Strengthening Bra...
Follow
Find
14.4K views | +7 today
Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

Pure Michigan slogan needs rescuing, and fast

Pure Michigan slogan needs rescuing, and fast | Strengthening Brand America | Scoop.it
Travel Michigan officials must take the blame for not fighting tooth and nail to protect the slogan from the clutches of competing business interests at the Michigan Economic Development Corp. They must act quickly to protect it from further harm.
Ed Burghard's insight:

Remember, a brand is not a slogon or a logo.  It is a promise that sets an expectation of an experience.

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Our view: St. Cloud needs better branding

Our view: St. Cloud needs better branding | Strengthening Brand America | Scoop.it
Yes, the St. Cloud Economic Development Authority board is taking the right step in moving to improve the city's brand. (No more The Granite City? Times editorial calls for City of St. Cloud to update its brand.
Ed Burghard's insight:

A brand is not a logo or slogan.  It is a promise that sets an expectation of an experience.  This exercise from St. Cloud to crowd source a slogan is walking that city down a path to branding failure.

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Guide to Exploring America

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

American Experience | Watch Online | PBS Video

American Experience | Watch Online | PBS Video | Strengthening Brand America | Scoop.it
Watch American Experience videos on demand. Stream full episodes online.
Ed Burghard's insight:

Learn about the Brand America Promise and how it has been both formed and defended.

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Site Selection Consultant's Advice

Ed Burghard's insight:

Read about how to deliver even better service.

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America

Brand America, by Ed Burghard: Place Branding News From Around The World
Ed Burghard's insight:

Consider subscribing.

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

State brand will fix South Australia's reputation, says Premier Jay Weatherill

State brand will fix South Australia's reputation, says Premier Jay Weatherill | Strengthening Brand America | Scoop.it
SOUTH Australia's new brand will focus on restoring the state's reputation as innovative and creative - and will send a message that will be immediately understood.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Leadership Lessons From P&G

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America

Brand America | Strengthening Brand America | Scoop.it
Brand America, by Ed Burghard: Place Branding News From Around The World
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Is Manufacturing Key To Innovation?

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America Newspaper

Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Advertising - Features Tell and Benefits Sell

Advertising - Features Tell and Benefits Sell | Strengthening Brand America | Scoop.it
Ed Burghard's insight:

Hgoo persuasive is your advertising?

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America Newspaper

Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

7 Ways To Inspire Collaboration

7 Ways To Inspire Collaboration | Strengthening Brand America | Scoop.it
The Burghard Group | Strengthening Brand America: http://t.co/TIQ4VZRT
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Economic Development Incentives: the deep, and deeper, and deepest challenge. | Wise Economy

Economic Development Incentives: the deep, and deeper, and deepest challenge. | Wise Economy | Strengthening Brand America | Scoop.it
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Marketing Organizational Leadership Series, Ed Burghard –  Leadership toolset #3: Brand Advocacy

Marketing Organizational Leadership Series, Ed Burghard –  Leadership toolset #3: Brand Advocacy | Strengthening Brand America | Scoop.it
DocuStar’s digital printing and marketing blog.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Can The American Dream Be Bought?

Can The American Dream Be Bought? | Strengthening Brand America | Scoop.it

Given the choice of cash incentives or the opportunity to enable employees to achieve more of the American Dream, which would choice would business executives make?  - Survey Results

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The Art of Lead Development

The Art of Lead Development | Strengthening Brand America | Scoop.it
Ed Burghard's insight:

Understand how to value and manage your leads to set and achieve your goals.

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
The Burghard Group | Strengthening Brand America http://t.co/JyDrRKHk
Ed Burghard's insight:

Ways to strengthen collaboration

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Rebrand Your ‘Hood for Good

Rebrand Your ‘Hood for Good | Strengthening Brand America | Scoop.it
Rebrand Your ‘Hood for Good (RT @BrentToderian: Rebrand your 'Hood for Good: the power to transform, strengthen shared identity, spark positive change http://t.co/ho6MnHi1 @GOOD+@MikeLydon)...
Ed Burghard's insight:

Nice overview with several good tips

more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Michigan Governor uses Pure Michigan tourism brand to brag about screwing unions with Right to Work

Michigan Governor uses Pure Michigan tourism brand to brag about screwing unions with Right to Work | Strengthening Brand America | Scoop.it
Pure Audacity If you go to the Michigan Economic Development Corporation (MEDC) website right now, at the very top is the Pure Michigan Logo.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Plan to save Detroit unveiled: Vision for a smaller, stronger Motor City

Plan to save Detroit unveiled: Vision for a smaller, stronger Motor City | Strengthening Brand America | Scoop.it
Some of Detroit’s most vibrant areas would get an infusion of cash and other new services, such as transit and work force training, and other districts now mostly vacant and abandoned would be turned into farms, forests and other landscape uses...
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Building a country brand is harder than destroying it - B92 English

Building a country brand is harder than destroying it - B92 English | Strengthening Brand America | Scoop.it
more...
No comment yet.
Rescooped by Ed Burghard from Economic Development Innovation
Scoop.it!

Want To Build Development That The Community Will Welcome? Ask Them What They Want

Want To Build Development That The Community Will Welcome? Ask Them What They Want | Strengthening Brand America | Scoop.it
by Kaid Benfield, via NRDC’s Switchboard If you’re in the business of trying to make communities better, and supporting great, green revitalization that will strengthen central cities, you know only too well how change can frighten current...

Via Scott A Gibbs
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America Newspaper

Brand America, by Ed Burghard: Place Branding News From Around The World
more...
No comment yet.