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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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11 Infographics for B2B Marketing — It's All About Revenue: The Revenue Marketing Blog

11 Infographics for B2B Marketing — It's All About Revenue: The Revenue Marketing Blog | Strengthening Brand America | Scoop.it
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative. For marketers this kind of visual organization is invaluable for one simple reason: we’ve got a lot on our minds.
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A Kick Ass Branding Makeover for Kentucky unlikely, in USA Today - Ace Weekly

A Kick Ass Branding Makeover for Kentucky unlikely, in USA Today
Ace Weekly
A USA Today headline asked this morning, Does Kentucky need a kick ass makeover?
Ed Burghard's insight:

In my opinion, Crowd Sourcing Your Brand Promisresponsibility responsibility for setting a viable vision for your community, state or region.

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Developing Your 2013 Marketing Strategy

The Burghard Group | Strengthening Brand America http://t.co/Efzl09Ha
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City defines brand leadership team's role - Daily Sparks Tribune

City defines brand leadership team's role - Daily Sparks Tribune | Strengthening Brand America | Scoop.it
City defines brand leadership team's role
Daily Sparks Tribune
On Friday, the topic of discussion was the city's Brand Leadership Team (BLT) during a meeting of the City of Sparks Tourism and Marketing Committee.
Ed Burghard's insight:

Sparks would be well served to include strategic planning in their definition of branding. It is not just about promotion.

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Promoting Made in USA, but Very Carefully - New York Times

Promoting Made in USA, but Very Carefully - New York Times | Strengthening Brand America | Scoop.it
Promoting Made in USA, but Very Carefully New York Times BRANDS reviving the “Made in the U.S.A.” slogan to attract buyers for American-produced goods are relying less on patriotism and more on data that shows consumers are willing to pay a premium...
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Brand USA and Delta Air Lines sign on as Global Partners for 2013 World ... - MLB.com

Brand USA and Delta Air Lines sign on as Global Partners for 2013 World ... - MLB.com | Strengthening Brand America | Scoop.it
Brand USA and Delta Air Lines sign on as Global Partners for 2013 World ...
MLB.com
Brand USA, the new tourism marketing organization for the United States, and Delta Air Lines have signed on as Global Partners for the 2013 World Baseball Classic.
Ed Burghard's insight:

BrandUSA leverages sports marketing to strengthen the Nation's equity.

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Branding Mangaung city 'at the heart of it all' - The New Age Online

Branding Mangaung city 'at the heart of it all' - The New Age Online | Strengthening Brand America | Scoop.it
Branding Mangaung city 'at the heart of it all'
The New Age Online
Our goal is to create a world-class city brand without creating fragmentation from the brands of both the Free State and South Africa.
Ed Burghard's insight:

Interesting city branding challenge.

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How Did America Do?

How Did America Do? | Strengthening Brand America | Scoop.it
2012 Country #Brand Ranking The Burghard Group | Strengthening Brand America: http://t.co/ZpiTv7JG
Ed Burghard's insight:

Global ranking of countries.

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Leading a Community Braanding Exercise

Ed Burghard's insight:

A few tips if you are interested in leveraging branding as a strategy to get your community to be more competitive.

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2012: PlacesBrands 5 Most Popular Posts

2012: PlacesBrands 5 Most Popular Posts | Strengthening Brand America | Scoop.it
The end of 2012 is upon us and soon PlacesBrands will enter its second year. Although I only started blogging … Continue reading » (Kudos @halfpatbxl for #placebranding articles!
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Tips For Effective Online Promotion

The Burghard Group | Strengthening Brand America: http://t.co/AoIY2yFc. Great advice about your website.
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Imperatives of building brands — The Punch - Nigeria's Most Widely ...

Imperatives of building brands — The Punch - Nigeria's Most Widely ... | Strengthening Brand America | Scoop.it
Through a strategy called nation branding, it is investing in culture, sports, education and blue-chip Western companies. Time Magazine reports that its capital, Doha, hosts annexes of Western Ivy League universities such as ...
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'The City With Spirit' takes No. 7 - Cleveland Daily Banner

'The City With Spirit' takes No. 7 - Cleveland Daily Banner | Strengthening Brand America | Scoop.it
'The City With Spirit' takes No. 7 Cleveland Daily Banner A community's longtime image took a distinct face in 2012 when members of the Cleveland City Council selected “The City With Spirit” as the municipality's branding slogan to be used in...
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The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
The Burghard Group | Strengthening Brand America: http://t.co/IlwCMVqD
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USA Still Best Travel Brand - Empowered News

USA Still Best Travel Brand - Empowered News | Strengthening Brand America | Scoop.it
Empowered News USA Still Best Travel Brand Empowered News The United States still has the strongest travel brand, shows a study conducted by Bloom Consulting's Country Branding Ranking for 2012.The study places the United States ahead of countries...
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Chinese Soft Power: Sources And Implications For The US - theriskyshift.com (blog)

Chinese Soft Power: Sources And Implications For The US - theriskyshift.com (blog) | Strengthening Brand America | Scoop.it
Chinese Soft Power: Sources And Implications For The US
theriskyshift.com (blog)
It looks at China's ideational influence in its near abroad, the MENA region and Latin America to shed light how Beijing's influence may affect American interests.
Ed Burghard's insight:

Brand ChinGris growing in influence.

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To Win Capital Investment Deals, You Need To Win Three Moments Of Truth

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Nemacolin Energy Institute Newspaper

Nemacolin Energy Institute, by Energy Institute: updated automatically with a curated selection of articles, blog posts, videos and photos.
Ed Burghard's insight:

A great FREE resource to stay current on news from the Marcellus and Utica Shale plays.

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Should You Spend Or Invest A Windfall?

Ed Burghard's insight:

It doesn't happen often.  But if your community gets a revenue windfall what is the right course of action to take?  This topic is particularly relevent for communities that are opening casinos or involved in the development of the shale energy industry.

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