“Business Facilities (BF) Magazine With easy access to the airport, highway and railway transportation systems, Indiana remains a major attraction for manufacturers and distribution centers. To learn more about Hoosier Energy, visit this microsite.”
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
“Port Alberni - After writing about how we need professionals to brand Port Alberni and how there is no room for more amateur marketing attempts, I realized many who live in Port Alberni don't know . .”
“Great storytelling is a great differentiator. Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy?”
“When the first successful Marcellus Shale well was drilled in Washington County, Pennsylvania over a decade ago, no one could have foreseen the tremendous economic impact and growth this industry would bring.”
“Sometimes determining what I should write about in my blog, which targets an audience comprised of both economic developers and corporate executives, is the hardest part.But by taking a cue from my former career as a journalist, a business editor...”
“While that’s a very famous tongue-in-cheek quote from David Ogilvy, it should be a kick in the butt to clients. It suggests that if you suck as a client, you will get advertising that sucks. It’s likely true.”
“Over the years, I have collected a number of thoughts on developing strategies in a globally connected world. In a globally connected world, isolation is a choice. If you want to face the turbulence ahead by yourself, go ahead.”
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