Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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This zoo beat out St. Louis for best in U.S. - St. Louis Business Journal

This zoo beat out St. Louis for best in U.S. - St. Louis Business Journal | Strengthening Brand America | Scoop.it
“The Saint Louis Zoo snagged second in USA Today’s four-week-long readers’ choice award competition for the title of Best U.S. Zoo. (So Toledo, OH beat out #stl for #1 best zoo in the nation. As a brand new Ohioan, I guess I shouldn't complain.”
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Why America is losing its entrepreneurial edge

Why America is losing its entrepreneurial edge | Strengthening Brand America | Scoop.it
“In this recent Harvard Business Review blog post, Eric Garland argues that the United States’ entrepreneurial culture is faltering because of consolidation, which he suggests makes it more difficult for smaller companies to compete.”
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State Focus: Pennsylvania – Built To Advance

State Focus: Pennsylvania – Built To Advance | Strengthening Brand America | Scoop.it
“By Robert Tilton From the March/April 2014 issue Cambridge-Lee Industries, a world leader in the manufacturing and distribution of copper tube for water supply, air conditioning, refrigeration and other applications, has added a fourth plant in...”
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A Toronto-Edinburgh exchange on culture and economic development

A Toronto-Edinburgh exchange on culture and economic development | Strengthening Brand America | Scoop.it
“In February 2013, Millier Dickinson Blais collaborated with InclusionUS to organize a study visit from the City of Edinburgh to learn about Toronto’s approach to culture-led economic development.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Strategic Doers - #BrandAmerica News

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First-Hand Tourists' Experience Crucial to Nation Branding - AllAfrica.com

First-Hand Tourists' Experience Crucial to Nation Branding - AllAfrica.com | Strengthening Brand America | Scoop.it
“First-Hand Tourists' Experience Crucial to Nation Branding AllAfrica.com As the tourism industry grows, so does the competition between tourist destinations as they compete to attract visitors.”
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Driving US tourism More backers needed to reauthorize Brand USA - eTurboNews.com

Driving US tourism More backers needed to reauthorize Brand USA - eTurboNews.com | Strengthening Brand America | Scoop.it
“Driving US tourismSource: NTA LEXINGTON, Kentucky - With authorization for Brand USA set to expire, NTA is marshaling its members to generate Congressional support for reauthorization.”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Last chance to register for today's community branding course.

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A perfect match: Economic gardening & worker co-ops | Economic Development.org

A perfect match: Economic gardening & worker co-ops | Economic Development.org | Strengthening Brand America | Scoop.it
“If we are to make our regional communities hum, developing Goulburn (insert your town!) as centres for social and... http://t.co/erW0odcaLO”;
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8 Tips on Building Brand Awareness From Top UK Growth Hackers

8 Tips on Building Brand Awareness From Top UK Growth Hackers | Strengthening Brand America | Scoop.it
“Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms.”
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The winner takes it all: City brand rankings

The winner takes it all: City brand rankings | Strengthening Brand America | Scoop.it
“photo credit: Leo Reynolds via photopin cc Despite my academic research on the links between place branding and spatial planning, I’m also an attentive observer of everyday events.”
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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Strengthening Brand America | Scoop.it
“The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it.”
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7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]

7 Rules of Conversion-Friendly Content Marketing Design [SlideShare] | Strengthening Brand America | Scoop.it
“Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy.”
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Energy Independence - Strengthening Brand America

Energy Independence - Strengthening Brand America | Strengthening Brand America | Scoop.it
“There is an energy revolution taking place in America due to shale gas and renewables. It can serve to revive the American Dream and it's already doing so, but the challenge is overcoming a lack of appreciation for the industry driven by a ...”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Why content marketing fails - #BrandAmerica News

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Why Content Marketing Fails [SlideShare]

Why Content Marketing Fails [SlideShare] | Strengthening Brand America | Scoop.it
“The whole “if you build it, they will come” principle doesn't really apply to content marketing.”
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7 Ways to Optimize Your Conversion Forms to Get Better Leads

7 Ways to Optimize Your Conversion Forms to Get Better Leads | Strengthening Brand America | Scoop.it
“Without having conversion forms, it's going to be really hard to capture high-quality leads from your website.”
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Why Brand?

Why Brand? | Strengthening Brand America | Scoop.it
“Written By: Denise Lee Yohn We live in an age where nearly perfect, ubiquitous information allows buyers to accurately predict the experience and quality of products and services.”
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The uneven U.S. jobs recovery is even clearer when tracked per capita

The uneven U.S. jobs recovery is even clearer when tracked per capita | Strengthening Brand America | Scoop.it
“Richard Florida at CityLab (formerly The Atlantic Cities) digs into new labor market research from EMSI that looks at state-by-state per-capita job growth between 2010 and 2013.”
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Detroit Economic Development Gets $100M Boost From JP Morgan Chase

Detroit Economic Development Gets $100M Boost From JP Morgan Chase | Strengthening Brand America | Scoop.it
“JP Morgan Chase is expanding their commitment to Detroit with a new $100 million investment over the next five years to help speed up the economic recovery and community revitalization that is already underway.”
Ed Burghard's insight:
The Detroit Renaissance begins.
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Read today's #BrandAmerica News

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Why Should You Bother Sharing Content on Twitter?

Why Should You Bother Sharing Content on Twitter? | Strengthening Brand America | Scoop.it
“Are you shy on Twitter? Hesitant to tweet something "wrong"? Unsure what the point is, since a zillion other people are already tweeting? You're not alone.”
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How to Think More Strategically About Your Content Marketing

How to Think More Strategically About Your Content Marketing | Strengthening Brand America | Scoop.it
“The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo.”
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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
Ed Burghard's insight:

Enabling the American Dream - #BrandAmerica News

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A Start-to-Finish Guide to Ebooks [Wild West-Themed Infographic]

A Start-to-Finish Guide to Ebooks [Wild West-Themed Infographic] | Strengthening Brand America | Scoop.it
“Ebooks have become a popular part of inbound marketers' content strategies, but have you stopped to consider the impact they might be having on your business besides just lead gen?”
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