Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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10 faq for foreign companies establishing operations in the united states

THese Frequently asked questions (FAQ) cover corporate formation, protection of Intellectual property, contracts, visas, taxes and more. A checklist of what you need to consider before setting up a company in the USA.
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How many previously uninsured Americans got health coverage?

How many previously uninsured Americans got health coverage? | Strengthening Brand America | Scoop.it
“In the first snapshot of how many previously uninsured Americans have gained coverage under the Affordable Care Act, new research released Wednesday by the Robert Wood Johnson Foundation puts the figure at 5.4 million.”
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How to Use Social Media Channels to Build Your Newsletter

How to Use Social Media Channels to Build Your Newsletter | Strengthening Brand America | Scoop.it
“Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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What does job growth in LA look like? - #BrandAmerica News

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City of Clermont hires advertising firm to create a local Brand - Orlando Sentinel

City of Clermont hires advertising firm to create a local Brand - Orlando Sentinel | Strengthening Brand America | Scoop.it
“City of Clermont hires advertising firm to create a local Brand Orlando Sentinel The city of Clermont has gotten more serious about this issue of Branding -- or creating a brand that helps market what the city has to the general public.”
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City of Clermont gets serious about branding.
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US-India relations: Business that goes beyond the roadblocks - Economic Times

US-India relations: Business that goes beyond the roadblocks - Economic Times | Strengthening Brand America | Scoop.it
“Economic Times US-India relations: Business that goes beyond the roadblocks Economic Times According to Select USA, India has emerged as the eighth fastest-growing source of all FDI into the US.”
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Halifax mayor, council approve city’s new brand

Halifax mayor, council approve city’s new brand | Strengthening Brand America | Scoop.it
“Halifax regional council unanimously approved a new branding strategy after a ringing endorsement by Mayor Mike Savage.”
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Interesting discussion.
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The Core Beliefs of the Delightfully Successful

The Core Beliefs of the Delightfully Successful | Strengthening Brand America | Scoop.it
Last year I listed some simple daily habits of the delightfully successful. Revisiting that article made me think. Success is based on action, but actions are the result of beliefs – so what do the
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Good read.

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The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
“The Burghard Group | Strengthening Brand America: http://t.co/dFYNFfCVUJ”
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Wally Olins dies aged 83 - Design Week

Wally Olins dies aged 83 - Design Week | Strengthening Brand America | Scoop.it
“Design Week Wally Olins dies aged 83 Design Week Whether advising a young student looking for advice on getting ahead in branding or advising presidents on ways to enhance their nation's brand, Wally was always willing to give more than he expected...”
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Bill Moyers Journal . Special Feature: Deepening the American Dream | PBS

Bill Moyers Journal . Special Feature: Deepening the American Dream | PBS | Strengthening Brand America | Scoop.it
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Deepening The American Dream Series

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Top 10 Economic Development Blogs

Top 10 Economic Development Blogs | Strengthening Brand America | Scoop.it
If you want to keep up with the new ideas about economic development but don’t have the time to travel to a conference, read a whole book, listen to a podcast, or watch a webinar, you can find short, compelling capsules of relevant information while you have your morning coffee by reading a blog. With this in mind, here is a selection of excellent blogs about economic development.
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Top 10 Economic Development Blogs

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http://economicdevelopment.org/2014/04/want-to-market-your-city-build-relationships/

“RT @icicorg: A case study on how #Boson marketed itself with a network of #business "Connectors" http://t.co/gto8pEoRIw @mayortommenino @Bo…”
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Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic] | Strengthening Brand America | Scoop.it
“If you're already embracing inbound marketing tactics to grow your business, you won't be surprised to hear that other marketers are continuing to shift more budget and resources toward content.”
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Book offers simplified guide to shale gas extraction | Cornell Chronicle

Book offers simplified guide to shale gas extraction | Cornell Chronicle | Strengthening Brand America | Scoop.it
Cornell Chronicle: Daily news from Cornell University
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Review of shale energy

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17 Advanced Methods for Promoting Your New Piece of Content

17 Advanced Methods for Promoting Your New Piece of Content | Strengthening Brand America | Scoop.it
This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.
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Alastair Campbell on rebranding Albania - PRWeek UK

Alastair Campbell on rebranding Albania - PRWeek UK | Strengthening Brand America | Scoop.it
“Alastair Campbell on rebranding Albania PRWeek UK The US still comes top of most nation branding surveys. Britain, Canada, Australia and Brazil tend to do well, not least thanks to sport, entertainment and culture.”
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Vancouver: Being Green in a ‘Most Livable’ City

Vancouver: Being Green in a ‘Most Livable’ City | Strengthening Brand America | Scoop.it
“VANCOUVER, Canada – At the doorstep of thePacific Rim, in a city that has been named among the world’s most livable and anchors a region that is seeing a population net gain of 40,000 a each year is the intersection of planned development,...”
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Quality Life helps differentiate Vancouver.
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Place Branding / Place Marketing

Place Branding / Place Marketing | Strengthening Brand America | Scoop.it
"Place Brand Identity Versus Place Brand Image" (The Burghard Group). Your place image is how your target audience thinks about your location. Identity is very different. Identity is what your location really is. It can be very different than how your location is perceived. Identity includes the assets and regulations of your place as well as the attitudes of your residents. Identity is all about an objective look in the mirror. photo: http://www.flickr.com/photos/stuckincustoms/3842066316/
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Pinterest Coverage of Brand America

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Interview: Brand USA boss Chris Thompson - Travel Weekly UK

Interview: Brand USA boss Chris Thompson - Travel Weekly UK | Strengthening Brand America | Scoop.it
“Interview: Brand USA boss Chris Thompson Travel Weekly UK Marketing organisation Brand USA is targeting massive growth from emerging markets. But as its chief executive Chris Thompson told Robin Searle, the UK will always remain a priority.”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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Check out the America the Possible Video - #BrandAmerica a News

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8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)

8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet) | Strengthening Brand America | Scoop.it
“A lot goes into a blog post -- which is also why there's a lot that can trip you up when you're writing one. Am I right, or am I right?”
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New measurement for the American Dream

University develops 'American Dream Composite Index'
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New Measurement For The American Dream

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The American Dream should be in reach of everyone.

The American Dream should be in reach of everyone. | Strengthening Brand America | Scoop.it
Why are you a Republican? Let your family and friends know by downloading and sharing a GOP
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Interesting video on achieving the American Dream

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