Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems? Or will smaller cities get left behind in the wake of mega-cities?”
“During this week’s Cato Institute Capitol Hill briefing on sustaining the American energy renaissance, Petroleum Geologist Ned Mamula provided insight into how recent advances in fracking and drilling technology have driven the steady increase in...”
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
“Roughly a quarter of the more than 26 million people working part-time in the United States want a full-time job but can’t find one, a reality that has left those workers struggling to pay their bills, according to a new study.”
“A good strategy focuses your limited resources (money, time, people, partners) against an array of unlimited choices (target market, brand message, strategic options, activities) so that you drive the highest return on investment (ROI) and effort...”
“Pundits and politicians often make comments about the concepts that define America, such as freedom or democracy, but maybe more attention should be given to who built our country: skilled trades workers.”
“The American Dream is defined as a set of ideals focused on freedom, and it includes the opportunity to become prosperous and successful thanks to hard work. America is still known all over the world as the land of opportunity.”
“When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it?”
“It’s always fascinating to compare how you see your place in the market with how others see you. If you’re in a very small market like New Zealand and you look out, you see the whole world before you.”
“Charlotte leaders touring Nashville – known widely for its country music industry – said Charlotte could benefit from branding itself around something specific, as Nashville does with its “Music City” brand.”
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