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Entrepreneurial Spirit - Strengthening Brand America

Entrepreneurial Spirit - Strengthening Brand America | Strengthening Brand America | Scoop.it
“The power of the American Dream Composite Index research is found in understanding the 5 sub-indexes and 35 dimensions that comprise the ADCI. The American Dream Entrepreneurial Spirit dimension measures the level of resident ...”
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Strengthening Brand America
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Building a Sustainable Labor Pipeline

Building a Sustainable Labor Pipeline | Strengthening Brand America | Scoop.it
“More companies are thinking through the long-term goals of training a sustainable supply of labor, and maintaining a productive workforce as manufacturing technology continues to evolve.”
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11th Annual Consultants Survey: Consultants’ Exhibit Confidence and Increasing Project Activity

11th Annual Consultants Survey: Consultants’ Exhibit Confidence and Increasing Project Activity | Strengthening Brand America | Scoop.it
“The majority of those responding to the Consultants Survey feel the economy is already on a continuous growth track, which is reflected in the new facility and expansion plans of their clients.”
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Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects

Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects | Strengthening Brand America | Scoop.it
“Despite its Rustbelt reputation, the Midwest will garner the largest share of the respondents’ new domestic facilities.”
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Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE:

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE: | Strengthening Brand America | Scoop.it
“Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.”
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How to re-position your brand by transforming the perception of your competitor’s strength into a weakness

How to re-position your brand by transforming the perception of your competitor’s strength into a weakness | Strengthening Brand America | Scoop.it
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
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Replacing strategic planning with agile strategy

Replacing strategic planning with agile strategy | Strengthening Brand America | Scoop.it
“In a world that is becoming more complex, turbulent and less stable, our traditional approach to strategy – – strategic planning – – becomes increasingly less reliable and effective.”
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Highlights of the 2015 Annual Energy Outlook

Highlights of the 2015 Annual Energy Outlook | Strengthening Brand America | Scoop.it
“Last week the U.S. Energy Information Administration (EIA) released its Annual Energy Outlook 2015 (AEO2015). The report presents updated projections for U.S.”
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U.S. doesn't own American Dream anymore

U.S. doesn't own American Dream anymore | Strengthening Brand America | Scoop.it
“The American Dream is now easier to attain for people who live outside of America than those who live in it.”
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Brand Transparency vs Brand Authenticity

Brand Transparency vs Brand Authenticity | Strengthening Brand America | Scoop.it
“Last week, brand leaders from many industries gathered for The Blake Project’s annual Un-Conference at the Versace Mansion in Miami Beach.”
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Interview: New Cities Foundation

Interview: New Cities Foundation | Strengthening Brand America | Scoop.it
“photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems?”
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What Can Times Square Teach Us About Destination Development?

“Over the past forty years I have visited the Times Square District many, many times.”
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What Was the Most Common Place Branding Advice in 2014?

“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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Front Line: High-Speed Rail Spurs Economic Development

Front Line: High-Speed Rail Spurs Economic Development | Strengthening Brand America | Scoop.it
“Economic benefits include construction and operations jobs and manufacturing and supply chain opportunities. More than 25 rail manufacturing companies and suppliers have committed to expanding their U.S.”
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Infrastructure Investment: The Bridge to Economic Growth

Infrastructure Investment: The Bridge to Economic Growth | Strengthening Brand America | Scoop.it
“Although conditions vary, much of the nation’s infrastructure is in dire need of repair and/or replacement, affecting business in general and some companies — as well as their location decisions — in particular.”
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29th Annual Survey of Corporate Executives: A Realignment of Location Priorities

29th Annual Survey of Corporate Executives: A Realignment of Location Priorities | Strengthening Brand America | Scoop.it
“The location and expansion plans of our Corporate Survey respondents are not as robust as we had hoped, and their site selection priorities have been realigned, with facilities costs supplanting labor considerations.”
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Seeking the Right Balance

Seeking the Right Balance | Strengthening Brand America | Scoop.it
“I take no glee in the suffering of others. Indeed, the older I get, the more compassion I have for those who find themselves in difficult circumstances. Yep, I’m a real softie.”
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10 ways how to make your brand more loved

10 ways how to make your brand more loved | Strengthening Brand America | Scoop.it
“Where is your brand on the Brand Love Curve? In the consumer’s mind, brands sit on the Brand Love Curve, with brands going from Indifferent to Like It to Love It and finally becoming a Beloved Brand.”
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The still-fragile state of the American dream - Minneapolis Star Tribune

The still-fragile state of the American dream - Minneapolis Star Tribune | Strengthening Brand America | Scoop.it
“Amid shifts in our pessimism, we do still cling to this ideal.”
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How Millennials Are Redefining the American Dream - Huffington Post

How Millennials Are Redefining the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“With the housing crash and crippling student debt, millennials around the world are redefining The American Dream.”
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The millennial’s new ‘American Dream’

The millennial’s new ‘American Dream’ | Strengthening Brand America | Scoop.it
“Fortune’s Leigh Gallagher and Redfkin CEO Glen Kelman discuss how the real estate company is trying to attract younger consumers.”
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Doyle McManus: Is the American dream really dying? - Knoxville News Sentinel

Doyle McManus: Is the American dream really dying? - Knoxville News Sentinel | Strengthening Brand America | Scoop.it
“We don't just share the American dream; we share a tradition of worrying that the dream is slipping away.”
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The Higher ED Blog: Building a framework for best practices in regional workforce development systems

The Higher ED Blog: Building a framework for best practices in regional workforce development systems | Strengthening Brand America | Scoop.it
“Workforce development has arguably been an underutilized lens for regional economic development research and strategy.”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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How Can Downtowns and Main Streets Reinvent Themselves in the Digital Age?

“Many downtowns and Main Streets across the USA and Canada are grappling with how to remain relevant and thrive in the digital age.”
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Branding a New Region: The Tillamook Coast, Oregon

“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
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