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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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What is Arizona's secret weapon? - #BrandAmerica News

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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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How to Answer 11 Common Marketing Questions Using Analytics

How to Answer 11 Common Marketing Questions Using Analytics | Strengthening Brand America | Scoop.it
“When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it?”
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Announcing City Nation Place Awards!

Announcing City Nation Place Awards! | Strengthening Brand America | Scoop.it
“New Awards to Benchmark Place Branding Presenting an exciting new set of place branding awards from City Nation Place. Get your entries in now!”
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5 Reasons to use infographics for economic development

5 Reasons to use infographics for economic development | Strengthening Brand America | Scoop.it
“The outstanding growth of interest in infographics has been one of the dominant stories in marketing since 2010, whether you are talking economic development or equipment financing.”
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Air Study Confirms North Texas Fracking Is Protective of Public Health

“A new peer-reviewed study of air quality data in North Texas shows that shale development does not result in harmful levels of air emissions.”
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Seeking the Right Balance

Seeking the Right Balance | Strengthening Brand America | Scoop.it
“I take no glee in the suffering of others. Indeed, the older I get, the more compassion I have for those who find themselves in difficult circumstances. Yep, I’m a real softie.”
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The Quest For Brand Awareness

The Quest For Brand Awareness | Strengthening Brand America | Scoop.it
“It’s always fascinating to compare how you see your place in the market with how others see you. If you’re in a very small market like New Zealand and you look out, you see the whole world before you.”
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If Nashville is 'Music City,' Charlotte is ... - Charlotte Observer

If Nashville is 'Music City,' Charlotte is ... - Charlotte Observer | Strengthening Brand America | Scoop.it
“Charlotte leaders touring Nashville – known widely for its country music industry – said Charlotte could benefit from branding itself around something specific, as Nashville does with its “Music City” brand.”
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Retirement Replaces Home Ownership as 'American Dream'

Retirement Replaces Home Ownership as 'American Dream' | Strengthening Brand America | Scoop.it
“A healthy retirement now beats home ownership as the key piece of the American dream though achieving it may be tough, a poll finds.”
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With the right retirement tools, an American dream is still possible - Employee Benefit News

With the right retirement tools, an American dream is still possible - Employee Benefit News | Strengthening Brand America | Scoop.it
“The majority of investors still believe in the American dream but many workers do not have a written financial plan to help them achieve their retirement goals.”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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An Economic Development Majority Changes Everything

An Economic Development Majority Changes Everything | Strengthening Brand America | Scoop.it
“Majorities matter. When an election creates a new majority of your elected officials that supports economic development, you know you’ll have backing to achieve your goals.”
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Branding a New Region: The Tillamook Coast, Oregon

“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
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Amazing Grace

Amazing Grace | Strengthening Brand America | Scoop.it
“American politics is too often an ugly, mean-spirited affair, full of moral posing and finger pointing, which is probably why so many people are turned off by it.”
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Community College and the American Dream - Huffington Post

Community College and the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“Education changes lives and puts the American Dream within reach for millions of people.”
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Interview: New Cities Foundation

Interview: New Cities Foundation | Strengthening Brand America | Scoop.it
“Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems? Or will smaller cities get left behind in the wake of mega-cities?”
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Former USGS Official: Fracking Necessary to Sustain American Energy Renaissance

“During this week’s Cato Institute Capitol Hill briefing on sustaining the American energy renaissance, Petroleum Geologist Ned Mamula provided insight into how recent advances in fracking and drilling technology have driven the steady increase in...”
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How to re-position your brand by transforming the perception of your competitor’s strength into a weakness

How to re-position your brand by transforming the perception of your competitor’s strength into a weakness | Strengthening Brand America | Scoop.it
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
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Beyond the Confederate flag: Five more racially insensitive things that need ... - New York Daily News

Beyond the Confederate flag: Five more racially insensitive things that need ... - New York Daily News | Strengthening Brand America | Scoop.it
“Purging the nation of perceivably racist cultural relics could be harder than most people think.”
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Retirement Replaces Home Ownership in the 'American Dream' of a Better Life - TheStreet.com

Retirement Replaces Home Ownership in the 'American Dream' of a Better Life - TheStreet.com | Strengthening Brand America | Scoop.it
“A healthy retirement now beats home ownership as a major tenet of the American Dream though achieving it may be tough, according to a poll by Wells Fargo (WFC) and Gallup.”
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Rutgers study: Millions of Americans with part-time jobs want full-time work, can’t find it

Rutgers study: Millions of Americans with part-time jobs want full-time work, can’t find it | Strengthening Brand America | Scoop.it
“Roughly a quarter of the more than 26 million people working part-time in the United States want a full-time job but can’t find one, a reality that has left those workers struggling to pay their bills, according to a new study.”
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City's branding effort enters new phase - Chicago Tribune

City's branding effort enters new phase - Chicago Tribune | Strengthening Brand America | Scoop.it
“The City of Highland Park wants to be known as a vibrant and progressive community that values education, social services, the environment and the arts.”
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Michigan Economic Development Survey Shows Improvement in Perception

Michigan Economic Development Survey Shows Improvement in Perception | Strengthening Brand America | Scoop.it
“A new survey of business customers in Michigan shows a marked improvement in perception about the state’s regulatory and business climates. MEDC RPM survey (photo – michigan.gov) The Michigan Economic Development Corp.”
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Why are Bland Brands So Common? PART TWO

Why are Bland Brands So Common?  PART TWO | Strengthening Brand America | Scoop.it
“Part One appeared last week. As I mentioned in Part One, there are many reasons why destination and place brands can end up being bland and uninteresting.”
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What Was the Most Common Place Branding Advice in 2014?

What Was the Most Common Place Branding Advice in 2014? | Strengthening Brand America | Scoop.it
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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Sort That Database and Everything Will Be Gravy

Sort That Database and Everything Will Be Gravy | Strengthening Brand America | Scoop.it
“The Ides of March have come and gone, and I have come to praise economic developers and not to bury them. For I once was one, and I like to think that I understand the pressures and the challenges that they face.”
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