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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Lehigh Valley EDC Undertakes Study to Develop Regional Strategy

Lehigh Valley EDC Undertakes Study to Develop Regional Strategy | Strengthening Brand America | Scoop.it
Lehigh Valley Economic Development Corporation (LVEDC), the economic development organization for Lehigh Valley, Pennsylvania, has launched a strategic planning process to help craft a regional strategy for Lehigh Valley’s economic development...
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New country brand identity 'Fascinating Nigeria' aims to boost ...

New country brand identity 'Fascinating Nigeria' aims to boost ... | Strengthening Brand America | Scoop.it
Nigeria is one of the most endowed nations on earth in terms of tourism potential. Before now, not much has been done to explore Nigeria's potential in the tourism sector. This is in spite of the fact that the cultural assets of ...
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The Lone Star: Texas Leads Most U.S. Cities in Projected Future Job Growth

The Lone Star: Texas Leads Most U.S. Cities in Projected Future Job Growth | Strengthening Brand America | Scoop.it
Where can workers go to find the jobs of the future? Texas is the place to be, apparently.
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New Mexicans have high hopes about achieving dreams - Albuquerque Business First (blog)

New Mexicans have high hopes about achieving dreams - Albuquerque Business First (blog) | Strengthening Brand America | Scoop.it
New Mexicans have high hopes about achieving dreams Albuquerque Business First (blog) “The ADCI data make it possible to compare and contrast how one state's residents feel about their progress in achieving the American dream versus another state,”...
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Country needs to work together and clean up its act - Scoop.co.nz (press release)

Country needs to work together and clean up its act - Scoop.co.nz (press release) | Strengthening Brand America | Scoop.it
Country needs to work together and clean up its act Scoop.co.nz (press release) New Zealand's 100% Pure branding is too valuable to get rid of so the country needs to clean up its act and live up to its promises, a University of Waikato senior...
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New Mexicans have high hopes about achieving the American dream - Albuquerque Business First

New Mexicans have high hopes about achieving the American dream - Albuquerque Business First | Strengthening Brand America | Scoop.it
New Mexico ranked in second in a recent Xavier University study that ranks residents’ sentiment toward achieving the American dream. The 2012 American Dream Composite Index is a study by Xavier University that measures states’ progress.
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China-US tourism gets a boost - China Daily

China-US tourism gets a boost - China Daily | Strengthening Brand America | Scoop.it
China-US tourism gets a boost China Daily After establishing offices in Beijing and Shanghai earlier, Brand USA launched anintegrated campaign which includes consumer marketing, social media and a Chinese-language website, available in mobile and...
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The European Union: To Brand or Not to Brand?

The European Union: To Brand or Not to Brand? | Strengthening Brand America | Scoop.it
photo credit: loop_oh via photopin cc
By Lidija Globokar
A European Union place brand definitely exists. Perhaps it’s blurry, with unclear messages and no ‘branding father’ but, nevertheless, it exists.
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Sentimentalising Places

Sentimentalising Places | Strengthening Brand America | Scoop.it
What if we could see at a glance what people worldwide were saying about our country or city? 
Say we wanted to boost Chinese inbound tourism.
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Fox News: US Shale Development Threatens Russia’s Energy Dominance

Fox News: US Shale Development Threatens Russia’s Energy Dominance | Strengthening Brand America | Scoop.it
The ongoing shale revolution in U.S.oil and gas production could prompt Russian President Vladimir Putin to institute economic and political reforms that would ultimately undermine his regime, experts say. ...
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A good time to ditch NZ's tainted brand - Stuff.co.nz

A good time to ditch NZ's tainted brand - Stuff.co.nz | Strengthening Brand America | Scoop.it
Stuff.co.nz
A good time to ditch NZ's tainted brand
Stuff.co.nz
Our nation's brand is 100% Pure, a claim we can't justify. I can see why it must have seemed like a good idea at the time.
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How brand India can make itself more attractive to investors? - Economic Times

How brand India can make itself more attractive to investors? - Economic Times | Strengthening Brand America | Scoop.it
Economic Times
How brand India can make itself more attractive to investors?
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Corporate Relocation: Why One Company Chose Texas

Corporate Relocation: Why One Company Chose Texas | Strengthening Brand America | Scoop.it
Texas as a prime state for corporate relocation is a familiar story, and as they say in the Lone Star State, it ain’t bragging if you can do it. Over the past decade, Texas has created more than 1.4 million jobs, owing in part to its perception as...
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‘Ban Fracking’ Crowd Admits Its Campaign Is A Ruse

‘Ban Fracking’ Crowd Admits Its Campaign Is A Ruse | Strengthening Brand America | Scoop.it
When asked about the issue of hydraulic fracturing, many people in Michigan are not really sure where they stand. Interestingly, that’s exactly the same position that the anti-fracking activists in our state have also staked out.
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New country brand identity 'Fascinating Nigeria' aims to boost tourism market - BusinessDay

New country brand identity 'Fascinating Nigeria' aims to boost tourism market
BusinessDay
Nigeria is one of the most endowed nations on earth in terms of tourism potential.
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