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Brand America - Today's News | American Dream

Brand America - Today's News | American Dream | Strengthening Brand America | Scoop.it
“Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World (Brand America - Today's News | @scoopit http://t.co/MZPPr5oyfj)...”
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Decision-Makers, Drivers, and Inner Workings of the Location Selection Process

Decision-Makers, Drivers, and Inner Workings of the Location Selection Process | Strengthening Brand America | Scoop.it
“Those charged with making the location decision look to satisfy the company’s long-term goals, while achieving a return on the investment and minimizing risk.”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
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FACT SHEET: Increasing Investment in US Roads, Ports and Drinking Water ... - Whitehouse.gov (press release)

FACT SHEET: Increasing Investment in US Roads, Ports and Drinking Water ... - Whitehouse.gov (press release) | Strengthening Brand America | Scoop.it
“Building a 21st-century infrastructure is a critical component of the Administration’s efforts to accelerate economic growth, expand opportunity, create jobs and improve the competitiveness of the American economy.”
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When Branding Projects Require Rebranding

When Branding Projects Require Rebranding | Strengthening Brand America | Scoop.it
“Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere.”
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VIDEO: The U.S. Shale Revolution: An Economic and Environmental Game Changer

“The shale revolution has reached new and extraordinary heights, increasing prosperity, driving down greenhouse gas emissions, and strengthening American energy security.”
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Finding Eureka: The Inspiration Behind America's Best Travel Campaigns

Finding Eureka: The Inspiration Behind America's Best Travel Campaigns | Strengthening Brand America | Scoop.it
“When you think of the best advertising in travel marketing, three campaigns likely spring to mind: “I Love New York,” “Pure Michigan” and Las Vegas’ “What Happens Here, Stays Here.” I recently had the chance to interview key architects in the...”
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Obama's New State Of The Union Tax Hike On Middle Class 529 College Savers

Obama's New State Of The Union Tax Hike On Middle Class 529 College Savers | Strengthening Brand America | Scoop.it
“The Obama plan aims to turn back the clock by once again taxing earnings growth in 529 plans as ordinary income.”
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Why are Milliennials flocking to Des Moines, Iowa?

Why are Milliennials flocking to Des Moines, Iowa? | Strengthening Brand America | Scoop.it
“The folks at Global Site Plans – The Grid take a look at what is making Des Moines, Iowa, a magnet for millennials in this recent Sustainable Cities Collective post.”
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Packing a Punch: U.S. Manufacturing Still a Major Driver of Economic Growth

Packing a Punch: U.S. Manufacturing Still a Major Driver of Economic Growth | Strengthening Brand America | Scoop.it
“Its numbers may seem modest compared to other industries, but manufacturing is still a top driver of the U.S.”
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See what your city will be like in 15 years

See what your city will be like in 15 years | Strengthening Brand America | Scoop.it
“With minority populations set to surpass an aging, white majority by 2042 and new births, migration, and immigration will change the populations of many cities, towns and suburbs.”
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'Good governance can spur nation's brand-value ' - The Island.lk (subscription)

'Good governance can spur nation's brand-value ' - The Island.lk (subscription) | Strengthening Brand America | Scoop.it
“'Good governance can spur nation's brand-value ' The Island.lk (subscription) In the Brand Finance Nations Brand report published in December 2014, it was concluded that whilst Sri Lanka has made major strides in going up the rankings, that good...”
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Brand USA MegaFam tour to take in 22 states - Travel Weekly UK

“Brand USA has confirmed a MegaFam tour for international travel agents, taking in 22 states.”
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Our 10 top economic development blog posts of 2014

Our 10 top economic development blog posts of 2014 | Strengthening Brand America | Scoop.it
“As we come to the end of 2014, it's interesting to take a look back and see what has resonated most among the many economic development professionals who follow us. Here is a look at the 10 most popular economic development blog posts of the year.”
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Digital Battlefields of the Future

Digital Battlefields of the Future | Strengthening Brand America | Scoop.it
“A couple of months ago, my credit union sent me a new credit card in the mail because I had made a transaction at Home Depot. Apparently my personal information had been compromised. Home Depot had been hacked. Hence the new card.”
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New branding for Topeka: The Capital City of Fun - Kansas First News

New branding for Topeka: The Capital City of Fun - Kansas First News | Strengthening Brand America | Scoop.it
“New branding is expected to roll out later this year.”
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Making brand leaders better at running the brand financials

Making brand leaders better at running the brand financials | Strengthening Brand America | Scoop.it
“Great Brand Leaders, not only drive demand, they drive profitable demand. A lot of marketers enter in marketing as a career because they weren’t into the numbers part of business.”
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Is it time to retire 'Historic Triangle' as area's brand? - Virginia Gazette

Is it time to retire 'Historic Triangle' as area's brand? - Virginia Gazette | Strengthening Brand America | Scoop.it
“Coming up with a common name to define the region has always been a little bit controversial.”
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Here Are The Most Expensive Countries In The World To Live In

Here Are The Most Expensive Countries In The World To Live In | Strengthening Brand America | Scoop.it
“You might think life here in America is expensive. But it turns out that when compared to the rest of the world, the U.S. doesn't even make the list of the 20 most expensive countries to live in.”
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The American dream is achievable - News-Press N...

The American dream is achievable - News-Press N... | Strengthening Brand America | Scoop.it
““If I had a friend or life coach who told me that no matter what I did in life, others would view me as inhuman, discriminate against me at every turn, and never respect me, I would drop that person and find someone helpful.”...”
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Struggle City: Most U.S. cities haven’t recovered yet

Struggle City: Most U.S. cities haven’t recovered yet | Strengthening Brand America | Scoop.it
“The new MetroMonitor report from the Brookings Institution reveals that 60 percent of American cities have not recovered to their pre-recession levels, with those whose economies relied heavily on manufacturing and industry struggling more than...”
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Obama Administration Announces New Steps to Spur Private Investment in ... - The National Law Review

Obama Administration Announces New Steps to Spur Private Investment in ... - The National Law Review | Strengthening Brand America | Scoop.it
“Last July, President Obama introduced the “Build America Investment Initiative,” an initiative designed to facilitate the use of innovative financing and private capital to help state and”
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World’s top cities: Zurich. Paris. Hartford?

World’s top cities: Zurich. Paris. Hartford? | Strengthening Brand America | Scoop.it
“As the insurance capital of the world, Hartford has more economic activity person than major cities such as Geneva and Paris. Only Zurich, Oslo, and San Jose were ranked higher than Hartford on a new Brookings Institution report.”
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American Dream |

American Dream | | Strengthening Brand America | Scoop.it
“The American Dream of owning a home is still alive. People still want a place of their own; where they can raise their family; share with their friends; feel safe and secure. Homeownership creates emotional and financial benefits.”
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Do Other Countries Have Their Own “Dreams”? - Parade

Do Other Countries Have Their Own “Dreams”? - Parade | Strengthening Brand America | Scoop.it
“J.B. in Shelby Township, Michigan, writes: We’ve all heard the expression, “living the American dream.” Do other countries have like expressions, such as “living the Canadian dream” or “living the French dream”?”
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Is the American Dream coming back? - WKRC TV Cincinnati

Is the American Dream coming back? - WKRC TV Cincinnati | Strengthening Brand America | Scoop.it
“NEW YORK Kristina HooperCNNMoney -- Since the Great Recession began, the American Dream has been a d”
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