Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Cover Story: Workforce Training Is Job One

Cover Story: Workforce Training  Is Job One | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Winning the race to fill the high-tech jobs of the 21st century requires an ongoing commitment to match educational programs with future business workforce needs.”
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SelectUSA: President Barack Obama

“During his opening remarks at the 2015 SelectUSA Summit, President Barack Obama highlighted the impact SelectUSA can have with the story of PEDS ...”
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Brand USA launches new site, aimed at promoting...

Brand USA launches new site, aimed at promoting... | Strengthening Brand America | Scoop.it
““Brand USA has launched a new website that draws attention to the outdoor destinations and experiences the US has to offer.The site’...””
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A Lesson for the State of Indiana - Your Brand is a User's Experience

A Lesson for the State of Indiana - Your Brand is a User's Experience | Strengthening Brand America | Scoop.it
“RT @Intellibankdam: A Lesson for the State of Indiana - Your #Brand is a User's Experience http://t.co/PweQsszK9y #indiana #porternovelli h…”
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5 Reasons The American Dream Is Eluding Black People

5 Reasons The American Dream Is Eluding Black People | Strengthening Brand America | Scoop.it
“While African-Americans have made significant social and economic strides since the passage of the Civil Rights Act of 1964, the Black community continues to face…”
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Meet Brand USA’s New Board of Directors | Brand USA eNews

Meet Brand USA’s New Board of Directors | Brand USA eNews | Strengthening Brand America | Scoop.it
“Meet Brand USA's New Board of Directors http://t.co/DOnkKBY2Pq”;
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Take Me to the River

Take Me to the River | Strengthening Brand America | Scoop.it
“Many people, a surprising number of them being economic developers, believe that financial incentives provided to companies that invest in certain places amount to nothing more than corporate welfare, and is therefore a practice that should be...”
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Rubio's 2016 message: Restore the American dream - CNN Video

Rubio's 2016 message: Restore the American dream - CNN Video | Strengthening Brand America | Scoop.it
“Sen. Marco Rubio didn't really think former mentor Jeb Bush was going to take the plunge and run, reports CNN's Dana Bash.”
Ed Burghard's insight:
Politicians would be wise to review Xavier University's research into the American a Dream so they know what they are talking about. They can learn more by visiting www.strengtheningbrandamerica.com
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Personal Branding: How to create your own brand plan

Personal Branding: How to create your own brand plan | Strengthening Brand America | Scoop.it
“If you’ve ever been in a job so long that you don’t have an updated resume or Linked In profile, you’re in a dangerous place. In today’s economy, you want to stay aware, keep current and always be on the look out for what’s next.”
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Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter | Strengthening Brand America | Scoop.it
“From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter.”
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Nouveau North Q&A: In search of Brand Canada

Nouveau North Q&A: In search of Brand Canada | Strengthening Brand America | Scoop.it
“photo credit: Clarence-Rockland via photopin (license) Founded in 2015, Nouveau North is a new media initiative that seeks to reconnect Canadians with the Canadian spirit and introduce its value abroad.”
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Baseball, Hot Dogs and Relationship Building

Baseball, Hot Dogs and Relationship Building | Strengthening Brand America | Scoop.it
“Wherever we live, whatever the culture we come from, whatever religion that we may hold, people have kicked or thrown a ball. Probably well before people were scratching images on cave walls, they were playing with sticks and rudimentary balls.”
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SelectUSA Summit: Secretary of State John Kerry

“At the 2015 SelectUSA Summit in Washington, Secretary of State John Kerry took time in his remarks to highlight the work of US Ambassador to Canada Bruce ...”
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Ohio Shale Industry Continues to Fuel Jobs & Economic Growth

“At a recent Shale Symposium in Wheeling, West Virginia, remarks were made, which spurred headlines like, “Conference Conclusion: Area’s Oil & Gas Industry Jobs Not Stacking Up”. Those remarks came from Mr.”
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Brand Tasmania chief says state brand will remain strong, despite the prospect ... - ABC Online

Brand Tasmania chief says state brand will remain strong, despite the prospect ... - ABC Online | Strengthening Brand America | Scoop.it
“Brand Tasmania chief says it will remain a force despite any new national branding.”
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U.S. EDA Announces Americas Competitiveness Exchange Sites and Participants

U.S. EDA Announces Americas Competitiveness Exchange Sites and Participants | Strengthening Brand America | Scoop.it
“The U.S. Economic Development Administration and the U.S. International Trade Administration, along with the Organization of American States (OAS) and the U.S.”
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Has HOPE left the "American Dream" Building?

Has HOPE left the "American Dream" Building? | Strengthening Brand America | Scoop.it
“Has the general optimistic feeling of hope left America?”
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New Brand USA microsite highlights outdoor destinations and experiences - Travolution

New Brand USA microsite highlights outdoor destinations and experiences - Travolution | Strengthening Brand America | Scoop.it
“The latest online travel news and jobs from Travolution.co.uk. Stay ahead with travel agent and travel technology news, case studies, in-depth articles and videos”
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5 Questions to Develop Your Marketing Message, USP and Brand

5 Questions to Develop Your Marketing Message, USP and Brand | Strengthening Brand America | Scoop.it
“Use these 5 questions to create a powerful marketing message and USP”
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It's a Different World

It's a Different World | Strengthening Brand America | Scoop.it
“We’re all dependent on it. It's an essential ingredient of life. But for most of us in this country, having clean, reliable water has been viewed almost as an inalienable right. Farmers have known ...”
Ed Burghard's insight:
Dayton Ohio has been making this case for a few years.
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Special Report: Licking County, OH – A Center Of Innovation And Manufacturing

Special Report: Licking County, OH – A Center Of Innovation And Manufacturing | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine A premier location for manufacturing and technology in the middle of Ohio provides a competitive advantage for companies poised for growth.”
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Does place branding need a rebrand? Part 3

Does place branding need a rebrand? Part 3 | Strengthening Brand America | Scoop.it
“photo credit: Why via photopin (license) In our final instalment of this mini-series, Malcolm Allan of PlaceMatters shares his thoughts on how to solve the misunderstanding by placing greater emphasis on strategy, competitive advantage and the...”
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