Strengthening Bra...
Follow
Find
16.3K views | +1 today
 
Scooped by Ed Burghard
onto Strengthening Brand America
Scoop.it!

Corporate Executive Survey Commentary: Labor Costs No Longer Paramount - Area Development

Corporate Executive Survey Commentary: Labor Costs No Longer Paramount - Area Development | Strengthening Brand America | Scoop.it
The cost of labor can sometimes be replaced by increased automation, but employees with a higher skill level are still needed.
Ed Burghard's insight:

It is all about access to top talent.

more...
No comment yet.

From around the web

Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
more...
Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
Scooped by Ed Burghard
Scoop.it!

Agenda: Scotland the Brand: People not privilege at the heart of public policy - Herald Scotland

Agenda: Scotland the Brand: People not privilege at the heart of public policy - Herald Scotland | Strengthening Brand America | Scoop.it
“The post-election landscape has generated much debate about Scotland's identity as a nation in terms of its wider position within the UK and Europe, with the SNP's seminal advance central to the direction and character of the dialogue.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Firm behind new state logo stands by design - WRCB-TV

Firm behind new state logo stands by design - WRCB-TV | Strengthening Brand America | Scoop.it
“A new logo for state government continues to be the talk of Tennessee.”
Ed Burghard's insight:
This logo does not communicate a benefit.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The American dream? Now, it's just about holding on - Minneapolis Star Tribune

The American dream? Now, it's just about holding on - Minneapolis Star Tribune | Strengthening Brand America | Scoop.it
“Among the casualties of the Great Recession is the faith many Americans once had in a concept called the American dream.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Love is not enough: The most beloved brands have a fundamentally sound product and an emotionally connected brand.

“As someone who talks about Brand Love every day all over the world, I want to make sure that brand leaders out there balance the emotion and the rational in their brand. As I like to say: Everyone wants to hear the words “I LOVE YOU”, they don’t want...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand America Newspaper - The Burghard Group | ...

Brand America Newspaper - The Burghard Group | ... | Strengthening Brand America | Scoop.it
““Brand America Newspaper, by Ed Burghard: Latest News On Community Branding. Ed Burghard's insight: Is the American Dream Real? – #BrandAmerica News.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Firm behind new state logo stands by design - WMC Action News 5

Firm behind new state logo stands by design - WMC Action News 5 | Strengthening Brand America | Scoop.it
“A new logo for state government continues to be the talk of Tennessee.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How to write amazing Consumer Insights that will create a bond with your consumer

How to write amazing Consumer Insights that will create a bond with your consumer | Strengthening Brand America | Scoop.it
“A client asked me to review their advertising creative brief and I was shocked by a few things: the brief was 8 pages long, while there were many features there were no benefits and while there were facts about the product, there were no consumer...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The American Dream: How it Relates to Students Today - KQED (blog)

The American Dream: How it Relates to Students Today - KQED (blog) | Strengthening Brand America | Scoop.it
“The American Dream: having a well-paying job, a house with a fence, marriage, children, and maybe a dog. For many millenials, their goals don't exactly line up with the good ol' American Dream.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Infographics and economic development: What ED pros need to know

Infographics and economic development: What ED pros need to know | Strengthening Brand America | Scoop.it
“Infographics are shaking up the field of economic development.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How to attract people to your city (and it’s not just about jobs) | EconomicDevelopment.org

How to attract people to your city (and it’s not just about jobs) | EconomicDevelopment.org | Strengthening Brand America | Scoop.it
“Labour attraction and retention is a key element of economic success. It can best be accomplished by advertising a city's strengths and developing its”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

SelectUSA Investment Summit pays dividends for Oakland - Hometownlife.com

SelectUSA Investment Summit pays dividends for Oakland - Hometownlife.com | Strengthening Brand America | Scoop.it
“SelectUSA Investment Summit pays dividends for Oakland County”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

State Focus: Destined For Success In Arkansas

State Focus: Destined For Success In Arkansas | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine The Natural State boasts an educated workforce enriched by long-term training and a strategic location that offers cost-efficient access to tens of millions of U.S. consumers.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

7 Habits of Highly Effective Economic Developers

7 Habits of Highly Effective Economic Developers | Strengthening Brand America | Scoop.it
““Most of us spend too much time on what is urgent and not enough time on what is important.” -Stephen R. Covey With apologies to the late inspirational writer Stephen R.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Liz Hayden Interview – DCI 40 Under 40 Winner

Liz Hayden Interview – DCI 40 Under 40 Winner | Strengthening Brand America | Scoop.it
“Liz Hayden is a Business Development Specialist for the City of Hamilton, Ohio, and a 2015 DCI 40 Under 40 Award recipient. The 40 Under 40 Award is a peer recognition of people who have achieved a high level of success in economic development.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Letter: We are losing the American Dream - Pensacola News Journal

Letter: We are losing the American Dream - Pensacola News Journal | Strengthening Brand America | Scoop.it
“Letter: We are losing the American Dream”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Opinion: Is the American dream really dying? - NorthJersey.com

Opinion: Is the American dream really dying? - NorthJersey.com | Strengthening Brand America | Scoop.it
“gulfnews.com Opinion: Is the American dream really dying? NorthJersey.com It turns out that as Americans, we don't just share the American dream; we share a tradition of worrying that the dream is slipping away.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Today's News - The Burghard Group | Strengtheni...

Today's News - The Burghard Group | Strengtheni... | Strengthening Brand America | Scoop.it
““The Burghard Group | Place Brand Masters. Enter your ... Brand America – Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World ...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Is the American dream really dying? | American ...

Is the American dream really dying? | American ... | Strengthening Brand America | Scoop.it
“Sen. Ted Cruz of Texas, who's running for the Republican presidential nomination, issued a stark warning recently.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

An Update on Texas: The Governor and The Entrepreneur

An Update on Texas: The Governor and The Entrepreneur | Strengthening Brand America | Scoop.it
“Because companies need to know about future opportunities and economic developers nationwide should be aware of their competition, let me tell you what’s happening here in Texas where I live.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

NC Tops By Site Selection Magazine - North Carolina News Network

NC Tops By Site Selection Magazine - North Carolina News Network | Strengthening Brand America | Scoop.it
“NCNN - North Carolina News Network, delivering news statewide.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The Whiting Brand with Mayor Joe Stahura

“The city of Whiting has recently been increasing their visibility across the region, and that's partly all due to their new branding initiative. Though they have pins ...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Swansea rebranded 'city of innovation' in new branding initiative for the ... - WalesOnline

Swansea rebranded 'city of innovation' in new branding initiative for the ... - WalesOnline | Strengthening Brand America | Scoop.it
“New brands for Swansea and the wider Swansea Bay City Region will be unveiled at today's inaugural Innovation Summit”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

On the Wrong Track

On the Wrong Track | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Our failure to invest in infrastructure puts the United States in a precarious position. On the Wrong Track appeared first on Business Facilities (BF) Magazine.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

2015 American Dream States

2015 American Dream States | Strengthening Brand America | Scoop.it
“Is your state an American Dream State? Each year, with the help of Xavier University, the Burghard Group publishes the list of American Dream states.”
more...
No comment yet.