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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Nation Brand: Putting the “Flag” in Flagcarrier - Eight Inc.

Nation Brand: Putting the “Flag” in Flagcarrier - Eight Inc. | Strengthening Brand America | Scoop.it
“Japan, Switzerland, Germany. What do these three have in common aside from the ability to make an exquisite timepiece? They are some of the most powerful nation brands in the...”
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Ferguson Commission on Twitter

Ferguson Commission on Twitter | Strengthening Brand America | Scoop.it
“The American Dream was never equally shared, but it's especially stark now. - @laramojwj @MOJwJ pic.twitter.com/mJqnvICmCJ”
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Is the American Dream Over? - virallist

Is the American Dream Over?   - virallist | Strengthening Brand America | Scoop.it
“Is opportunity the same as it has always been in America? Or have issues of social mobility and income inequality turned America on her head? | From virallist”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE | Strengthening Brand America | Scoop.it
“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
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Vermont brand adds value, but rules for claiming connection are complex - vtdigger.org

Vermont brand adds value, but rules for claiming connection are complex - vtdigger.org | Strengthening Brand America | Scoop.it
“New businesses and programs are helping farmers and food entrepreneurs navigate Vermont regulations on claiming a connection to the state on food labels.”
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Millennials in the workplace: not quite as demanding and ‘out there’ as once thought

Millennials in the workplace: not quite as demanding and ‘out there’ as once thought | Strengthening Brand America | Scoop.it
“Millennials don’t seem to carry the most positive reputation as a generation. We have all heard the constant labels of optimistic, tree-huggers, everyone deserves a medal, socially conscious, lazy, technology addicts, etc.”
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Mansfield Air Study Shows Gas Drilling is Protective of Public Health

“SOURCE: City of Mansfield A newly-released study shows that natural gas development does not produce harmful levels of air emissions, countering a frequent claim from anti-fracking groups that drilling has a negative impact on public health.”
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Your Economic Development Website is Not All That

Your Economic Development Website is Not All That | Strengthening Brand America | Scoop.it
“Conventional wisdom holds that an economic development organization must have a good if not exceptional website if it is attract the attention of a site selection consultant or some CEO sitting up late in his or her pajamas who is scouring the...”
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Tampa learning that place marketing is a long game - Tampa Bay Business Journal

Tampa learning that place marketing is a long game - Tampa Bay Business Journal | Strengthening Brand America | Scoop.it
“An expert in telling business stories to the right media outlet to get national attention to a community says Tampa is "a little vanilla" but has good tales to tell.”
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DETROIT VS EVERYBODY

DETROIT VS EVERYBODY | Strengthening Brand America | Scoop.it
“DETROIT – Every January, Cobo Center, now in the final stages of a $279-million expansion and upgrade, is the scene of the North American International Auto Show.”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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Marcellus Shale Breaks Production Records, Again

“Pennsylvania’s Marcellus shale once again broke records by producing more than 2 trillion cubic feet of natural gas during the second half of 2014.”
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If America Is Hell for Working Women, France Might Just Be Heaven

If America Is Hell for Working Women, France Might Just Be Heaven | Strengthening Brand America | Scoop.it
“By global standards, the United States used to be a great country for working women. But these days, we look hopelessly behind the times.”
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Brand ISIS

Brand ISIS | Strengthening Brand America | Scoop.it
“The sophisticated marketing machine of the Islamic State”
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Decision-Makers, Drivers, and Inner Workings of the Location Selection Process

Decision-Makers, Drivers, and Inner Workings of the Location Selection Process | Strengthening Brand America | Scoop.it
“Those charged with making the location decision look to satisfy the company’s long-term goals, while achieving a return on the investment and minimizing risk.”
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Newport to decide on branding effort - Bowling Green Daily News

Newport to decide on branding effort - Bowling Green Daily News | Strengthening Brand America | Scoop.it
“NEWPORT, Ky. (AP) — Newport officials are set to decide whether a new branding effort will help bring more people to the northern Kentucky town.”
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How Does Streetcar Performance Compare In Five U.S. Cities?

How Does Streetcar Performance Compare In Five U.S. Cities? | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine A new report looks at what lessons can be learned from analyzing the streetcar performance in Little Rock, Memphis, Portland, Seattle and Tampa. How Does Streetcar Performance Compare In Five U.S.”
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Mayors hold the real key to the American Dream - Vox

“Many of the policies that boost social mobility happen at the local level.”
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Our Ten Top Place Branding Posts of 2014

“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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Chile is strongly committed to promoting its country brand - The Worldfolio

“Chile is strongly committed to promoting its country brand The Worldfolio Myriam Gómez, the Executive Director of Fundación Imagen de Chile, which promotes Chile overseas, talks about the significance of country branding in today's competitive...”
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New branding campaign promotes Arlington as ‘The American Dream City’

New branding campaign promotes Arlington as ‘The American Dream City’ | Strengthening Brand America | Scoop.it
“Arlington has launched a new branding effort called “The American Dream City.” The video accompanying the marketing effort hits many of the expected highlights. There’s footage of the General Motors…”
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Feature Story: 2014 Economic Development Deal of the Year Awards

Feature Story: 2014 Economic Development Deal of the Year Awards | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Nevada wins the most hotly contested economic development prize in years by bagging Tesla's lithium battery plant near Reno. Washington successfully pulled out all the stops to keep Boeing from leaving the state.”
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Our Ten Top Place Branding Posts of 2014

Our Ten Top Place Branding Posts of 2014 | Strengthening Brand America | Scoop.it
“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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Commentary: The American Dream in reverse - TheStatehouseFile.com | TheStatehouseFile.com

Commentary: The American Dream in reverse - TheStatehouseFile.com | TheStatehouseFile.com | Strengthening Brand America | Scoop.it
“A look at the hourglass economy: http://t.co/h8PAJdV0hv”
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