Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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The Anatomy of an Effective Marketing Brain [Infographic]

The Anatomy of an Effective Marketing Brain [Infographic] | Strengthening Brand America | Scoop.it
“The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Q&A with Ed Morrison - #BrandAmerica News

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Business Attraction Features Detroit Advantages to Boston Site Selectors

Business Attraction Features Detroit Advantages to Boston Site Selectors | Strengthening Brand America | Scoop.it
“The Business Attraction team met with site selectors from KPMG, Taurus Investment Holdings, Cresa and Transwestern, educating them on changes related to the adoption of Right to Work in Michigan and the state’s improved tax structure.”
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Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Dear HubSpot: My Blog Isn't Generating Leads. Please Help? | Strengthening Brand America | Scoop.it
“Got a boss who's asking you to balance a billion tasks? A budget that got slashed in half? A brand-new goal that got dumped on your plate? You need someone to help you. A confidant. Someone who's been through your situation before.”
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What city topped the chart for helping small businesses succeed?

What city topped the chart for helping small businesses succeed? | Strengthening Brand America | Scoop.it
“Benjamin Kabin at Entrepreneur takes a look at a new report from the National League of Cities that highlights New York City as the top American city for supporting small businesses.”
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Leading Locations for 2014: U.S. metros ranked for economic and job growth

Leading Locations for 2014: U.S. metros ranked for economic and job growth | Strengthening Brand America | Scoop.it
“Area Development has released the 2014 edition of its annual Leading Locations ranking of American metropolitan areas based on economic and job growth.”
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Rescooped by Ed Burghard from Placemaking: Destination Branding | Marketing | Revitalization
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Trust & Places: Do People Really Notice?

Trust & Places: Do People Really Notice? | Strengthening Brand America | Scoop.it
“ (by Rob Wolfe) Warren Buffet: "Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.” I think Buffet’s quote is thought provoking and goes a long way in defining the importance of trust for a place or destination, BUT I also think part of its message is debatable. Take a few minutes to consider your own brand.”
Via Rob Wolfe
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Rob Wolfe's curator insight, April 4, 2014 8:37 AM

#placebranding #placemaking

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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Illinois tourism - #BrandAmerica News

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Branding through debate: what could Austria's competitive identity ...

Branding through debate: what could Austria's competitive identity ... | Strengthening Brand America | Scoop.it
“In 2011, Austria's Federal Ministry of Economy, Family and Youth commissioned UK-based advisor Simon Anholt with the Competitive Identity Project/Nation Brand Austria to “strengthen the image of Austria abroad and ...”
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Colombia’s tourism revival: how the country is reforming its image

Colombia’s tourism revival: how the country is reforming its image | Strengthening Brand America | Scoop.it
"Once upon a time, tourists opting to visit Colombia were advised to do so at their own risk. Now the pleasure is all theirs. Rumour has it that Colombia had been trying to change its image since 1996. Marketing consultant David Lightle told the Wall Street Journal that a government official approached him that year about rebranding the country, to which he replied: “Don’t waste your money.” By the time Lightle agreed to take on the challenge of changing the country’s international image in 2004, Colombia had undergone a drastic transformation. President Alvaro Uribe was behind a slew of tough but effective reforms – extortion, murder and kidnapping rates are now way down, while foreign direct investment is on the up. His alliance with the US also helped."
Via Julien Dos Reis Pedro
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LARExC » Los Angeles Named World's Most Powerful City Brand

“The Los Angeles Tourism and Convention Board announced that Los Angeles was named the world's most powerful City brand based on a research study conducted by Saffron Brand Consultants in conjunction with The ...”
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Hastings Unveils “Life Wide Open” as New City Brand - Virtual-Strategy Magazine (press release)

Hastings Unveils “Life Wide Open” as New City Brand - Virtual-Strategy Magazine (press release) | Strengthening Brand America | Scoop.it
“Hastings Unveils “Life Wide Open” as New City Brand Virtual-Strategy Magazine (press release) The Life Wide Open brand is the result of a comprehensive marketing campaign sponsored by the Adams County Convention & Visitors Bureau, City of Hastings,...”
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Want to Be a CMO? Learn These 3 Skills First

Want to Be a CMO? Learn These 3 Skills First | Strengthening Brand America | Scoop.it
“This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. For some, the most coveted job in the marketing org chart is the CMO position.”
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The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
“#placeBranding – The Story of Bejing, China Strengthening Brand America: http://t.co/50S0GEJ57B”;
Ed Burghard's insight:
City Marketing Case Study
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Another Anti-Fracking Talking Point Discredited

“A key talking point of the “ban fracking” activists has been rebuked by a report that recently appeared on Colorado Public Radio (CPR).”
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First-hand tourists' experience crucial to nation branding - Capital FM

First-hand tourists' experience crucial to nation branding - Capital FM | Strengthening Brand America | Scoop.it
“As the tourism industry grows, so does the competition between tourist destinations as they compete to attract visitors. The concept of Destination Branding offers countries a framework in which they can differentiate ...”
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What Travel Marketers Can Learn From New Orleans' Move to Digital Marketing

What Travel Marketers Can Learn From New Orleans' Move to Digital Marketing | Strengthening Brand America | Scoop.it
“ Last year New Orleans Tourism's board of directors got with the times and moved 50 percent of their marketing spend from traditional to digital outlets.”
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Toronto ranks as fourth best in the world for life and work

Toronto ranks as fourth best in the world for life and work | Strengthening Brand America | Scoop.it
“Toronto has ranked fourth in a the PwC Cities of Opportunity study, which ranks 30 cities around the world on how attractive they are as places to live and work.”
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Utica Shale Boosts Columbiana County’s Economic Future

“Utica Shale development has contributed to an economic renaissance in eastern Ohio. With an influx of investment totaling over $18 billion attributed due to increased oil and gas development, unemployment rates continue to fall, while sales tax...”
Ed Burghard's insight:
Great case study in the making.
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Rescooped by Ed Burghard from Placemaking: Destination Branding | Marketing | Revitalization
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"It takes a place to create a community, and a community to create a place."

"It takes a place to create a community, and a community to create a place." | Strengthening Brand America | Scoop.it
Rooted in community-based participation, Placemaking is how we collectively shape our public realm to maximize shared value. Placemaking facilitates creative patterns of activities and connections (cultural, economic, social, ecological) that define a place and support its ongoing evolution. An effective Placemaking process capitalizes on a local community’s assets, inspiration, and potential.
Via Rob Wolfe
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Rob Wolfe's curator insight, April 9, 2014 12:30 PM

#placebranding #placemaking

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Chief Executive Magazine Announces “Best & Worst States for ...

Chief Executive Magazine Announces “Best & Worst States for ... | Strengthening Brand America | Scoop.it
“Andy Levine is President/Chief Creative Officer of DCI. Since joining DCI in 1991, he has worked with a broad range of places from “A” (Alabama, Asheville, Australia) to “W” (Wales, Wichita Falls, Wyoming).”
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9 Quick Ways to Take Your Blog to the Next Level

9 Quick Ways to Take Your Blog to the Next Level | Strengthening Brand America | Scoop.it
“This post is an excerpt from the free guide, How to Optimize Your Marketing Channels: Tips & Tricks for Taking Your Marketing to the Next Level. If you want to learn more about optimizing your marketing, download the full guide here.”
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New City Brand Takes Off | Lake Havasu Blog

New City Brand Takes Off | Lake Havasu Blog | Strengthening Brand America | Scoop.it
“Lake Havasu City appeared like an oasis in the desert over 50 years ago. Since then, we've had plenty of time to develop a citywide identity. Now our new ad campaign is helping develop even more interest in our corner of ...”
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The Slogans That Never Sleep: How to Brand a City : Candlepower ...

The Slogans That Never Sleep: How to Brand a City : Candlepower ... | Strengthening Brand America | Scoop.it
“Thinkmap Visual Thesaurus: Candlepower - In mid-March the convention and visitors' bureau for Cleveland, Ohio, unveiled a new branding campaign for the city of about 400000. The campaign, developed after "years of ...”
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Des Plaines seeks new identity, brand - Chicago Tribune

Des Plaines seeks new identity, brand - Chicago Tribune | Strengthening Brand America | Scoop.it
“Des Plaines seeks new identity, brand Chicago Tribune A Nashville consulting firm has been tasked with developing a marketing and branding campaign for the City of Des Plaines.”
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