“ Site selection is a type of GIS analysis that is used to determine the best site for something and fuzzy logic is one site selection method. It assigns membership values to locations that range from 0 to 1 and is commonly used to find ideal habitat for plants and animals. This article examines fuzzy logic and explains how and when to use it.”
“This is why the term 'branding' is highly misleading, says Simon Anholt, although reputation is critically important to a country. Branding means wrapping an image around an entity whilst reputation is more on what you earn ...”
"The Toledo Region Branding Initiative is a nearly five-year, $800,000 project of the Northwest Ohio Brand Council — representatives from various public and private organizations that came together in 2009 with a common goal to promote the region, said Toledo Region Brand Manager Jeff Schaaf. On April 4, the group unveiled a new tagline, “It Matters Where You Make It,” along with a new logo, the word “TOLEDO” with a small green arrow pointing forward."
Via Julien Dos Reis Pedro
Ed Burghard's insight:
It will be interesting to see how this brand is brought to life across target segments.
“SelectUSA – launched in 2011 and housed in the Department of Commerce – is the first-ever federal effort to bring job-creating investment from around the world to the United States in partnership with state and local ...”
“This Contributed Column is brought to you by RealStreet 2015, a new event sponsored by Business Facilities and Today’s Facility Manager magazines. Posted by Heidi Schwartz Inexpensive natural gas will boost manufacturing growth in the U.S.”
“Re-basing boosts Nigeria's brand equity, stakeholders caution on celebration BusinessDay The result of the re-basing is a good news but it depends on how the managers of the economy handle it to impact on the image of the nation, Jenkins Alumona, a...”
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