“'Cleveland Rocks' no longer rocks city marketing campaign: Mark Naymik The Plain Dealer (blog) Once that happens, the city can sell its strengths, from theater and music to the lakefront, and target specific groups including the business traveler...”
Ed Burghard's insight:
Don't confuse campaign and brand promise. The campaign should communicate your brand promise. Campaigns change over time.
“Last week, a new paper was released that suggested the Environmental Protection Agency (EPA) underestimates methane leakage rates in the broader economy. Last year the EPA downwardly revised its estimates of methane emissions from natural gas...”
#Are you familiar with the next generation of travelers? They are tech savvy. This almost goes without saying. Having grown up in a digital age, Millennials are now heavily tech-dependent. They consume information on a rapid and almost constant basis. In terms of travel, this means they book trips faster and, in turn, often share their own travel experiences in real time. They are good citizens. Nearly half of Millennials show more interest in destinations that offer volunteering opportunities. Moreover, compared with the people over 30 years old, Millennials are more willing to engage in sustainable practices and care more about environmental issues. They like to learn. Travel isn't just about fun with this generation. Millennials are attracted to authentic destinations where they have the opportunity to learn something new. They also prefer hands-on, interactive experiences. They are spontaneous. Many airlines and hotels have begun offering last-minute online travel deals targeted at digitally savvy Millennial travelers. A host of apps like Jetsetter and NextFlight have emerged to help travelers find a flight or a hotel on a whim. They rely on word-of-mouth recommendations. 8 out of 10 travelers say they are likely to trust the recommendations of a family member or friend via social media when it comes to travel. However, more and more recent studies tend to report that travelers trust reviews from peer reviews and strangers more than those from friends or colleagues.
Via Tourism Australia , Andrea Rossi, Roland Schegg
“The Burghard Group | Place Brand Masters. Enter your email for updates... About Strengthening Brand America ... Regional Business Talk Interview 2012 – Ed Burghard · Regional Business Talk Interview 2014 – Ed Burghard · Business ...”
“When I read the news Friday night of Volkswagen workers in Chattanooga rejecting the United Auto Workers, for some reason, I was reminded of Don McLean’s “American Pie,” an anthem to a changing America.”
Money from natural gas fracking in the state's Marcellus Shale formation has been earmarked to buy conservation easements and protect streams, wetlands and other environmental features in York County's Codorus Creek watershed.
“The term "smarketing" refers to alignment between your sales and marketing teams created through frequent and direct communication between the two. The goal is to have measurable goals that each team agrees to hit so there's mutual accountability.”
“Travel Weekly Brand USA says initial marketing efforts have paid off Travel Weekly Based on research conducted by Oxford Economics, the report states that Brand USA has seen a 47:1 return on its investment in eight core international markets:...”
“Wired.com gathered together a list of opinion pieces which help to explain the changes that are happening in Silicon Valley and the technology industry. The five articles provide insight into the changes, and the conflicts, being discussed.”
“Nikolai Ostrapenko, author of “Nation Branding of Russia through the Sochi Olympic Games of 2014,” lamented that Russia is nation that can accomplish anything and “challenge the world from every possible perspective,” but ...”
“A version of this post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion here. Marketing is hard. But the problem is that too many people think it isn’t.”
“Will Pueblo be the Amsterdam of Colorado? Pueblo Chieftain Rod Slyhoff, president of the Greater Pueblo Chamber of Commerce, said the national focus on Colorado as a legal marijuana haven is something beyond the control of Pueblo's image managers.”
“Council to make 'Get To Know Newton' official logo, brand of city Newton Daily News Over the past several months, city staff and community leaders have been working on the development of a community brand and marketing strategy.”
Ed Burghard's insight:
Not sure what Newton's brand promise is from this tagline. Remember, a tagline should communicate a community's brand promise.
“Brand Finance, a leading brand valuation consultancy with their Asia Pacific Headquarters in Singapore and global headquarters in London, has released the 2013 edition of its Nation Brands report, which ranks countries by ...”
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