Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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After RFRA, Indiana hires PR firm - Batesville Herald Tribune

After RFRA, Indiana hires PR firm - Batesville Herald Tribune | Strengthening Brand America | Scoop.it
“The Indiana Economic Development Corp. (IEDC) has retained Porter Novelli to support ongoing public relations initiatives to continue strengthening Indiana’s global brand reputation as a welcoming place to live, visit and do business.”
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American Dream Insights – December 2014 | Regional Business Talk

“““““Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic”””””
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David Simon: 'There are now two Americas. My country is a horror show'

David Simon: 'There are now  two Americas. My country is a horror show' | Strengthening Brand America | Scoop.it
“David Simon: Capitalism in America has lost sight of its social compact”
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Economic Development Administration to Lead US Cluster Collaboration With EU

Economic Development Administration to Lead US Cluster Collaboration With EU | Strengthening Brand America | Scoop.it
“The U.S. Department of Commerce has signed an agreement with the European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROWTH) that aims to facilitate transatlantic linkages between U.S.”
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The Secret To Success – It Is All About YOU

The Secret To Success – It Is All About YOU | Strengthening Brand America | Scoop.it
“The Secret To Success – It Is All About YOU | Strengthening Brand America: http://t.co/QL7L2sKUnk”
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Reviewing the American Dream / The Atlantic Summit on the Economy

“National Journal correspondent Nancy Cook hosts a panel featuring Stan Humphries, chief economist at Zillow; Susan Lund, partner for McKinsey Global ...”
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Your Economic Development Website is Not All That

Your Economic Development Website is Not All That | Strengthening Brand America | Scoop.it
“Conventional wisdom holds that an economic development organization must have a good if not exceptional website if it is to attract the attention of a site selection consultant or some CEO sitting up late in his or her pajamas who is scouring the...”
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The 10 Happiest Countries In The World

The 10 Happiest Countries In The World | Strengthening Brand America | Scoop.it
“The lessons for making a country like the U.S. more happy are quite simple.”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE | Strengthening Brand America | Scoop.it
“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
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Corporate Executive Survey Commentary: Functionality, Objectives, Market Considerations Play an Important Role

Corporate Executive Survey Commentary: Functionality, Objectives, Market Considerations Play an Important Role | Strengthening Brand America | Scoop.it
“Although site selection considerations vary according to the specific project, the survey results are consistent with those observed from LFM’s client base.”
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Jindal says Obama 'redefining the American dream' - The Hill (blog)

Jindal says Obama 'redefining the American dream' - The Hill (blog) | Strengthening Brand America | Scoop.it
“The Louisiana governor says Obama has made him concerned for the future of the nation.”
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Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects

Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects | Strengthening Brand America | Scoop.it
“Despite its Rustbelt reputation, the Midwest will garner the largest share of the respondents’ new domestic facilities.”
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The Good News: No Seismic Activity Linked to Injection Wells or Fracking in California

“Several studies have been released recently that add to our understanding of the potential for oil and gas injection wells to cause earthquakes strong enough to be felt, a phenomenon known as “induced seismicity.” These studies have examined...”
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New Study Details Economic Boost from Shale Development During Recession

“A new working paper published by the National Bureau of Economic Research details how developing natural gas from shale formations has bolstered the U.S. economy.”
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The unwavering belief in the American dream - The Seattle Times (registration)

The unwavering belief in the American dream - The Seattle Times (registration) | Strengthening Brand America | Scoop.it
“Refugees believe in America, and most work hard and invest everything they have into their children’s futures.”
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How to Make Community Engagement Work in Your Community

How to Make Community Engagement Work in Your Community | Strengthening Brand America | Scoop.it
“Community engagement is widely accepted as critical for the success of economic development initiatives. Yet, there are often substantial obstacles and barriers to achieving success. How can we achieve high quality community engagement?”
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Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out | Strengthening Brand America | Scoop.it
“It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat! Meerkat! Periscope! As each new social network pops up, many people feel the pressure to be on every single one.”
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The American Dream in Tennessee: Stories of Faith, Struggle, and Survival

“Interview with patient Jamie Simmons.”
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Ride the Tiger

Ride the Tiger | Strengthening Brand America | Scoop.it
“During the 1992 presidential campaign, then candidate Ross Perot, an astute Texas businessman if there ever was one, warned that NAFTA (North American Free Trade Agreement) would create a “giant sucking sound” of jobs going south to the cheap labor...”
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How to Use Social Media Channels to Build Your Newsletter

“Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list.”
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Does place branding need a rebrand? (part 2)

Does place branding need a rebrand? (part 2) | Strengthening Brand America | Scoop.it
“photo credit: ? via photopin (license) This is part two of a mini-series debating whether place branding needs a new name.”
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Corporate Executive Survey Commentary: An Adjustment in Corporate Outlook and Planning

Corporate Executive Survey Commentary: An Adjustment in Corporate Outlook and Planning | Strengthening Brand America | Scoop.it
“Variances in factor rankings indicate that the corporate focus is now more closely associated with revenue growth — rather than cost-saving and downsizing.”
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Rubio: Expand American Dream for future generations - DesMoinesRegister.com

Rubio: Expand American Dream for future generations - DesMoinesRegister.com | Strengthening Brand America | Scoop.it
“Marco Rubio made an emotional appeal to Iowans at Saturday's Faith & Freedom event.”
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Corporate Executive Survey Commentary: Downward Trend in New Facilities, Expansions

Corporate Executive Survey Commentary: Downward Trend in New Facilities, Expansions | Strengthening Brand America | Scoop.it
“Accustomed to the austere operating environment during the recession, companies are finding efficiencies in existing space rather than making investments in new or expanded facilities.”
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