Strengthening Brand America
17.1K views | +0 today
Follow
Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

Branding Architecture and Brand Portfolio - Introduction to Branding

Brand architecture is the structure of brands within an organizational entity and a brand portfolio is used to encompass all these entities under one umbrella. Under this topic,
Ed Burghard's insight:
Brand architecture is relevant to place branding.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Economic opportunities and the city of the future - Management-Issues

Economic opportunities and the city of the future - Management-Issues | Strengthening Brand America | Scoop.it
“The backbone of any effort to transform a city is planned economic development that is more than haphazard and opportunistic. For local government, that means focusing on brand, asset leverage and transportation.”
Ed Burghard's insight:
Lear
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Fresh new economic development marketing ideas for 2015

Fresh new economic development marketing ideas for 2015 | Strengthening Brand America | Scoop.it
“What kinds of resolutions are you planning to make this year? I know lots of people will be looking to include more fitness in their lives, get more sleep, maybe even eat more nutritious stuff like kale and quinoa.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Top 5 States Where Most People Work

Top 5 States Where Most People Work | Strengthening Brand America | Scoop.it
“If you have a job in North Dakota, you certainly are not alone. North Dakota in 2014 topped the list of states where most people are working. Figures released this week from the U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

11 Common Economic Development Website Mistakes

11 Common Economic Development Website Mistakes | Strengthening Brand America | Scoop.it
“If an economic development organization’s website is the cornerstone of its marketing - its very public face to a world of potential investors and site selectors - then there is no excuse for having a bad one.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Location Spotlight Of The Week: Greater Fort Lauderdale

Location Spotlight Of The Week: Greater Fort Lauderdale | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine The Greater Fort Lauderdale Alliance focuses on creating, attracting, expanding and retaining high-wage jobs and capital investment in high value targeted industries.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

STEM Surge: Science, Technology, Engineering and Math Jobs in High Demand

STEM Surge: Science, Technology, Engineering and Math Jobs in High Demand | Strengthening Brand America | Scoop.it
“In a global economy where competition is growing fiercer than ever, technological innovation is a hot commodity, and so are workers skilled in science, technology, engineering and math (STEM) who make it happen.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Suspending the American Dream - Washington Free Beacon

Suspending the American Dream - Washington Free Beacon | Strengthening Brand America | Scoop.it
“A tiny San Francisco suburb’s attempt to implement one of the nation’s highest minimum wages threatens to shatter an immigrant’s American dream. John Nemec came to America from the Czechoslov”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Gretchen's Take: What do people think about Ame...

Gretchen's Take: What do people think about Ame... | Strengthening Brand America | Scoop.it
““A core tenet of the American dream has always been that kids can count on doing better than their parents and, unfortunately, many Americans doubt that today in 2015.””
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

http://linkd.in/1IR1Ibr - Linkis.com

http://linkd.in/1IR1Ibr - Linkis.com | Strengthening Brand America | Scoop.it
“A Pathway to Shared Value and Collective Impact | Ed Morrison | LinkedIn http://t.co/FOM5V8FZeQ”;
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Gretchen's Take: What do people think about American Dream? - Fox News

Gretchen's Take: What do people think about American Dream? - Fox News | Strengthening Brand America | Scoop.it
“A core tenet of the American dream has always been that kids can count on doing better than their parents and, unfortunately, many Americans doubt that today in 2015.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Time is now to re-brand city - Alberni Valley News

Time is now to re-brand city - Alberni Valley News | Strengthening Brand America | Scoop.it
“It was great to read in your paper about some citizens’ proposals for re-branding this valley, and promoting its natural assets.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Place branding: Why it matters? (Part 1 of 3) |...

Place branding: Why it matters? (Part 1 of 3) |... | Strengthening Brand America | Scoop.it
“Nick Vehr shares the challenges and benefits of place branding for cities, states and countries.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

A Step Back in Time

A Step Back in Time | Strengthening Brand America | Scoop.it
“His photographs, documenting the absolute brutality of the moment, shocked a nation, and were instrumental in leading to the passage of the Voting Rights Act of 1965.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Pinning down states with the most employment visa applications

Pinning down states with the most employment visa applications | Strengthening Brand America | Scoop.it
“Every year on April 1, businesses submit applications on behalf of their foreign workers for temporary employment visas, known as the H-1B. If the number of applications to the U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

What Was the Most Common Place Branding Advice in 2014?

What Was the Most Common Place Branding Advice in 2014? | Strengthening Brand America | Scoop.it
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

CBS Sunday Morning on Twitter

CBS Sunday Morning on Twitter | Strengthening Brand America | Scoop.it
“Is the #American dream in trouble? Author and @Harvard Prof. @RobertDPutnam thinks it might be. What do you think? pic.twitter.com/VRO5E1zufh”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Sioux Falls launches ad and web campaign to recruit workers

Sioux Falls launches ad and web campaign to recruit workers | Strengthening Brand America | Scoop.it
“SIOUX FALLS, S.D. (AP) – Sioux Falls has succeeded in creating jobs but needs to do more to fill them, Mayor Mike Huether said in announcing an effort to recruit workers from around the region.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Leading Anti-Fracking Professor: Our Studies are ‘A Form of Advocacy’

“Professor Anthony Ingraffea appears at FrackingSENSE in Boulder, CO A recent Center of the American West’s FrackingSENSE presentation featured a wide-ranging discussion that appeared to leave little question as to the motivations and celebrity...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Public-Private Partnerships: Leverage for Local Economic Development

Public-Private Partnerships: Leverage for Local Economic Development | Strengthening Brand America | Scoop.it
“Some may regard P3s as the solution for economic growth and development issues facing governments, while others are skeptical regarding their efficacy and desirability.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Why The American Dream Is Becoming An Illusion - Seeking Alpha

Why The American Dream Is Becoming An Illusion - Seeking Alpha | Strengthening Brand America | Scoop.it
“First-time homebuyers, the bedrock of a healthy sustainable housing market, are still largely missing in action. In February, they accounted for 29% of all homebuyers.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How to lead a Business Review on your brand

How to lead a Business Review on your brand | Strengthening Brand America | Scoop.it
“Before engaging in your brand planning process, it is a good discipline to start off by doing a deep dive analysis on everything on your business. And I mean everything. Yes, everything!!!”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Branding a New Region: The Tillamook Coast, Oregon

Branding a New Region: The Tillamook Coast, Oregon | Strengthening Brand America | Scoop.it
“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Four Key Facts About a New Radon Study

“Researchers from Johns Hopkins University released a report today arguing that high levels of radon found in Pennsylvania homes can be linked to hydraulic fracturing. But not only do they lack the science to back up their claims, their own data...”
Ed Burghard's insight:
It is important to let facts guide your opinion about Fracking.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

5 tips to successful place branding | Vehr Comm...

5 tips to successful place branding | Vehr Comm... | Strengthening Brand America | Scoop.it
“I recently had a discussion with SAGE team member Ed Burghard to examine how communities can best engage their audiences.”
more...
No comment yet.