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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Regional Report: Mountain Region States Highlighting Innovation and Pioneer Industries

Regional Report: Mountain Region States Highlighting Innovation and Pioneer Industries | Strengthening Brand America | Scoop.it
“States in the mountain region are pulling out the stops to attract advanced technology companies. Nowhere is this more true than in Nevada, where Tesla is building its gigafactory, which will be the world’s largest and most advanced battery factory.”
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City takes baby steps with PR - Austin American-Statesman

City takes baby steps with PR - Austin American-Statesman | Strengthening Brand America | Scoop.it
“Lakeway City Council members are cautiously moving forward with the planning of a branding campaign for the city with the goal of increasing hotel occupancy tax revenue.”
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How to Quickly & Easily Create a Buyer Persona [Free Tool]

How to Quickly & Easily Create a Buyer Persona [Free Tool] | Strengthening Brand America | Scoop.it
“Whenever people ask for a primer on inbound marketing, I always start by talking about buyer personas. Why?”
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New USGS Report Traces Long History of Hydraulic Fracturing

“The U.S. Geological Survey (USGS) has made almost 70 years of hydraulic fracturing data available to the public in a recently released report.”
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Quitting the American dream: More Americans gav...

Quitting the American dream: More Americans gav... | Strengthening Brand America | Scoop.it
““In a sign of the times figures show that more Americans gave up their U.S. citizenship in 2014 than ever before. According to the U.S. State Department, 3,415 ditched their U.S. citizenship.””
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Manufacturing To Remain Primary Growth Driver in Northeast Ohio

Manufacturing To Remain Primary Growth Driver in Northeast Ohio | Strengthening Brand America | Scoop.it
“The report covers the Cleveland, Akron, Canton and Youngstown areas. Analysts note that health care, finance and professional services also will contribute to the economic recovery in 2015.”
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How to communicate your brand story internally, by turning your “Big Idea” into a Brand Credo

How to communicate your brand story internally, by turning your “Big Idea” into a Brand Credo | Strengthening Brand America | Scoop.it
“Does your brand have a brand credo? How do you communicate your brand story internally? With most brands I meet up with, I ask “what is the big idea behind your brand?” and I rarely get a great answer.”
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Intel Futurist Reimagining The American Dream Is Studying...Vermont

Intel Futurist Reimagining The American Dream Is Studying...Vermont | Strengthening Brand America | Scoop.it
“When you read the words American Dream, what comes to mind for you? Kids? White picket fence? A stable nine-to-five? Or maybe no kids? A cozy rental? A job”
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Global Manufacturing Competitiveness: U.S. Gaining Ground as Low-Cost Location

Global Manufacturing Competitiveness: U.S. Gaining Ground as Low-Cost Location | Strengthening Brand America | Scoop.it
“When it comes to global manufacturing competitiveness, the world map is shifting in a big way.”
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The Un-Retiring, Increasingly Disabled Non-Working American Dream | Zero Hedge

The Un-Retiring, Increasingly Disabled Non-Working American Dream | Zero Hedge | Strengthening Brand America | Scoop.it
“For the past few years (here from 2012 to most recently here) we have vociferously argued that the state of the US labor force is anything but healthy (and anything but cyclical) as the structural aging of America (where work is punished, college...”
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What Travel Marketers Can Learn From New Orleans' Move to Digital Marketing

What Travel Marketers Can Learn From New Orleans' Move to Digital Marketing | Strengthening Brand America | Scoop.it
“ Last year New Orleans Tourism's board of directors got with the times and moved 50 percent of their marketing spend from traditional to digital outlets.”
Via Constantinos Doucas
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Spain: Tourists Are Attracted More to Sustainable Destinations

Spain: Tourists Are Attracted More to Sustainable Destinations | Strengthening Brand America | Scoop.it
“ Two Spanish studies conducted jointly by researchers from the Universities of Extremadura and Jaén have revealed that tourists are increasingly showing appreciation for sustainably managed destinations. The studies by these researchers have indicated that, when taking a trip, tourists are opting for destinations that are part of a scheme of policies for environmental or heritage sustainability, for example, because there they enjoy "more satisfying experiences." Lidia Andrades, a professor in the Department of Business Management and Sociology at UEx and co-author of this work, acknowledges that the purpose of the study was to "demystify" certain beliefs or social myths, "such as the view that investment in sustainability is less profitable in the short-term."”
Via Roland Schegg
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Strategic thinkers see questions, before they see answers. Non-strategic thinkers see answers before questions.

Strategic thinkers see questions, before they see answers. Non-strategic thinkers see answers before questions. | Strengthening Brand America | Scoop.it
“Everyone thinks they are strategic. Yet, these same people can’t even explain what “being strategic” means. There are a lot of marketers trying to move from mid-level management into the more senior roles, as either Director or VP.”
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'The Atlantic' Magazine: American Dream Still Alive In Mpls. - CBS Local

'The Atlantic' Magazine: American Dream Still Alive In Mpls. - CBS Local | Strengthening Brand America | Scoop.it
“Add "The Atlantic" magazine to the list of national publications that are in love with the Twin Cities. While we've heard the accolades before: We're smart! We're financially stable! There's a lot to do here!”
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Mishawaka mayor plans to brand city with new signs, give visitors sense of ... - Greenfield Daily Reporter

Mishawaka mayor plans to brand city with new signs, give visitors sense of ... - Greenfield Daily Reporter | Strengthening Brand America | Scoop.it
“MISHAWAKA, Indiana - A northern Indiana mayor plans to bring high quality road signs with an urban flair to his city, saying it will give visitors a sense of cohesiveness. Updated: 2/18/15 4:04 am”
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Is Brand Differentiation Still Possible?

Is Brand Differentiation Still Possible? | Strengthening Brand America | Scoop.it
“Short answer – yes it is, but not in the way it was. I haven’t met a brand manager yet who didn’t tell me that they had a differentiated product. I’m not surprised.”
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New Industry Study Predicts Ongoing Success of American Shale Development

“This week, British Petroleum (BP) released its updated Energy Outlook 2035, a data analysis that describes the most likely trajectory of the global energy system. It comes to the welcoming conclusion that, thanks to the shale revolution, the U.S.”
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Ohio Tops 1,800 Utica Shale Drilling Permits

“A convoy of trucks hauled water through the snow for a frack job at the Rice Energy Gold Digger Utica shale well along Ohio 9 last week, a sign the...”
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Beeville Looks to Secure Its Economic Future Amid Low Prices

Beeville Looks to Secure Its Economic Future Amid Low Prices | Strengthening Brand America | Scoop.it
“The University of Texas at San Antonio's Eagle Ford Shale Community Development Program continues to meet with communities in the region to see what can be learned and done about diversifying their local economies.”
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Committee working to change Pueblo's brand

Committee working to change Pueblo's brand | Strengthening Brand America | Scoop.it
“Pueblo is known as the Steel City, Home of Heroes and for having green chilies. But a group of community leaders in the city wants to condense all of those into one brand.”
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Does ‘place branding’ need a rebrand? (part 1)

Does ‘place branding’ need a rebrand? (part 1) | Strengthening Brand America | Scoop.it
“photo credit: sensitive noise / obvious 2 via photopin (license) Does the word ‘branding’ in ‘place branding’ give an false impression of the discipline?”
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Are You Ever Too Old To Achieve The American Dream?

Are You Ever Too Old To Achieve The American Dream? | Strengthening Brand America | Scoop.it
“Sign Up Today!!! Receive our newsletter for more marketing insights. Click Here Today Is The Oldest You’ve Been, And The Youngest You Will Ever Be Again.”
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Many Feel the American Dream Is Out of Reach, Poll Shows

Many Feel the American Dream Is Out of Reach, Poll Shows | Strengthening Brand America | Scoop.it
“Only 64 percent of respondents in an opinion poll on economic and financial issues said they still believed in the American dream, the lowest result in roughly two decades.”
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Destinations Have Mixed Success Turning Celebrities Into Tourism Influencers

Destinations Have Mixed Success Turning Celebrities Into Tourism Influencers | Strengthening Brand America | Scoop.it
“ Destinations are carefully cultivating relationships with celebrities whose fans are seen as potential visitors. But the connection between famous people and the places they promote is not always obvious. Celebs have always endorsed products, but it’s easier to appear in an ad for a credit card than to represent a place you don’t know much about. And that’s when things get interesting.”
Via Julien Dos Reis Pedro
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