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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Business Facilities Names Tennessee as “State of the Year”

Business Facilities Names Tennessee as “State of the Year” | Strengthening Brand America | Scoop.it
“Business Facilities magazine has named Tennessee as its “2013 State of the Year” based on an evaluation of the top projects for jobs created and amount of capital invested in each state. TN.”
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Does Your Community Have an Effective Strategic Plan?

Does Your Community Have an Effective Strategic Plan? | Strengthening Brand America | Scoop.it
Ed Burghard's insight:

What is your community's strategic plan?  Do you know?

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Today's Issue of Brand America News

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15 Smart Marketers Share Insights on the Future of the Industry

15 Smart Marketers Share Insights on the Future of the Industry | Strengthening Brand America | Scoop.it
“Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year -- and guess what? It’s never been more exciting to be a content-loving, metrics-driven marketer.”
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From Selling the City to City Branding. A Critical Perspective

"Cities and mega-cities, rather than countries, are increasingly becoming the principal protagonists between geographical regions. The competition between cities to establish their credentials as the best choice for prospective visitors, investors, business, students and talented people will intensify as places focus on how to convey their competitive edge and relevance."
Via Julien Dos Reis Pedro
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Universities as Anchors for Regional Innovation Ecosystems | Ed ...

Universities as Anchors for Regional Innovation Ecosystems | Ed ... | Strengthening Brand America | Scoop.it
“Ed Morrison is Regional Economic Development Advisor for the Purdue Center for Regional Development. He is also a member of the faculty of the ... Ed Burghard December 10, 2013 at 1:07 am #. Innovation ecosystems are one way to help ...”
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Jaana Puukka's curator insight, January 15, 2:55 PM

Three rules:

1. Shake and break the risk averse top down hierarchies

2. Create civic spaces and engage people

3. Move from strategic planning to strategic doing

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Today's a Issue of Brand America News

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Elizabethtown unveils new brand - Fort Mills Times

Elizabethtown unveils new brand - Fort Mills Times | Strengthening Brand America | Scoop.it
“Elizabethtown unveils new brand Fort Mills Times According to The News-Enterprise (http://bit.ly/K8SnD4 ), the Elizabethtown Tourism & Convention Bureau unveiled the new design Wednesday.”
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15 Blog KPIs You Should Already Be Tracking

15 Blog KPIs You Should Already Be Tracking | Strengthening Brand America | Scoop.it
“Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. The bright side is, they can also be extremely rewarding from a return-on-investment perspective.”
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The 11 Most Ridiculous Travel Ads Ever Printed

The 11 Most Ridiculous Travel Ads Ever Printed | Strengthening Brand America | Scoop.it
“ Some advertisements are nostalgic. Some advertisements are inspiring.”
Via Alexandre Guapyassu
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Nation Branding and Place Marketing – VII. Marketing Implementation, Evaluation, and Control

Nation Branding and Place Marketing – VII. Marketing Implementation, Evaluation, and Control | Strengthening Brand America | Scoop.it
“ Nation Branding and Place Marketing – VII. Marketing Implementation, Evaluation, and Control VII.”
Via Thomas Faltin
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Cities In Competition: Branding The Smart City – Urban Times

Cities In Competition: Branding The Smart City – Urban Times | Strengthening Brand America | Scoop.it
“While builders precariously balance off a crane to lovingly secure another one of the 11,000 panels of glass that make up the glistening Shard, London's tallest and most spectacular high rise, there's another urban form rattling under our feet.”
Via Ana Valdés
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How do you define success for a place-branding project?

How do you define success for a place-branding project? | Strengthening Brand America | Scoop.it
"Did you know that the success rate of a place-branding project isless than 15%? Turns out that most of the place-branding initiatives are prematurely ended within a year of introduction. You might think that such a high failure rate is outrages. But as someone who got involved in a couple of place branding projects, unfortunately I must concur with the results of the research. Let’s see what we can do about that…"
Via Julien Dos Reis Pedro
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The Higher ED Blog: How do universities create economic impact? | Economic Development.org

The Higher ED Blog: How do universities create economic impact? | Economic Development.org | Strengthening Brand America | Scoop.it
“RT @LEDwaterloo: Sarah Franklin delivers the next Higher ED post: "How do universities create economic impact?" http://t.co/kVsj7c4gig @saf…”
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Rebranding America: Can the US Sell Itself to International Tourists? - The Atlantic

Rebranding America: Can the US Sell Itself to International Tourists? - The Atlantic | Strengthening Brand America | Scoop.it
“Rebranding America: Can the US Sell Itself to International Tourists?”
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CREDO Misinforms on Anti-Fracking Conference Call

“Last week, anti-industry group CREDO Action held a conference call to tout a letter from less than a dozen California legislators calling on Gov.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Today's Issue of the Brand America Newspaper

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What makes good strategies? - Ed Morrison's Garage

What makes good strategies? - Ed Morrison's Garage | Strengthening Brand America | Scoop.it
To be effective should a strategy process be “open” with a lot of participation, or more closed to keep it focused? How can a strategy balance long term vision with short term wins?
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The Psychology Behind Social Media - State Gazette (blog)

“The Psychology Behind Social Media State Gazette (blog) Brands leveraging social media as an arrow in their quiver of marketing tools naturally want to know what drives people to engage with their brand.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Time to read this issue of the Brand America Newspaper

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What You Need To Know To Manage Alliances - The Burghard ...

What You Need To Know To Manage Alliances - The Burghard ... | Strengthening Brand America | Scoop.it
“As a consequence, more EDOs are looking to form project-based alliances with local Travel & Tourism organizations, Colleges & Universities, local industry groups, and regional or state level initiatives.”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Golden Globes are over, take a minute to read today's Brand America News.

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Place branding with personality

Place branding with personality | Strengthening Brand America | Scoop.it
"...I love Amsterdam and I love the confident and friendly demeanor of the people living there. But for the Americans who have not been touched by what Holland has to offer, the launch in May of the campaign ‘Holland: The Original Cool’ is sure to stimulate some attention..."
Via Leona Ungerer
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Measuring Nation/Place Branding: Country Brand Ranking ...

Measuring Nation/Place Branding: Country Brand Ranking ... | Strengthening Brand America | Scoop.it
“ As you might already know, the question of measurement is yet to be answered in the field of nation/place branding. There are a couple of commercial measurement scales such as The Anholt-GfK Roper Nation Brands Index, ...”
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City branding, it's not about the branding but about the policy, politics and the urban product

City branding, it's not about the branding but about the policy, politics and the urban product | Strengthening Brand America | Scoop.it
“ Building city brands - it's not about the branding, it is about the hard work and political will to affect real and meaningful social, economic and developmental change, says Oresti Patricios, CEO of Ornico.”
Via Julien Dos Reis Pedro
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