Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance | Strengthening Brand America | Scoop.it
As an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. Calculating return on investment (ROI) on social media activity, in particular, is an extremely...
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4 Facebook Metrics

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Georgia Named No. 1 Most Competitive State in Nation - ValdostaToday.com

Georgia Named No. 1 Most Competitive State in Nation - ValdostaToday.com | Strengthening Brand America | Scoop.it
Georgia Named No. 1 Most Competitive State in Nation
ValdostaToday.com
Nathan Deal announced that Georgia was named the No.1 most competitive state in the nation by Site Selection magazine.
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Georgi named #1 most competitive state by Site Selection Magazine

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Montana Ranked #1 for Well-Being! | Distinctly Montana Magazine

Montana Ranked #1 for Well-Being! | Distinctly Montana Magazine | Strengthening Brand America | Scoop.it
Montana news about Montana ranked number one for well being among 50 states
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Montana #1 for Well-Being

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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Update on Toyota - #BrandAmerica News

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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Columbus, Ohio focused on export growth - #BrandAmerica News

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Kenny McDonald: Exporting success — A focus on international efforts can pay ... - Smart Business Network

Kenny McDonald: Exporting success — A focus on international efforts can pay ... - Smart Business Network | Strengthening Brand America | Scoop.it
“Kenny McDonald: Exporting success — A focus on international efforts can pay ...”
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Presidents, Products and Brands: Three Critical Lessons - Huffington Post

Presidents, Products and Brands: Three Critical Lessons - Huffington Post | Strengthening Brand America | Scoop.it
“Presidents, Products and Brands: Three Critical Lessons Huffington Post To be believable the candidate-as-brand must have a persona distinctive enough to be instantly recognizable, but capacious enough to reflect the diversity and contradictions of...”
Ed Burghard's insight:
Share this with elected officials when they challenge if branding works.
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INFOGRAPHIC: Shale Wells Are Designed to Protect Groundwater

“In every well used to tap into America’s vast shale reserves, millions of pounds of steel and concrete are utilized in multiple layers to isolate the well from groundwater supplies. These measures, along with strict environmental regulations, help...”
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Simple Inbound Business Mantras to Memorize and Live By

Simple Inbound Business Mantras to Memorize and Live By | Strengthening Brand America | Scoop.it
“What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Do you think you could explain it in 30 seconds or less? Give it a try. We can wait ... Yep, it’s harder than it sounds!”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Brand Phoenix - Today's #BrandAmerica News

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Branding the nation

Branding the nation | Strengthening Brand America | Scoop.it
“British-born entrepreneur launches 'social start-up' to build up Israel's image from a grass-roots level (Ahaha! So the company behind @votenoborders a few years earlier was also behind "Brand Israel Project"..”
Ed Burghard's insight:
Brand Israel using social media.
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Top 10 U.S. Economic Development Groups for 2013

Top 10 U.S. Economic Development Groups for 2013 | Strengthening Brand America | Scoop.it
“The May issue of Site Selection magazine has their annual listing of the top 10 U.S. economic development groups for the previous year.”
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Setting Responsible Brand Goals

Setting Responsible Brand Goals | Strengthening Brand America | Scoop.it
“Far from increasing the daylight between itself and another brand, companies that are fixated on achieving an objective can do themselves, their brands and their reputations serious harm. Pushing the wrong boundaries can push a brand over the edge.”
Ed Burghard's insight:
This is one reason I advocate using the American Dream Composite Index instead of jobs as a measure in economic development.
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Nebraska has a new tourism brand and it's, well, nice - Omaha World-Herald

Nebraska has a new tourism brand and it's, well, nice - Omaha World-Herald | Strengthening Brand America | Scoop.it
Nebraska has a new tourism brand and it's, well, nice
Omaha World-Herald
marketing and promotional campaign launching across Nebraska and the nation next week. The commission unveiled the brand Wednesday during a meeting in Mullen.
Ed Burghard's insight:

Nebraska brand - What's the Promise?

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What Baby Boomers' Retirement Means For the U.S. Economy

What Baby Boomers' Retirement Means For the U.S. Economy | Strengthening Brand America | Scoop.it
For decades, the retirement of the baby boom generation has been a looming economic threat. Now, it’s no longer looming -- it’s here. Every month, more than a quarter-million Americans turn 65. Tha...
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Baby boomer impact on the economy

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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Insight into Millenials - #BrandAmerica News

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To Spec or Not to Spec

To Spec or Not to Spec | Strengthening Brand America | Scoop.it
“Many years ago as a young newspaper reporter, I covered murder trials that would result in the prosecution and the defense trotting out their expert witnesses who would then proceed to contradict each other.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Is your job at risk from robot labor? - #BrandAmerica News

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The U.S. cities where creative class workers are most segregated from everyone else

The U.S. cities where creative class workers are most segregated from everyone else | Strengthening Brand America | Scoop.it
“Richard Florida at The Atlantic Cities digs into some interesting analysis of creative class segregation, or the clusters that have formed of creative class workers, across the United States.”
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Quality, Speed, and Value Drive the Site Selection Process - Area Development Online

Quality, Speed, and Value Drive the Site Selection Process - Area Development Online | Strengthening Brand America | Scoop.it
“Quality, Speed, and Value Drive the Site Selection Process Area Development Online Inherent as part of site selection, there is risk — risk of making the wrong site decision…risk in allocating an appropriate amount of capital…risk in completing a...”
Ed Burghard's insight:
Further evidence that speed can be a competitive advantage.
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Top 10 economic development organizations - #BrandAmerica News

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Website Redesign Costs Getting Out of Hand? How to Regain Control

Website Redesign Costs Getting Out of Hand? How to Regain Control | Strengthening Brand America | Scoop.it
“This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.”
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Water for tourism over right to water?

Water for tourism over right to water? | Strengthening Brand America | Scoop.it
The 2012 progress report on the Millennium Development Goal points out that, while the MDG target on water has been largely met, 783 million people still remain without access to an improved source of drinking water. The demand rising rapidly due to a growing global population with expectations of higher living standards and resource-intensive farming, that 1% is under threat. Research has reminded us that we need a 50 percent reduction in water consumption to alleviate a water crisis world-wide. That reduction means cutting down on uses of fresh water to a certain extent, it also means wisely re-using water.
Via Roland Schegg
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What is the Phoenix brand?

What is the Phoenix brand? | Strengthening Brand America | Scoop.it
Is Phoenix a thriving metropolitan area that offers endless educational opportunities, a healthy job market, innovative companies and an inspiring arts and culture scene? Or is it an Old West town with outdated policies and ideas? Independent of objective facts -- how does the world see us? Panelists and members of the ASU Real Estate Council wrestled with these questions during a recent discussion hosted by the W. P. Carey School of Business.
Ed Burghard's insight:

Phoenix Brand

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Gov. Butch Launches Accelerate Idaho Economic Development Initiative

Gov. Butch Launches Accelerate Idaho Economic Development Initiative | Strengthening Brand America | Scoop.it
“Idaho Governor C.L. “Butch” Otter announced the launch of an economic development initiative called “Accelerate Idaho.” Accelerate Idaho Accelerate Idaho calls for a three-point strategy and includes several new tools to help support Idaho economic...”
Ed Burghard's insight:
Good to see the focus on creating talent pipelines.
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