companies from Silicon Valley to the Bigger Silicon Valley

Relocating Companies from Silicon Valley to the Bigger Silicon Valley | Strengthening Brand America | Scoop.it
“Matthew Yglasias wrote the thought-provoking article “Move Silicon Valley to Cleveland” for Slate and it’s an insightful critique of the problems of tech companies, anti-growth public policy, and class conflict in the Bay Area.”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Take a break from watching Olympic skiing and read today's #BrandAmerica News

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Nashua chamber president acknowledges problems with city's branding initiative - Nashua Telegraph

Nashua chamber president acknowledges problems with city's branding initiative - Nashua Telegraph | Strengthening Brand America | Scoop.it
“Nashua chamber president acknowledges problems with city's branding initiative Nashua Telegraph NASHUA – The president of the Greater Nashua Chamber of Commerce acknowledged Thursday that a $105,000 branding project launched two years ago has been...”
Ed Burghard's insight:
A logo is not a brand. Great example of a right idea gone drastically wrong.
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

#BrandAmerica news you can use

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President Obama Speaks at the SelectUSA Investment Summit

“President Obama tells foreign business leaders that there is no better place in the world to invest and do business than the United States. October 31, 2013.”
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Experts: Al Qaeda Brand Stronger Than Ever

Experts: Al Qaeda Brand Stronger Than Ever | Strengthening Brand America | Scoop.it
“Experts: Al Qaeda Brand Stronger Than Ever http://t.co/TmWHM4rajQ”;
Ed Burghard's insight:
Definite food for thought, particularly if you believe nation branding doesn't matter.
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

The Olympics are great, but take a minute and read today's #BrandAmerica News

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A Historical Perspective: A Recovery at Half Speed

A Historical Perspective: A Recovery at Half Speed | Strengthening Brand America | Scoop.it
“Ever since I was a boy, I have been drawn to reading history. Now I realize that my knowledge that the Old West gunfighter Doc Holiday briefly practiced dentistry in Dallas will likely never be of much use to me.”
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Canada: CTC fans the Olympic flame on social media

Canada: CTC fans the Olympic flame on social media | Strengthening Brand America | Scoop.it
"Has it really been four years since Vancouver? With the 2014 Olympic Winter Games nearly here, theCanadian Tourism Commission (CTC) is encouraging Canadians to own the podium again, this time in social media. CTC wants Canadians to flood the digital world with Olympic-related stories and photos, showing glimpses of home to the nation’s athletes as they compete in Sochi, Russia, Feb. 7-23. A Pinterest board celebrates “Canada’s 2014 Heroes” by mapping the hometowns of the medal favourites. The public is invited to share the board and spread enthusiasm for Canada’s stars as they aim for gold, silver and bronze."
Via Julien Dos Reis Pedro
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Take a moment from Olympic coverage to read today's #BrandAmerica News

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Are you marketing your location online? Five things you need to measure.

Are you marketing your location online? Five things you need to measure. | Strengthening Brand America | Scoop.it
“An increasing number of economic development organizations are using online tools to generate interest in their communities, seed the search with keywords to traffic back to their websites and develop their brands online.”
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Learn from your peers: Great ideas in economic development marketing

Learn from your peers: Great ideas in economic development marketing | Strengthening Brand America | Scoop.it
“Where do your best ideas come from? Do they hit you when you are sleeping, out for an early morning run, sat at your computer?”
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Video: Great ideas in economic development

Video: Great ideas in economic development | Strengthening Brand America | Scoop.it
“What do Pinellas County (FL), Halifax (Nova Scotia, Canada) and the State of Wisconsin have in common? How about Skagit County (WA), Maricopa (AZ) and Oklahoma City? Charles County (MD) and Elk Grove Village (IL)?”
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