Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Overview of Fuzzy Logic Site Selection in GIS - GIS Lounge

Overview of Fuzzy Logic Site Selection in GIS - GIS Lounge | Strengthening Brand America | Scoop.it
“ Site selection is a type of GIS analysis that is used to determine the best site for something and fuzzy logic is one site selection method. It assigns membership values to locations that range from 0 to 1 and is commonly used to find ideal habitat for plants and animals. This article examines fuzzy logic and explains how and when to use it.”
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New Service - Ask Questions About Place Branding

New Service - Ask Questions About Place Branding | Strengthening Brand America | Scoop.it
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New Service - Ask Questions About Place Branding

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Rebuilding brand Sri Lanka | DailyFT - Be Empowered

Rebuilding brand Sri Lanka | DailyFT - Be Empowered | Strengthening Brand America | Scoop.it
“This is why the term 'branding' is highly misleading, says Simon Anholt, although reputation is critically important to a country. Branding means wrapping an image around an entity whilst reputation is more on what you earn ...”
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‘It Matters Where You Make It’ drives new Toledo branding effort

‘It Matters Where You Make It’ drives new Toledo branding effort | Strengthening Brand America | Scoop.it
"The Toledo Region Branding Initiative is a nearly five-year, $800,000 project of the Northwest Ohio Brand Council — representatives from various public and private organizations that came together in 2009 with a common goal to promote the region, said Toledo Region Brand Manager Jeff Schaaf. On April 4, the group unveiled a new tagline, “It Matters Where You Make It,” along with a new logo, the word “TOLEDO” with a small green arrow pointing forward."
Via Julien Dos Reis Pedro
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It will be interesting to see how this brand is brought to life across target segments.
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Can Manufacturing Spur a Jobs Revival?

“Dean Barber:My work load did not permit me to post a new blog on Sunday, so I am posting a rerun from an earlier blog . We won’t do this too often, I promise.”
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How to drive more Attention in your Brand Communication

How to drive more Attention in your Brand Communication | Strengthening Brand America | Scoop.it
“I always use my instincts as my first gut reaction of the advertising. When the agency shows me an ad, I don’t want any set up, don’t read the brief, don’t tell me “this is really funny”.”
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TheOne Lesson From P&G You Should Definitely Reapply

TheOne Lesson From P&G You Should Definitely Reapply | Strengthening Brand America | Scoop.it
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The One Lesson From P&G You Should Definitely Reapply

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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Are you an innovator? - #BrandAmerica News

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SelectUSA: Investing in the United States, Creating Jobs, and ...

SelectUSA: Investing in the United States, Creating Jobs, and ... | Strengthening Brand America | Scoop.it
“SelectUSA – launched in 2011 and housed in the Department of Commerce – is the first-ever federal effort to bring job-creating investment from around the world to the United States in partnership with state and local ...”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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Late Night #BrandAmerica News

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St. Cloud Greater: Mayor debuts new brand, logo for city

St. Cloud Greater: Mayor debuts new brand, logo for city | Strengthening Brand America | Scoop.it
St. Cloud Mayor Dave Kleis will give his state of the city address Tuesday.
Ed Burghard's insight:

City of St. Cloud gets a new brand logo and tagline

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Squamish’s rebrand is going to be ‘Epic’

The quest to rebrand Squamish is coming down to two words: Epic and Adventure. Marketing consultant Roger Brooks unveiled the work done by his team and the District of Squamish’s Brand . . .
Ed Burghard's insight:

Squamish has a new logo and tagline, but does it have a compelling brand promise?

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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Regional Branding Insights - #BrandAmerica News

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Inexpensive Natural Gas Boost Manufacturing Jobs, Economy In U.S. Metro Areas

Inexpensive Natural Gas Boost Manufacturing Jobs, Economy In U.S. Metro Areas | Strengthening Brand America | Scoop.it
“This Contributed Column is brought to you by RealStreet 2015, a new event sponsored by Business Facilities and Today’s Facility Manager magazines. Posted by Heidi Schwartz Inexpensive natural gas will boost manufacturing growth in the U.S.”
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Two Simple Steps To Sustainable Economic Prosperity

Two Simple Steps To Sustainable Economic Prosperity | Strengthening Brand America | Scoop.it
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Two Simple Steps to Sustainable Economic prosperity

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Re-basing boosts Nigeria's brand equity, stakeholders caution on celebration - BusinessDay

Re-basing boosts Nigeria's brand equity, stakeholders caution on celebration - BusinessDay | Strengthening Brand America | Scoop.it
“Re-basing boosts Nigeria's brand equity, stakeholders caution on celebration BusinessDay The result of the re-basing is a good news but it depends on how the managers of the economy handle it to impact on the image of the nation, Jenkins Alumona, a...”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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#BrandAmerica News  - Check out what New Hampshire is doing

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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Pot vending machine?  Read #BrandAmerica News to see what that is all about.

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The Right Way to Answer a Work Email

The Right Way to Answer a Work Email | Strengthening Brand America | Scoop.it
Here are some tips on how to be a more efficient emailer, so you can spend your time doing more productive things.
Ed Burghard's insight:

Great Email Advice

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Your late night edition of #BrandAmerica News

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Brand USA's 2014 Sizzle Reel - YouTube

Brand USA's 2014 Sizzle Reel - YouTube | Strengthening Brand America | Scoop.it
Partners, programs and progress: Watch our successes from 2013, our growth in 2014 and what we have in store for the industry going forward.
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edc Whitley County, Indiana Presentation - Delivering The American Dream

This presentation discusses the need for the economic development profession to adopt a "Resident is Boss" paradigm in order to better serve the business community.
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‘It Matters Where You Make It’ drives new Toledo branding effort | Toledo Newspaper

‘It Matters Where You Make It’ drives new Toledo branding effort | Toledo Newspaper | Strengthening Brand America | Scoop.it
Matt Yarder’s family has been making sheet metal in Toledo for four generations. Doug Mallette moved to Toledo for college and decided to stay in Northwest O
Ed Burghard's insight:

Toledo working on better branding.  Right insight, but do they have the right creative execution?

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Defining city’s identity first step in branding - Fosters

Defining city’s identity first step in branding - Fosters | Strengthening Brand America | Scoop.it
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Rochester is walking down the branding path

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Andrea Berstler's vision: Salisbury has much to offer, but missing one important piece

Andrea Berstler's vision: Salisbury has much to offer, but missing one important piece | Strengthening Brand America | Scoop.it
Before Salisbury can move forward, it must first discover its identity as a community.
Ed Burghard's insight:

Salisbury thinking about place branding

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