Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
“photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems?”
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
“Economic benefits include construction and operations jobs and manufacturing and supply chain opportunities. More than 25 rail manufacturing companies and suppliers have committed to expanding their U.S.”
“Although conditions vary, much of the nation’s infrastructure is in dire need of repair and/or replacement, affecting business in general and some companies — as well as their location decisions — in particular.”
“The location and expansion plans of our Corporate Survey respondents are not as robust as we had hoped, and their site selection priorities have been realigned, with facilities costs supplanting labor considerations.”
“Where is your brand on the Brand Love Curve? In the consumer’s mind, brands sit on the Brand Love Curve, with brands going from Indifferent to Like It to Love It and finally becoming a Beloved Brand.”
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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