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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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The new way to do economic development websites

The new way to do economic development websites | Strengthening Brand America | Scoop.it
“Your economic development website is your organization's public face, often the first point of contact prospective businesses and site selectors will have in learning about your location.”
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How the Internet has changed economic development and how you can benefit

How the Internet has changed economic development and how you can benefit | Strengthening Brand America | Scoop.it
“When GIS Planning launched ZoomProspector as an innovative solution for site selection and investment attraction 16 years ago, the Internet was still proving itself as THE playing field for business, government and information-based industries.”
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Customer service and economic development

Customer service and economic development | Strengthening Brand America | Scoop.it
“What does customer service mean in economic development? For those of you on the front lines of investment attraction and business retention, it's about giving your all every moment you are in your office (and then some).”
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Relocating Companies from Silicon Valley to the Bigger Silicon Valley

Relocating Companies from Silicon Valley to the Bigger Silicon Valley | Strengthening Brand America | Scoop.it
“Matthew Yglasias wrote the thought-provoking article “Move Silicon Valley to Cleveland” for Slate and it’s an insightful critique of the problems of tech companies, anti-growth public policy, and class conflict in the Bay Area.”
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The Changing Requirements of Site Selection for Economic Developers

The Changing Requirements of Site Selection for Economic Developers | Strengthening Brand America | Scoop.it
“The globalizing economy and the growing importance of technology is fundamentally altering the requirements of an effective site selection decision.”
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Aaron Kennedy, CMO of the State of Colorado, on the Colorado brand strategy - part 1

“Aaron Kennedy, CMO of the State of Colorado and founder of Noodles & Co., talks through the new State of Colorado brand strategy (part 1). Aaron Kennedy was ...”
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Book Review: Branding the Nation: The Global Business of National ...

Book Review: Branding the Nation: The Global Business of National ... | Strengthening Brand America | Scoop.it
“National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them “brand” their jurisdiction. Using the tools, techniques and expertise of ...”
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Report: Utica Shale a Driving Force in Rebirth of Ohio Manufacturing

“A new report out of Cleveland State University’s Center for Economic Development (CED) found the Utica Shale as a main driver for the sustained growth in northeast Ohio’s manufacturing industry.”
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Anti-Fracking Activists (in Suits) Make More Misleading Water Claims

“A Boston-based group called Ceres made national and international headlines this week by claiming hydraulic fracturing has put the oil and natural gas industry on a “collision course” with other water users in some of America’s driest states.”
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Millennials put their surprising stamp on the American dream

Millennials put their surprising stamp on the American dream | Strengthening Brand America | Scoop.it
“Dan Kadlec at Time: Business and Money discusses the American dream and the changes it has undergone over the past decades. He writes about the Millennials and the new definition their generation has attached to the term.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

If you get a minute before the Olympic coverage, read today's #BrandAmerica News

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

50 scientifically proven ways to be persuasive.  To learn more, read today's #BrandAmerica News

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Sasha Strauss | Nation Branding and how to Brand Israel - YouTube

“I liked a @YouTube video http://t.co/F8xKnXpGNC Sasha Strauss | Nation Branding and how to Brand Israel”
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Are you marketing your location online? Five things you need to measure.

Are you marketing your location online? Five things you need to measure. | Strengthening Brand America | Scoop.it
“An increasing number of economic development organizations are using online tools to generate interest in their communities, seed the search with keywords to traffic back to their websites and develop their brands online.”
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Learn from your peers: Great ideas in economic development marketing

Learn from your peers: Great ideas in economic development marketing | Strengthening Brand America | Scoop.it
“Where do your best ideas come from? Do they hit you when you are sleeping, out for an early morning run, sat at your computer?”
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Video: Great ideas in economic development

Video: Great ideas in economic development | Strengthening Brand America | Scoop.it
“What do Pinellas County (FL), Halifax (Nova Scotia, Canada) and the State of Wisconsin have in common? How about Skagit County (WA), Maricopa (AZ) and Oklahoma City? Charles County (MD) and Elk Grove Village (IL)?”
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Case study: How to launch your economic development website

Case study: How to launch your economic development website | Strengthening Brand America | Scoop.it
“If you want to see ED folks and elected officials communicate their excitement over an economic development tool, have a look at this highlight video from the recent launch of Miami Dade County and the Beacon Council's brand new location analysis...”
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Take control of your economic development organization's digital footprint

Take control of your economic development organization's digital footprint | Strengthening Brand America | Scoop.it
“One of the issues that absorb some of my time outside of work is the issue of digital citizenship.”
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The American Dream: Who is Accountable? - Strengthening Brand ...

The American Dream: Who is Accountable? - Strengthening Brand ... | Strengthening Brand America | Scoop.it
““The American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret ...”
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The Flaming Water Nobody Wants to Acknowledge

“One of the “stars” in Josh Fox’s Gasland Part II was the flaming hose in Parker County, Tex., which activists have used on several occasions to draw media attention away from all of the jobs and economic hope that shale development is delivering.”
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Tips On How To Make Writing A Marketing Plan Easier

Tips On How To Make Writing A Marketing Plan Easier | Strengthening Brand America | Scoop.it
“If you are an Executive Director or a Marketing Director, you are going to want to read and then pass this article on to your Team. If you like what you read in Onward Magazine, the editors are providing Strengthening Brand America fans with ...”
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Solving the Skills Gap: Could Boosting Workforce Talent Reduce Unemployment?

Solving the Skills Gap: Could Boosting Workforce Talent Reduce Unemployment? | Strengthening Brand America | Scoop.it
“The latest news out of Washington, D.C., is both good and bad for the U.S. economy and the workforce nationwide.”
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Top 10 Journal of Place Management and... - The Institute of Place Management | Facebook

Top 10 Journal of Place Management and... - The Institute of Place Management | Facebook | Strengthening Brand America | Scoop.it
“Top 10 Journal of Place Management and Development Downloads 2013 1. My city – my brand: the different roles of residents in place branding by Erik... (Top 10 Journal of Place Management and Development Downloads 2013 1.”
Ed Burghard's insight:
These papers should be on every economic developers must read list.
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Feeling patriotic watching the Winter Olympics? Read today's #BrandAmerica News.

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