“The Business Attraction team met with site selectors from KPMG, Taurus Investment Holdings, Cresa and Transwestern, educating them on changes related to the adoption of Right to Work in Michigan and the state’s improved tax structure.”
“Got a boss who's asking you to balance a billion tasks? A budget that got slashed in half? A brand-new goal that got dumped on your plate? You need someone to help you. A confidant. Someone who's been through your situation before.”
“ (by Rob Wolfe) Warren Buffet: "Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.” I think Buffet’s quote is thought provoking and goes a long way in defining the importance of trust for a place or destination, BUT I also think part of its message is debatable. Take a few minutes to consider your own brand.”
Via Rob Wolfe
“In 2011, Austria's Federal Ministry of Economy, Family and Youth commissioned UK-based advisor Simon Anholt with the Competitive Identity Project/Nation Brand Austria to “strengthen the image of Austria abroad and ...”
"Once upon a time, tourists opting to visit Colombia were advised to do so at their own risk. Now the pleasure is all theirs. Rumour has it that Colombia had been trying to change its image since 1996. Marketing consultant David Lightle told the Wall Street Journal that a government official approached him that year about rebranding the country, to which he replied: “Don’t waste your money.” By the time Lightle agreed to take on the challenge of changing the country’s international image in 2004, Colombia had undergone a drastic transformation. President Alvaro Uribe was behind a slew of tough but effective reforms – extortion, murder and kidnapping rates are now way down, while foreign direct investment is on the up. His alliance with the US also helped."
Via Julien Dos Reis Pedro
“The Los Angeles Tourism and Convention Board announced that Los Angeles was named the world's most powerful City brand based on a research study conducted by Saffron Brand Consultants in conjunction with The ...”
“Hastings Unveils “Life Wide Open” as New City Brand Virtual-Strategy Magazine (press release) The Life Wide Open brand is the result of a comprehensive marketing campaign sponsored by the Adams County Convention & Visitors Bureau, City of Hastings,...”
“This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. For some, the most coveted job in the marketing org chart is the CMO position.”
“As the tourism industry grows, so does the competition between tourist destinations as they compete to attract visitors. The concept of Destination Branding offers countries a framework in which they can differentiate ...”
“Utica Shale development has contributed to an economic renaissance in eastern Ohio. With an influx of investment totaling over $18 billion attributed due to increased oil and gas development, unemployment rates continue to fall, while sales tax...”
Rooted in community-based participation, Placemaking is how we collectively shape our public realm to maximize shared value. Placemaking facilitates creative patterns of activities and connections (cultural, economic, social, ecological) that define a place and support its ongoing evolution. An effective Placemaking process capitalizes on a local community’s assets, inspiration, and potential.
Via Rob Wolfe
“Andy Levine is President/Chief Creative Officer of DCI. Since joining DCI in 1991, he has worked with a broad range of places from “A” (Alabama, Asheville, Australia) to “W” (Wales, Wichita Falls, Wyoming).”
“This post is an excerpt from the free guide, How to Optimize Your Marketing Channels: Tips & Tricks for Taking Your Marketing to the Next Level. If you want to learn more about optimizing your marketing, download the full guide here.”
“Lake Havasu City appeared like an oasis in the desert over 50 years ago. Since then, we've had plenty of time to develop a citywide identity. Now our new ad campaign is helping develop even more interest in our corner of ...”
“Thinkmap Visual Thesaurus: Candlepower - In mid-March the convention and visitors' bureau for Cleveland, Ohio, unveiled a new branding campaign for the city of about 400000. The campaign, developed after "years of ...”
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