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All Good Things in Moderation

All Good Things in Moderation | Strengthening Brand America | Scoop.it
“During the more than three years that I have been writing this blog, I have not expounded on the subject of financial incentives being given to companies that will invest capital and jobs in a given place.”
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Site Selection expert talks before economic forum - Sandusky Register

Site Selection expert talks before economic forum - Sandusky Register | Strengthening Brand America | Scoop.it
“Stresses regional cooperation and good quality life”
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State marketing campaign must focus on 'NJ Brand' - Cherry Hill Courier Post

“Cherry Hill Courier Post State marketing campaign must focus on 'NJ Brand' Cherry Hill Courier Post It isn't new news that New Jersey ranked low (last, in fact) on a recent poll reflecting American's negative opinion of the state.”
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Border Without Walls

Border Without Walls | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Economic development cooperation on the U.S.-Mexico border is getting stronger. Border Without Walls appeared first on Business Facilities (BF) Magazine.”
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Does the American Dream Still Exist?

Does the American Dream Still Exist? | Strengthening Brand America | Scoop.it
“As 2016 draws near, most Americans report being satisfied with their own lives, but not with the direction of the country.”
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7 Habits of Highly Effective Economic Developers

7 Habits of Highly Effective Economic Developers | Strengthening Brand America | Scoop.it
““Most of us spend too much time on what is urgent and not enough time on what is important.” -Stephen R. Covey With apologies to the late inspirational writer Stephen R.”
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Interview: New Cities Foundation

Interview: New Cities Foundation | Strengthening Brand America | Scoop.it
“photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems?”
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5 Reasons to use infographics for economic development

5 Reasons to use infographics for economic development | Strengthening Brand America | Scoop.it
“The outstanding growth of interest in infographics has been one of the dominant stories in marketing since 2010, whether you are talking economic development or equipment financing.”
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Leading Locations for 2015: Creating a Track Record of Economic Success, Denver-Aurora-Broomfield Ranks First

Leading Locations for 2015: Creating a Track Record of Economic Success, Denver-Aurora-Broomfield Ranks First | Strengthening Brand America | Scoop.it
“Area Development analyzed economic and workforce data for 373 MSAs to determine which U.S. cities are creating jobs and nurturing sustainable economic development.”
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Fracking and Methane: What You Need to Know

“The Environmental Protection Agency (EPA) just rolled out new regulations on methane emissions for oil and gas development. These rules come even as the industry has slashed emissions in recent years (while natural gas production has skyrocketed)...”
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JLL: Do Incentives Matter in Attracting FDI?

“JLL has released a new white paper, “The Importance of Business & Economic Incentives in Attracting Foreign Direct Investment.” Do incentives really matter in the attraction of foreign direct investment?”
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How to Find and Target High-Value Keywords for Your Business

How to Find and Target High-Value Keywords for Your Business | Strengthening Brand America | Scoop.it
“Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels...”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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What To Expect From A Rebrand

What To Expect From A Rebrand | Strengthening Brand America | Scoop.it
“Every company that rebrands does so with high hopes. Their expectation is of course that this will mark a new chapter in the life of the business. Given how much is being invested, that seems more than a reasonable goal on their part.”
Ed Burghard's insight:
If you don't change your brand promise it isn't rebranding.
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Brand Management is under attack and I’m getting tired of it

Brand Management is under attack and I’m getting tired of it | Strengthening Brand America | Scoop.it
“I always wanted to work in Brand Management. I was lucky to have a great career. On my application for business school over 20 years ago, I outlined my dreams for a career in Brand Management.”
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When To Add Or Eliminate In Brand Portfolios

When To Add Or Eliminate In Brand Portfolios | Strengthening Brand America | Scoop.it
“Branding Strategy Insider readers know, we regularly answer questions from marketers. Today we hear from Sylvia, a VP of Brand Strategy in New York, New York who writes… “We have multiple brands (12) across the organization with varying identities.”
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Brand USA/Discover America In Flight Video HD

“Tick the box on your favourite US destinations and experiences. A Thomas Cook Airlines UK in-flight video.”
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Utica Shale Production Continues to Break Records

“The Ohio Department of Natural Resources (ODNR) has released production results for Ohio’s horizontal shale wells for the second quarter of 2015, and the numbers are outstanding.”
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Infographics and economic development: What ED pros need to know

Infographics and economic development: What ED pros need to know | Strengthening Brand America | Scoop.it
“Infographics are shaking up the field of economic development.”
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Seeking the Right Balance

Seeking the Right Balance | Strengthening Brand America | Scoop.it
“I take no glee in the suffering of others. Indeed, the older I get, the more compassion I have for those who find themselves in difficult circumstances. Yep, I’m a real softie.”
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U.S. Infrastructure Funding Needs More Than a Quick Fix

U.S. Infrastructure Funding Needs More Than a Quick Fix | Strengthening Brand America | Scoop.it
“Public investment in infrastructure sits at its lowest level since records have been kept because of underfunding across all levels of government.”
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Announcing City Nation Place Awards!

Announcing City Nation Place Awards! | Strengthening Brand America | Scoop.it
“New Awards to Benchmark Place Branding Presenting an exciting new set of place branding awards from City Nation Place. Get your entries in now!”
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How NY economic developers can position their regions to win big in the Upstate Revitalization Initiative

How NY economic developers can position their regions to win big in the Upstate Revitalization Initiative | Strengthening Brand America | Scoop.it
“It's no secret in New York State that Governor Cuomo has created the Upstate Revitalization Initiative (URI). The New York Upstate Revitalization Initiative is part of an overall program aimed at systematically revitalizing the economy of Upstate...”
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Why rebranding Arizona is serious business - Phoenix Business Journal (blog)

Why rebranding Arizona is serious business - Phoenix Business Journal (blog) | Strengthening Brand America | Scoop.it
“Time will tell whether the state's marketing effort to rebrand itself helps break perceptions of Arizona in and out of the state. It's an effort that's a gubernatorial priority. There may be more than slogans in the program.”
Ed Burghard's insight:
Without a clear understanding of how AZ better enables residents to achieve their American Dream, this exercise is doomed. You can't put lipstick on a pig.
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5 Reasons No One is Clicking on Your Banner Ads

5 Reasons No One is Clicking on Your Banner Ads | Strengthening Brand America | Scoop.it
“If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their reading activities.”
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Our Ten Top Place Branding Posts of 2014

Our Ten Top Place Branding Posts of 2014 | Strengthening Brand America | Scoop.it
“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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