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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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New branding study to help Columbus define image

New branding study to help Columbus define image | Strengthening Brand America | Scoop.it
“Experience Columbus has hired a research company to determine what people throughout the country think of the city — or whether they think of it at all.”
Ed Burghard's insight:
Monitoring progress in communicating your brand promise is always a good thing. The challenge is to be clear on what your promise is. Your image doesn't always align with your identity.
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'Cleveland Rocks' no longer rocks city marketing campaign: Mark Naymik - The Plain Dealer (blog)

'Cleveland Rocks' no longer rocks city marketing campaign: Mark Naymik - The Plain Dealer (blog) | Strengthening Brand America | Scoop.it
“'Cleveland Rocks' no longer rocks city marketing campaign: Mark Naymik The Plain Dealer (blog) Once that happens, the city can sell its strengths, from theater and music to the lakefront, and target specific groups including the business traveler...”
Ed Burghard's insight:
Don't confuse campaign and brand promise. The campaign should communicate your brand promise. Campaigns change over time.
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New Methane Study Confirms Environmental Benefits of Natural Gas

“Last week, a new paper was released that suggested the Environmental Protection Agency (EPA) underestimates methane leakage rates in the broader economy. Last year the EPA downwardly revised its estimates of methane emissions from natural gas...”
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Destination Marketing For Millennials

Destination Marketing For Millennials | Strengthening Brand America | Scoop.it
#Are you familiar with the next generation of travelers? They are tech savvy. This almost goes without saying. Having grown up in a digital age, Millennials are now heavily tech-dependent. They consume information on a rapid and almost constant basis. In terms of travel, this means they book trips faster and, in turn, often share their own travel experiences in real time. They are good citizens. Nearly half of Millennials show more interest in destinations that offer volunteering opportunities. Moreover, compared with the people over 30 years old, Millennials are more willing to engage in sustainable practices and care more about environmental issues. They like to learn. Travel isn't just about fun with this generation. Millennials are attracted to authentic destinations where they have the opportunity to learn something new. They also prefer hands-on, interactive experiences. They are spontaneous. Many airlines and hotels have begun offering last-minute online travel deals targeted at digitally savvy Millennial travelers. A host of apps like Jetsetter and NextFlight have emerged to help travelers find a flight or a hotel on a whim. They rely on word-of-mouth recommendations. 8 out of 10 travelers say they are likely to trust the recommendations of a family member or friend via social media when it comes to travel. However, more and more recent studies tend to report that travelers trust reviews from peer reviews and strangers more than those from friends or colleagues.
Via Tourism Australia , Andrea Rossi, Roland Schegg
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Great article on a Unions in today's #BrandAmerica News

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Want to be successful? Try hiding. - The Burghard Group ...

Want to be successful? Try hiding. - The Burghard Group ... | Strengthening Brand America | Scoop.it
“The Burghard Group | Place Brand Masters. Enter your email for updates... About Strengthening Brand America ... Regional Business Talk Interview 2012 – Ed Burghard · Regional Business Talk Interview 2014 – Ed Burghard · Business ...”
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The Night the Union Died

The Night the Union Died | Strengthening Brand America | Scoop.it
“When I read the news Friday night of Volkswagen workers in Chattanooga rejecting the United Auto Workers, for some reason, I was reminded of Don McLean’s “American Pie,” an anthem to a changing America.”
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Fracking money to preserve environmental features in York

Fracking money to preserve environmental features in York | Strengthening Brand America | Scoop.it
Money from natural gas fracking in the state's Marcellus Shale formation has been earmarked to buy conservation easements and protect streams, wetlands and other environmental features in York County's Codorus Creek watershed.
Ed Burghard's insight:

Smart use of shale energy tax dollars.

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The Definition of Smarketing [In Under 100 Words]

The Definition of Smarketing [In Under 100 Words] | Strengthening Brand America | Scoop.it
“The term "smarketing" refers to alignment between your sales and marketing teams created through frequent and direct communication between the two. The goal is to have measurable goals that each team agrees to hit so there's mutual accountability.”
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Brand USA says initial marketing efforts have paid off - Travel Weekly

Brand USA says initial marketing efforts have paid off - Travel Weekly | Strengthening Brand America | Scoop.it
“Travel Weekly Brand USA says initial marketing efforts have paid off Travel Weekly Based on research conducted by Oxford Economics, the report states that Brand USA has seen a 47:1 return on its investment in eight core international markets:...”
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A guide to what the hell is up with Silicon Valley right now

A guide to what the hell is up with Silicon Valley right now | Strengthening Brand America | Scoop.it
“Wired.com gathered together a list of opinion pieces which help to explain the changes that are happening in Silicon Valley and the technology industry. The five articles provide insight into the changes, and the conflicts, being discussed.”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Before bed check out today's #BrandAmerica News

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Securing Sochi: Nation branding & mega-events | Ellison Center for ...

Securing Sochi: Nation branding & mega-events | Ellison Center for ... | Strengthening Brand America | Scoop.it
“Nikolai Ostrapenko, author of “Nation Branding of Russia through the Sochi Olympic Games of 2014,” lamented that Russia is nation that can accomplish anything and “challenge the world from every possible perspective,” but ...”
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Why Marketing Is So Hard

Why Marketing Is So Hard | Strengthening Brand America | Scoop.it
“A version of this post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion here. Marketing is hard. But the problem is that too many people think it isn’t.”
Ed Burghard's insight:
Well worth a read.
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Read today's #BrandAmerica news before the Olympic ice dancing is done.

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The growing popularity of Strategic Doing: Some questions answered

The growing popularity of Strategic Doing: Some questions answered | Strengthening Brand America | Scoop.it
“As the popularity of Strategic Doing grows, we are encountering some questions that deserve answers. ———– Where has Strategic Doing worked?”
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Will Pueblo be the Amsterdam of Colorado? - Pueblo Chieftain

“Will Pueblo be the Amsterdam of Colorado? Pueblo Chieftain Rod Slyhoff, president of the Greater Pueblo Chamber of Commerce, said the national focus on Colorado as a legal marijuana haven is something beyond the control of Pueblo's image managers.”
Ed Burghard's insight:
Interesting place brand challenge.
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Time to read today's #BrandAmerica news

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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Before you call it a night, read today's #BrandAmerica news

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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Take a break from the Olympics and read today's #BrandAmerica news

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The class of 2014: The new mayors who are building the future of America’s cities | Economic Development.org

The class of 2014: The new mayors who are building the future of America’s cities | Economic Development.org | Strengthening Brand America | Scoop.it
“RT @ecdevdotorg: These US mayors are working to build a future for their cities: http://t.co/0RtopT605Y”;
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Council to make 'Get To Know Newton' official logo, brand of city - Newton Daily News

Council to make 'Get To Know Newton' official logo, brand of city - Newton Daily News | Strengthening Brand America | Scoop.it
“Council to make 'Get To Know Newton' official logo, brand of city Newton Daily News Over the past several months, city staff and community leaders have been working on the development of a community brand and marketing strategy.”
Ed Burghard's insight:
Not sure what Newton's brand promise is from this tagline. Remember, a tagline should communicate a community's brand promise.
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Branding Together: Community listens to five proposals for potential brands ... - Canon City Daily Record

Branding Together: Community listens to five proposals for potential brands ... - Canon City Daily Record | Strengthening Brand America | Scoop.it
“Branding Together: Community listens to five proposals for potential brands ...”
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Brand Finance Nation Brands Report: Asian Tigers Roar Once More ...

“Brand Finance, a leading brand valuation consultancy with their Asia Pacific Headquarters in Singapore and global headquarters in London, has released the 2013 edition of its Nation Brands report, which ranks countries by ...”
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