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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Branding a New Region: The Tillamook Coast, Oregon

Branding a New Region: The Tillamook Coast, Oregon | Strengthening Brand America | Scoop.it
“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
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You deserve better advertising

You deserve better advertising | Strengthening Brand America | Scoop.it
“While that’s a very famous tongue-in-cheek quote from David Ogilvy, it should be a kick in the butt to clients. It suggests that if you suck as a client, you will get advertising that sucks. It’s likely true.”
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Does Tourism Marketing Boost Long-term Economic Growth?

Does Tourism Marketing Boost Long-term Economic Growth? | Strengthening Brand America | Scoop.it
“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
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How Does Wayfinding Support Place Branding? PART ONE

How Does Wayfinding Support Place Branding? PART ONE | Strengthening Brand America | Scoop.it
“The primary function of wayfinding is to guide people to places.”
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Research Finds Land Use Decision-Making Remains Local

Research Finds Land Use Decision-Making Remains Local | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Since the turn of the last century, climate change, economic development, social justice and community revitalization have risen to the top of the land use planning agenda.”
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Walking Away - Closing the Kanawha River Plant - YouTube

“RT @FriendsofCoalWV: Dismantling the American Dream one coal-fired power plant at a time... http://t.co/xLrMdRB8V1”
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Dr. Samori Swygert: 11 Hypocrisies That Prove the 'American Dream' Is Dying – Financial Juneteenth

Dr. Samori Swygert: 11 Hypocrisies That Prove the 'American Dream' Is Dying – Financial Juneteenth | Strengthening Brand America | Scoop.it
“The Hypocrisies That Tarnish the American Image by Dr. Samori Swygert There are some harsh realities that the citizenry should address. We embrace feel-good rhetoric that America is a giant beacon of morality and equal opportunity.”
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5 key areas Brand Managers should focus on to reach their full potential

“After 20 years of CPG marketing, I have hired so many potentially great marketers–who were eager for success, brilliant, hard-working and dedicated.”
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EB-5: How Does It Fit With FDI Development? (SelectUSA Academy)

EB-5: How Does It Fit With FDI Development? (SelectUSA Academy) | Strengthening Brand America | Scoop.it
Presentation by Peter Joseph of IIUSA for the EB-5 panel at the SelectUSA Academy on March 22, 2015.

For more information, please visit our website at www.selectusa.gov

Moderator:
- Mr.
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Lane: The American Dream… depending on where you live - UI The Daily Iowan

“Lane: The American Dream… depending on where you live UI The Daily Iowan The American Dream is one of the more connotation-laden phrases in U.S. history.”
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Liberland: The nation-state that wasn’t

Liberland: The nation-state that wasn’t | Strengthening Brand America | Scoop.it
“image courtesy of Liberland What does the concept of place branding mean for a completely new and disputed country? Liberland is the world’s newest country and it’s already making a splash in the international media.”
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Does Place Branding Need a Rebrand?

Does Place Branding Need a Rebrand? | Strengthening Brand America | Scoop.it
“The question as to whether place branding needs a rebrand because of the misunderstandings that surround it at times was recently posed to me by Samantha North in an interview for PlacesBrands.”
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Brand Nation: The Employee Advocacy Revolution Highlights (HD)

“A nation is one whereby its citizens are unified by a common belief system. Successful, flourishing nations do so by embracing and extending the diversity and ...”
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Whose Place Brand is it Anyway?

Whose Place Brand is it Anyway? | Strengthening Brand America | Scoop.it
“Last week I was reminded of the fragility of place brands and how they need to foster deep community roots from the start of their brand planning process.”
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Arianna Huffington discusses American dream in danger - Nation's Restaurant News

Arianna Huffington discusses American dream in danger - Nation's Restaurant News | Strengthening Brand America | Scoop.it
“With many Americans struggling to get by, industry puts dream within reach”
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Major Research Gaps in New Utica Shale Air Quality Study

“The authors of a recent study finding elevated polycyclic aromatic hydrocarbon (PAH) levels near shale natural gas wells in Carroll County, Ohio, have admitted the sample size used for their study was too small and the chief assumption used for...”
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Utah Launches Economic Development Map as Site Selection Tool

“The Utah Governor’s Office of Economic Development and the Economic Development Corporation of Utah announced the launch of an interactive economic development map to help businesses find the location-specific data they need to make informed site...”
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Letter: What happened to American dream? - Fayetteville Observer

Letter: What happened to American dream? - Fayetteville Observer | Strengthening Brand America | Scoop.it
“Maybe I'm old-fashioned, or maybe I was told wrong, that our past determines our future. Or is it the other way, backward?”
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James Truslow Adams: Dreaming up the American Dream | JSTOR Daily

James Truslow Adams: Dreaming up the American Dream | JSTOR Daily | Strengthening Brand America | Scoop.it
“Background on James Truslow Adams, who coined the phrase The American Dream.”
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Some thoughts on strategy in a world of open networks

Some thoughts on strategy in a world of open networks | Strengthening Brand America | Scoop.it
“Over the years, I have collected a number of thoughts on developing strategies in a globally connected world. In a globally connected world, isolation is a choice. If you want to face the turbulence ahead by yourself, go ahead.”
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Ohio “Ban Fracking” Activists Pen Fact Free Letter to EPA

“Recently, representatives from 23 known anti-fracking groups including Frackfree Mahoning Valley and the Frackfree America National Coalition, wrote a letter to the U.S.”
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Baseball, Hot Dogs and Relationship Building

Baseball, Hot Dogs and Relationship Building | Strengthening Brand America | Scoop.it
“Wherever we live, whatever the culture we come from, whatever religion that we may hold, people have kicked or thrown a ball. Probably well before people were scratching images on cave walls, they were playing with sticks and rudimentary balls.”
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Trading Places: Top States for Export Jobs

Trading Places: Top States for Export Jobs | Strengthening Brand America | Scoop.it
“With the world getting smaller, the opportunities to tap into global markets are getting bigger for the nation’s small businesses. As newly released data by the U.S.”
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