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The Many Languages of America - Strengthening Brand America

The Many Languages of America - Strengthening Brand America | Strengthening Brand America | Scoop.it
“According to Xavier University research, valuing diversity is one of the dimensions of the American Dream. People want to feel like their opinion matters and have confidence there is a way for them to express their opinion so it can be heard ...”
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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The Detroit Project: How the Motor City Can Recover

The Detroit Project: How the Motor City Can Recover | Strengthening Brand America | Scoop.it
“Is Detroit doomed to fail or on the brink of rebirth? One filmmaker is on a mission to find out.”
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Obama Signs Gus Bilirakis' Brand USA Authorization Into Law | Sunshine State News

Obama Signs Gus Bilirakis' Brand USA Authorization Into Law | Sunshine State News | Strengthening Brand America | Scoop.it
“Barack Obama signs Gus Bilirakis' Brand USA extension into law”
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Brand Canada™ | University Affairs

Brand Canada™ | University Affairs | Strengthening Brand America | Scoop.it
“As many of you will have heard by now (since I’m slow to comment on these things), recently the Canadian government released another strategy piece regarding ongoing efforts to recruit international students to Canada.”
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Hotel industry praises congressional passage of Brand USA - Travel Daily News International

Hotel industry praises congressional passage of Brand USA - Travel Daily News International | Strengthening Brand America | Scoop.it
“Congress agrees to reauthorize critical program for hotel success and job growth.”
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Wealth gap between middle class and rich widest ever

Wealth gap between middle class and rich widest ever | Strengthening Brand America | Scoop.it
“2014 has marked the widest wealth gap ever between the middle and rich classes. Not only has the middle class’ income stagnated, but their wealth has done so as well.”
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The Advertising Research Foundation – US Remains Most Valuable Nation Brand

“Report on the world’s 100 leading ‘nation brands’ reveals US as world’s most valuable nation brand http://t.co/kzEMprwcKD #5cups #mrx”
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What Exactly Is the American Dream? - Independent Women's Forum (blog)

What Exactly Is the American Dream? - Independent Women's Forum (blog) | Strengthening Brand America | Scoop.it
“A new AEI e-book has the answer.”
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Searching for the American Dream - Huffington Post

Searching for the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“It is very likely that generations coming of age today will abandon -- out of choice or necessity -- the Dream of consumption and replace it with their own definition. The Dream is evolving, not dying....”
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Columbus Named a Top 10 American Dream City - The Burghard ...

Columbus Named a Top 10 American Dream City - The Burghard ... | Strengthening Brand America | Scoop.it
“The Burghard Group | Place Brand Masters. Enter your email for updates... About Strengthening Brand America Insight from Experts Resource Center Place BrandAID Sponsors · Columbus Named a Top 10 American Dream City · get email updates.”
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How to Use Social Media Channels to Build Your Newsletter

How to Use Social Media Channels to Build Your Newsletter | Strengthening Brand America | Scoop.it
“Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list.”
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Brand USA Reauthorized: A Triumph for America's Economy - TravelPulse

Brand USA Reauthorized: A Triumph for America's Economy - TravelPulse | Strengthening Brand America | Scoop.it
“Travel leaders applaud bipartisan effort to extend travel promotion program in omnibus bill.”
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Brand USA Selects Ogilvy Public Relations as Agency of Record - CNNMoney

“Brand USA Selects Ogilvy Public Relations as Agency of Record CNNMoney NEW YORK, Dec.”
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Five of the Best Placemaking Initiatives in the US

Five of the Best Placemaking Initiatives in the US | Strengthening Brand America | Scoop.it
Creating unique public spaces in cities can encourage citizen participation and transform placemaking values in that community. Here's five excellent placemaking projects in the USA.
Via Jules Rochielle, Rob Wolfe
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Rob Wolfe's curator insight, October 29, 10:55 AM

#placemaking #placebranding #tourism

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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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America Is No Longer the Land of the Free - Fai...

America Is No Longer the Land of the Free - Fai... | Strengthening Brand America | Scoop.it
““Distraction, fixation with standardized tests and ballooning debt put students on the road to intellectual serfdom.””
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Social Media Branding: How to Brand Yourself?

Social Media Branding: How to Brand Yourself? | Strengthening Brand America | Scoop.it
“Social Media Branding: How to Brand Yourself?:Social media branding experts vehemently suggest that you should brand yourself. But even if you are”
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Meet America's Chief Marketing Officer - Forbes

Meet America's Chief Marketing Officer - Forbes | Strengthening Brand America | Scoop.it
“You might be surprised to find an India-born engineer heading up a federal government initiative designed to attract foreign investment.”
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In gentrifying New York, can affordable housing for artists change a neighbourhood?

In gentrifying New York, can affordable housing for artists change a neighbourhood? | Strengthening Brand America | Scoop.it
“There are fewer major cities in the world where the rents may skyrocket in price as much as New York City.”
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The myriad benefits of diversity in the workplace

The myriad benefits of diversity in the workplace | Strengthening Brand America | Scoop.it
“The world is the smallest it has ever been in this age of technology. We literally have the ability to talk to just about any one in real time around the world via computers, smartphones, tablets, and other mobile technology.”
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Millennials' version of the American Dream - Chicago Tribune

Millennials' version of the American Dream - Chicago Tribune | Strengthening Brand America | Scoop.it
“The fingernail chewers in the housing industry are keeping an anxious eye on Generation Y.”
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Utilizing The American Dream Composite Index To Identify Regional Level Performance Gaps

Utilizing The American Dream Composite Index To Identify Regional Level Performance Gaps | Strengthening Brand America | Scoop.it
““Today, the ADCI is available on a national and multi-state regional basis. Looking forward, the Xavier University Team is looking at ways to collect sufficient data to generate ADCI scores at the state and major MSA level.””
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Time To Change The Dialogue

““The Xavier University Team publishes a monthly report highlighting key findings from the ADCI survey. In their August report, the national economic index score improved; the well-being score declined; the societal index ...””
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