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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Bad Mobile Website = Bad Business

Bad Mobile Website = Bad Business | Strengthening Brand America | Scoop.it
“20% of Website traffic occurs on a mobile device 79% of users immediately abandon a poor mobile website 61% of people have a better opinion of brands when they offer a good mobile experience Mobile searches have increased 200% year over year in 2012...”
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Tracking Your Facebook Advertising Conversions

Tracking Your Facebook Advertising Conversions | Strengthening Brand America | Scoop.it
“Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? Facebook Ad ROI? You’ve probably heard the refrain that you can’t measure ROI on Facebook.”
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Examples of Great Websites

Examples of Great Websites | Strengthening Brand America | Scoop.it
Award winning Columbus, Ohio website design company specializing in responsive web design, WordPress, social media and search engine optimization
Ed Burghard's insight:

Examples of Great Websites

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Rebranding Greece: Why Nation Branding Matters by Sofia Bisa

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Via Viorel MIHAILA
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Unprecedented Collaboration Between Nebraska and Iowa

Unprecedented Collaboration Between Nebraska and Iowa | Strengthening Brand America | Scoop.it
“An unprecedented collaboration between southeast Nebraska and southwest Iowa – the formation of a two-state, regional economic development organization –– will mean more choice and “one-stop” convenience for site selection consultants nationwide.”
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Republicans Move to Place Much Mocked State Brand Before Voters

Republicans Move to Place Much Mocked State Brand Before Voters | Strengthening Brand America | Scoop.it
“DENVER—Colorado's oft-ridiculed new logo—a green triangle with the letters CO—would go before the voters under a bill proposed by state House Republicans. State Rep. Bob Rankin (R-Carbondale) introduced this week ...”
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Regional Report: Slow But Steady Economic Climb for the Midwest

Regional Report: Slow But Steady Economic Climb for the Midwest | Strengthening Brand America | Scoop.it
“You’re not likely to find explosive growth in the Midwest, but the region’s economy is advancing at a healthy, steady pace with strategic plans to enhance investment in place.”
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The True Value of Economic Development Incentives- Area Development

The True Value of Economic Development Incentives- Area Development | Strengthening Brand America | Scoop.it
Companies need to determine which incentives are of most value to them and also make sure they are utilizing all the incentives to which they are entitled.
Ed Burghard's insight:

The True a Value of Economic Development Incentives

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5 Email Marketing Variables You Can't Control (But Can Outsmart)

5 Email Marketing Variables You Can't Control (But Can Outsmart) | Strengthening Brand America | Scoop.it
“This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year.”
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President Obama Touts Shale-Fueled Growth in Manufacturing

“Yesterday, President Obama traveled to the Marcellus Shale region and spoke at the U.S.”
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Colo. Health Department Disavows Activists’ Favorite Fracking Researchers

“State public health officials in Colorado have publicly disavowed the latest paper from a team of researchers whose work is routinely cited by political activist groups that want to ban hydraulic fracturing.”
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Toward Collaborative Transparency: How open data can redefine government ... - Oakland Local

Toward Collaborative Transparency: How open data can redefine government ... - Oakland Local | Strengthening Brand America | Scoop.it
“Oakland Local Toward Collaborative Transparency: How open data can redefine government ...”
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The Hill (ANGA’s Marty Durbin): Natural gas and the state of our union

The Hill (ANGA’s Marty Durbin): Natural gas and the state of our union | Strengthening Brand America | Scoop.it
“Since 2009, U.S. production of shale gas has tripled, and we are now the world’s largest natural gas producer.”
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Is Your Home Page Relevant

Is Your Home Page Relevant | Strengthening Brand America | Scoop.it
“If the home page does not deliver the visitor leaves. You only have a few seconds to grab their attention, so stop being boring and start being useful. It’s like a movie trailer and it better be good.”
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“All of the Above” vs. “Best of the Above”

“All of the Above” vs. “Best of the Above” | Strengthening Brand America | Scoop.it
“Energy’s Brief Appearance in the State of the Union Address Energy issues received scant mention in Tuesday’s State of the Union speech, consisting mainly of a victory lap for the President’s “all of the above” formulation and a somewhat...”
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Revealed: The Worst (And Best) Places To Live In The World

Revealed: The Worst (And Best) Places To Live In The World | Strengthening Brand America | Scoop.it
“ The richer the country the more polluted it might be. That's one observation to be derived from a helpful interactive infographic indicating the best and worst countries in the world to live.”
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Colourful logos, dark realities

Colourful logos, dark realities | Strengthening Brand America | Scoop.it
Eduardo Oliveira : "I want to follow up on my thoughts about the application of branding techniques to places, in particular by highlighting elements often hidden by scholars and misunderstood by practitioners. Nowadays, policy makers and practitioners tend to apply place branding as a ‘magical tool’ to solve everyday challenges. But that application has pitfalls that should be carefully contextualised, not randomly applied. "
Via Julien Dos Reis Pedro
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Metro Areas Expect to See Real Economic Growth in 2014

Metro Areas Expect to See Real Economic Growth in 2014 | Strengthening Brand America | Scoop.it
“Nearly all (356) of the nation’s 363 metropolitan areas are expected to see real economic growth in 2014, unlike in 2013 when 97 metropolitan areas experienced declining economies, according to an economic report recently released by The U.S.”
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Hydraulic Fracturing Gives Rise to New Water-Treatment Technologies

Hydraulic Fracturing Gives Rise to New Water-Treatment Technologies | Strengthening Brand America | Scoop.it
“Innovative companies are developing better ways to clean and recycle drilling water on site, as well as manufacturing “greener” drilling solutions that have fewer harmful chemicals.”
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Shale Regions Face the Challenges of Rapid Growth- Area Development

Shale Regions Face the Challenges of Rapid Growth- Area Development | Strengthening Brand America | Scoop.it
Those states with recently discovered oil- and natural gas-rich deposits, like North Dakota’s Bakken Shale region, are experiencing demands on everything from infrastructure and real estate, to employment and industry services.
Ed Burghard's insight:

Shale Impact on Communities

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The Essential Guide to Creating a Successful Content Marketing Strategy

The Essential Guide to Creating a Successful Content Marketing Strategy | Strengthening Brand America | Scoop.it
“Creating content can feel difficult and discouraging. You'll spend hours producing something you think is great, only to get little engagement, traffic, or leads.”
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RETURN ON LOVE (R.O.L.): A new way to look at the power of Brands

RETURN ON LOVE (R.O.L.): A new way to look at the power of Brands | Strengthening Brand America | Scoop.it
“I know in this world of big data, everyone wants an exact measurement of everything you do. It’s all about immediate Return on Investment (R.O.I.) and that does make sense given the economy. If you can’t measure it, then don’t do it.”
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Olympic Sochi: Weighing Pros and Cons for Brand Russia

Olympic Sochi: Weighing Pros and Cons for Brand Russia | Strengthening Brand America | Scoop.it
“photo credit: Miss Barabanov via photopin ccOlympic man… (When a country hosts the Games they show all facets of their nation.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Tonight's #BrandAmerica Newspaper

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Wall Street Journal: Fracking Boom Keeps Home Heating Bills in Check

Wall Street Journal: Fracking Boom Keeps Home Heating Bills in Check | Strengthening Brand America | Scoop.it
“Freezing temperatures are creating near-record demand for natural gas in the U.S. Yet price increases have been muted compared with past winters, thanks to the energy boom.”
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