“The Guardian 'It's not about the nicest city': readers respond to our city brand ranking The Guardian Our Guardian Cities global city brand barometer certainly saw the pressure rise in the comments thread.”
“As we have seen Utica Shale development ramp up in eastern Ohio, many areas have benefitted from companies moving into and becoming part of their communities. Guernsey County has seen this first hand and is appreciative of the industry’s...”
LA Weekly LA Has the "Most Powerful" City Brand in the World LA Weekly The publication worked with brand consulting firm Saffron to measure the "assets" of major world cities (attractions, climate, infrastructure - particularly transportation -...
As an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. Calculating return on investment (ROI) on social media activity, in particular, is an extremely...
“Ed Burghard There are no traffic jams along the extra mile. Roger Staubach. According to a DCI study of business executives, 76% of the time a short list of potential locations for capital investment is created without ever ...”
“Will Rogers said he never met a man he didn’t like. I wish I could say the same. But it is true that I never met a state that I didn’t like. Every one of them has certain attributes which could fall into favorable play in a site selection project.”
“We all know how Ukraine is struggling to not only stand up to Russia, but to also become a new democracy that could eventually attract investments from the West. Awareness is not the issue. Perceptio… (RT @B2Community: Re-brand Ukraine?”
“Meet Nate Hagens A good friend of mine said something to me the other day that I thought was profound. Nate Hagens is a former editor for The Oil Drum, and has written and lectured extensively on the risks of resource depletion.”
Nebraska has a new tourism brand and it's, well, nice Omaha World-Herald marketing and promotional campaign launching across Nebraska and the nation next week. The commission unveiled the brand Wednesday during a meeting in Mullen.