Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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U.S. to provide $255 million for Armenia's national brand strategy development - Economy - Panorama | Armenian news

U.S. to provide $255 million for Armenia's national brand strategy development - Economy - Panorama | Armenian news | Strengthening Brand America | Scoop.it
Attended by Prime Minister Tigran Sargsyan, a donation memorandum on brand development was signed in the office of government between the Ministry of Economy and the National Competitiveness Foundation of Armenia, on the one hand, and the United States Agency for International Development, on the other, the government’s press service reports. 
The document was signed by Minister of Economy Vahram Avanesyan, Armenia National Competitiveness Foundation Executive Director Arman
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US Supports Armenia Branding Effort

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3 Strategies For Building a Brand Advocacy Program - Business 2 Community

3 Strategies For Building a Brand Advocacy Program - Business 2 Community | Strengthening Brand America | Scoop.it
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Tips For Building Brand Advocacy

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Real Business - Scotland needs to grasp its brand with both hands

Real Business - Scotland needs to grasp its brand with both hands | Strengthening Brand America | Scoop.it
Companies stand or fall on the authenticity of their brands, with brand value an integral element in corporate and marketing strategy - the same is true of countries.
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Authenticity Matters in Nation Branding

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By: Tips On Project Scope Definition | Strengthenin...

By: Tips On Project Scope Definition | Strengthenin... | Strengthening Brand America | Scoop.it
“[…] Questions You Shouls Answer Before Taking On Any Project […]”
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Discover Trail Towns Along the Great Allegheny Passage - 3 Advertising Tips

Discover Trail Towns Along the Great Allegheny Passage - 3 Advertising Tips | Strengthening Brand America | Scoop.it
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Advertising Tips From the Trail Town Program

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Alaska Partnership for Economic Development | ALASKA FORWARD

Alaska Partnership for Economic Development | ALASKA FORWARD | Strengthening Brand America | Scoop.it
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Good Strategic Initiative in Alaska

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A Revolution in the Making

A Revolution in the Making | Strengthening Brand America | Scoop.it
Living  in Texas, it would be easy for me to see this shale gas boom that our country is experiencing as something bigger than what it really is.But the fact is more likely that you and I don’t ful...
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Insights into the shale energy industry

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How to Write a Brand Plan

How to Write a Brand Plan | Strengthening Brand America | Scoop.it
A well-written Brand Plan helps to align an organization around the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions...
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How to write a brand plan.

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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#BrandAmerica News

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Tips On Project Scope Definition

Questions You Shouls Answer Before Taking On Any Project

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Tips On Project Scope Definition

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City Branding Trend: Be Truthful and Show the Reality - Sacramento Bee

City Branding Trend: Be Truthful and Show the Reality - Sacramento Bee | Strengthening Brand America | Scoop.it
“City Branding Trend: Be Truthful and Show the Reality Sacramento Bee SEOUL, South Korea, Feb. 28, 2014 -- /PRNewswire/ -- Every city has its own distinct image and a nickname. Paris is about romance.”
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A new approach: Social factors in urban development

A new approach: Social factors in urban development | Strengthening Brand America | Scoop.it
“The folks at the TheCityFix share an interesting research project being undertaken about how planners, designers and builders can build social objectives into key stages of development plans in a way that benefits communities, with some examples of...”
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Leaders Make Business Case for Detroit’s Diverse Industries

Leaders Make Business Case for Detroit’s Diverse Industries | Strengthening Brand America | Scoop.it
“The opportunity that exists for individuals to make a direct impact on their city sets Detroit apart from nearly all other major cities and is an immense recruiting tool for attracting college graduates.”
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7 Tools To Help Monitor Your Brand Better Online - Business 2 Community

7 Tools To Help Monitor Your Brand Better Online - Business 2 Community | Strengthening Brand America | Scoop.it
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Tools For Tracking Your Brand's Online Presence

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City of Cape Town’s new logo revealed - Western Cape | IOL News | IOL.co.za

City of Cape Town’s new logo revealed - Western Cape | IOL News | IOL.co.za | Strengthening Brand America | Scoop.it
South Africa's Premier Online News Source. Discover the world of IOL, News South Africa, Sport, Business, Financial, World News, Entertainment, Technology, Motoring, Travel, Property, Calssifieds & more.
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Cape Town's New Brand

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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Read the latest on community branding - #BrandAmerica News

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As a ‘brand,’ peace and quiet trumps tech, says expert

As a ‘brand,’ peace and quiet trumps tech, says expert | Strengthening Brand America | Scoop.it
“Portraying Israel as the ‘start-up nation’ is fine, but not enough to draw hordes of visitors, says Professor Ram Herstein (Portraying Israel as ‘start-up nation’ is fine, but not enough to draw hordes of visitors, says branding expert:...”
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Can a nation be rebranded? - NATION BRANDING

Can a nation be rebranded? - NATION BRANDING | Strengthening Brand America | Scoop.it
Nation Branding - The Nation Branding Observer: All about Nation and Country Branding, Country Brands and Place Branding on a national scale
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Good Article on Nation Branding

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How to Write a Brand Positioning Statement

How to Write a Brand Positioning Statement | Strengthening Brand America | Scoop.it
Brand Positioning Statements provide the most useful function of taking everything you know about your brand, everything that could be said about the consumer and making choices to pick one target ...
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How to write a brand positioning statement

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The sad state of municipal logos in Canada

The sad state of municipal logos in Canada | Strengthening Brand America | Scoop.it
“If Canadian cities are serious about attracting top-notch talent, investment and business, they should take a look at their logos, says a leading national designer.”
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A logo should be a visual expression of a community's brand promise. How many of these can you discern the promise from?
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Here's a Freebie - #BrandAmerica News

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A post-GDP world? How to measure real progress in America

A post-GDP world? How to measure real progress in America | Strengthening Brand America | Scoop.it
“Ben Beachy, Michael Shank and Justin Talbot Zorn at The Huffington Post take a look at why at may be time to reimagine or replace GDP as the key indicator of progress and prosperity in the United States, suggesting it is out of touch with the 21st...”
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The Impact of Civic Collaboration: Ed Morrison at TEDxRockford - YouTube

“Ed Morrison Purdue University, Center for Regional Development Ed Morrison is the Economic Policy Advisor at the Center for Regional Development at Purdue U...”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

#BrandAmerica News

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