Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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By: By: By: Tips On Project Scope Definition | Stre...

By: By: By: Tips On Project Scope Definition | Stre... | Strengthening Brand America | Scoop.it
“[…] “[…] “[…] Questions You Shouls Answer Before Taking On Any Project […]” […]” […]”
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A Unique View of the World of Destination Management

A Unique View of the World of Destination Management | Strengthening Brand America | Scoop.it
“It’s not news that the travel and tourism industry has been changing at breakneck speed, particularly over the last decade.”
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Does the New Costa Rica Country Brand Miss the Mark?

Does the New Costa Rica Country Brand Miss the Mark? | Strengthening Brand America | Scoop.it
“The task of defining a nation brand that can be used by trade, investment and tourism marketing can be very tricky.”
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What’s the Art of Creating a Branded Video?

What’s the Art of Creating a Branded Video? | Strengthening Brand America | Scoop.it
“ At this time of year many destinations try to capture attention by creating a video that they hope will go viral. Most of them come up way short of the mark.”
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What’s The Point of City Logos?

What’s The Point of City Logos? | Strengthening Brand America | Scoop.it
“Last week I provided background information for Paul Hiebert, a journalist preparing an article for The New Yorker. Our conversation reminded me of the unrealistic expectations that community leaders and citizens sometimes place on logos.”
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Worth the time to read.
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Please Share Today's #BrandAmerica News

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Economic Conditions - Strengthening Brand America

Economic Conditions - Strengthening Brand America | Strengthening Brand America | Scoop.it
“Economic Conditions. The power of the American Dream Composite Index research is found in understanding the 5 sub-indexes and 35 dimensions that comprise the ADCI. The American Dream Economic sub-index measure resident ...”
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City Branding: Cool Campaigns or Crass Sellouts?

City Branding: Cool Campaigns or Crass Sellouts? | Strengthening Brand America | Scoop.it
"Do branding campaigns accurately capture the identity of cities?"
Via Julien Dos Reis Pedro
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The Essential Email Marketing Metrics You Should Be Tracking

The Essential Email Marketing Metrics You Should Be Tracking | Strengthening Brand America | Scoop.it
Learn how to measure the effectiveness of your email marketing by evaluating the right metrics -- and forgetting the wrong ones.
Ed Burghard's insight:

Email Metrics

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By: By: Tips On Project Scope Definition | Strength...

By: By: Tips On Project Scope Definition | Strength... | Strengthening Brand America | Scoop.it
“[…] “[…] Questions You Shouls Answer Before Taking On Any Project […]” […]”
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Texas, Nebraska Awarded Site Selection Governor’s Cups

Texas, Nebraska Awarded Site Selection Governor’s Cups | Strengthening Brand America | Scoop.it
“Site Selection magazine’s latest issue includes the annual Governor’s Cup rankings for states attracting the most new and expanded corporate facility projects, but there’s a twist this year – there are two Governor’s Cups being awarded.”
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SelectUSA Official: Free Trade Agreements Help Foreign Direct Investment

“TOKYO, Japan (March 3, 2014) Vinai Thummalapally, Executive Director of SelectUSA, U.S. Department of Commerce, says 28 U.S. free trade agreements and the Tr...”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Late Edition -  #BrandAmerica News

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Is Destination Branding Obsolete in the Digital Age?

Is Destination Branding Obsolete in the Digital Age? | Strengthening Brand America | Scoop.it
“After a keynote presentation a few months ago, the CEO of a Chamber of Commerce approached me and said, “I enjoyed your presentation, but isn’t branding cities obsolete?”
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Integration is Still the Key to Successful Destination Marketing

Integration is Still the Key to Successful Destination Marketing | Strengthening Brand America | Scoop.it
“Integrated marketing has always been important but now it’s even more critical that all traditional and digital communications be connected and build consistency across all forms of communications and experience delivery.”
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Is Sochi and Russia Failing in the Branding Olympics?

Is Sochi and Russia Failing in the Branding Olympics? | Strengthening Brand America | Scoop.it
“Among the major motivations for cities and nations to host the Olympic Games is the opportunity to gain unprecedented attention, change dated perceptions about the place, and perhaps reposition them as players on the global stage. The publicity...”
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The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
“The Burghard Group | Strengthening Brand America: http://t.co/aozlWxpuPb”
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The American Dream: A New Place Marketing Metric? - Small City Branding Around the World

The American Dream: A New Place Marketing Metric? - Small City Branding Around the World | Strengthening Brand America | Scoop.it
The importance of quality of life in site selection for industry, small business and new residents has been receiving increased attention over the past decade. Possibly one of the most visible expressions for this was the work by Richard Florida and his research and writings associated with the Creative Class....
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The American Dream - A New Place Branding Metric

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The Benefits of City and Regional Destination Branding - Attracting People, Investment and Airlines

The Benefits of City and Regional Destination Branding - Attracting People, Investment and Airlines | Strengthening Brand America | Scoop.it
Cities and regions which have developed powerful destination brand strategies: * Have clarity on the market audiences for their different assets and attractions * Develop powerful tailored messages for individual audiences on their offers and experiences * Tell their target audiences compelling and powerful stories about their offer and about who is already operating successfully there * Assemble brand propositions of value for each of their target audiences * Clearly communicate how those propositions can be accessed and delivered * Are consistent in their messaging with all stakeholders singing from the same hymn sheet * Recognise that you cannot tell everyone, everywhere, everything about your offer all of the time
Via Julien Dos Reis Pedro
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Amazing Power of Marketing Momentum

Amazing Power of Marketing Momentum | Strengthening Brand America | Scoop.it
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The Power of Marketing Momentum

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3 Reasons Why Social Media Monitoring Really Matters

3 Reasons Why Social Media Monitoring Really Matters | Strengthening Brand America | Scoop.it
We've outline 5 reasons why your business need to start taking social media monitoring seriously starting today.
Ed Burghard's insight:

Why Social Media Matters

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Top 10 Cities to Establish a Franchise Brand – 1851 Franchise ...

Top 10 Cities to Establish a Franchise Brand – 1851 Franchise ... | Strengthening Brand America | Scoop.it
“Small business growth is up according to a December report from the National Federation of Independent Business, and nearly 60 percent of business owners are feeling optimistic about the U.S. economy, according to the ...”
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Young Entrepreneurs: Do You Have What It Takes To Attract Them?

Young Entrepreneurs: Do You Have What It Takes To Attract Them? | Strengthening Brand America | Scoop.it
“There is an old Steve Martin routine where he shares the “secret” of becoming a millionaire that starts with this formula: “First, get a million dollars.” For communities that want to attract young entrepreneurs, the winning formula could this:...”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

#BrandAmerica News Late Night Edition

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