Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“It's no secret in New York State that Governor Cuomo has created the Upstate Revitalization Initiative (URI). The New York Upstate Revitalization Initiative is part of an overall program aimed at systematically revitalizing the economy of Upstate...”
“Time will tell whether the state's marketing effort to rebrand itself helps break perceptions of Arizona in and out of the state. It's an effort that's a gubernatorial priority. There may be more than slogans in the program.”
Ed Burghard's insight:
Without a clear understanding of how AZ better enables residents to achieve their American Dream, this exercise is doomed. You can't put lipstick on a pig.
“If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their reading activities.”
“The lessons that disadvantaged groups can learn from Indian immigrants are to help each other and "pay it forward." America shows the world that providing all people with equal opportunity makes a bigger economic pie; that diversity fuels...”
“photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems?”
“The Environmental Protection Agency (EPA) just rolled out new regulations on methane emissions for oil and gas development. These rules come even as the industry has slashed emissions in recent years (while natural gas production has skyrocketed)...”
“JLL has released a new white paper, “The Importance of Business & Economic Incentives in Attracting Foreign Direct Investment.” Do incentives really matter in the attraction of foreign direct investment?”
“Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels...”
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
“Branding cities of all sizes can at once bring great opportunities and also real challenges. Get it right and there can be great synergy, focus and prosperity. Hit the wrong notes and there can be lost momentum and wasted funds.”
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