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How to deal with the STRESS of being a Brand Leader

How to deal with the STRESS of being a Brand Leader | Strengthening Brand America | Scoop.it
“When I was in University trying to figure out my career, my mom said “what about an actuary?” What a great career: you make a good living and you have the longest life expectancy of any career.”
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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A Millennial's Version of "The American Dream"

A Millennial's Version of "The American Dream" | Strengthening Brand America | Scoop.it
“Gen-Y hasn't bought into the dream of big houses and fancy cars. So how do you sell to their demographic? First things first, forget what you knew.”
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The Local Community Benefits of Shale Development are Real

“There’s no question that shale development has brought clear benefits to local communities, including jobs, economic growth, and increased tax revenues.”
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SelectUSA to organise road shows to attract investments - Economic Times

SelectUSA to organise road shows to attract investments - Economic Times | Strengthening Brand America | Scoop.it
“Economic Times SelectUSA to organise road shows to attract investments Economic Times COIMBATORE: SelectUSA, set up with an aim of showcasing the US as the world's premier business location, is organising road shows in several cities in the country...”
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White House: U.S. Oil & Gas Development “Essential” To Reducing Emissions

“As world leaders meet at the U.N. Climate Summit this week, climate change and U.S. carbon emissions continue to make national and regional headlines.”
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8 Keys To Telling A Competitive Brand Story

8 Keys To Telling A Competitive Brand Story | Strengthening Brand America | Scoop.it
“Everyone has a story now. Or at least most brands claim to have one. But having a story in many ways is like having a product. Really it means nothing if it is not competitive as a narrative and personally relevant to each recipient.”
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The China Dream versus the American Dream

The China Dream versus the American Dream | Strengthening Brand America | Scoop.it
“Here is a good read in The Diplomat that compares the concepts of the Chinese and American Dreams: In a previous article for The Diplomat, I argued that the “China Dream” does not chall...”
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The Most Consumed Fuel by State

The Most Consumed Fuel by State | Strengthening Brand America | Scoop.it
“I saw a very interesting graphic several days ago that shows the most consumed fuel in every state in the US: Image Credit: Motovo In 49 of 50 states, fossil fuels were the most consumed fuel.”
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Presenting Detroit: How We Brand Our City to the World - WDET

Presenting Detroit: How We Brand Our City to the World - WDET | Strengthening Brand America | Scoop.it
“Presenting Detroit: How We Brand Our City to the World WDET Host Bankole Thompson sits down for a panel discussion about branding Detroit in the post-bankruptcy era. Professor of Sociology and Anthropology at St.”
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Building Agility into the Supply Chain

Building Agility into the Supply Chain | Strengthening Brand America | Scoop.it
“With delivery speed now a competitive differentiator, companies must ensure they have a “shippable” delivery on hand.”
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Intermodal Boom Will Revolutionize Supply Chain Logistics and Industrial Real Estate Strategy

Intermodal Boom Will Revolutionize Supply Chain Logistics and Industrial Real Estate Strategy | Strengthening Brand America | Scoop.it
“A looming capacity shortage in the trucking industry — coupled with rail’s high efficiency — is causing logistics suppliers and transportation providers to turn their focus to intermodal solutions.”
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Ohio’s Economy Emerges from Recession While Building a Pro-Business Reputation

“Ohio benefits from access - access to markets, access to workforce, access to suppliers, and access to customers – and, regional developers are embracing the challenge of getting the word out about the area’s business advantages.”
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September Digital Issue

September Digital Issue | Strengthening Brand America | Scoop.it
“The September 2014 digital edition of Business Xpansion Journal is now available. To view this issue, please click the image to the right. If you would like to sign up to receive Business Xpansion Journal, click here.”
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The Looming Talent Crisis: Research Shows Companies Unprepared for Future of Work

The Looming Talent Crisis: Research Shows Companies Unprepared for Future of Work | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine New Study by Oxford Economics and SAP finds companies lack strategy and solutions to engage and manage an increasingly global, diverse and contingent workforce.”
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Columbus Ranked 6th on List of “American Dream Cities”

Columbus Ranked 6th on List of “American Dream Cities” | Strengthening Brand America | Scoop.it
“Columbus is ranked among seven “American Dream Cities” according the Burghard Group’s 2013 Report. The Burghard Group ranks metropolitan statistical areas (MSAs) based on how successfully residents...”
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A tale of two cities: choosing economic development for the Internet Age

A tale of two cities: choosing economic development for the Internet Age | Strengthening Brand America | Scoop.it
“In 1969, Chattanooga, Tennessee was declared the city with the worst air pollution in America – a legacy of the success of its industrial foundries.”
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The Utica: Driving Growth in Ohio

“Responsible development of the Utica shale is benefiting Ohio in a big way, driving significant job and economic growth.”
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Here’s how a BIG WIDE BRIEF gets you Lousy Advertising

Here’s how a BIG WIDE BRIEF gets you Lousy Advertising | Strengthening Brand America | Scoop.it
“Great Advertising comes from a Balance of Freedom and Control.”
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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Strengthening Brand America | Scoop.it
“During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s...”
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What Recovery?

What Recovery? | Strengthening Brand America | Scoop.it
“Maybe, just maybe, we ought to reconsider our definition of what a recession truly is. Or for that matter, a recovery.”
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2 Things That Still Can Lead to the American Dream

2 Things That Still Can Lead to the American Dream | Strengthening Brand America | Scoop.it
“Despite popular misconceptions, a college education and homeownership are still the best moves to make.”
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Hispanic Heritage Month: How Hispanics Are Defining and Redefining America - Huffington Post

Hispanic Heritage Month: How Hispanics Are Defining and Redefining America - Huffington Post | Strengthening Brand America | Scoop.it
“Hispanic Heritage Month: How Hispanics Are Defining and Redefining America Huffington Post In 2010, the New York Times reported for the first time in our country's rich history that we had more brown and black children being born than white, yet...”
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Front Line: Light Manufacturers Create a Unique Supply Chain in Central Ohio

“At the New Albany Personal Care and Beauty Innovation Campus, a cluster of manufacturing businesses are working together as a supply chain to create a wide variety of packaged healthcare and beauty products – all developed and completed at the same...”
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Front Line: A “Transformative” Trade-Agreement Model for the U.S.

Front Line: A “Transformative” Trade-Agreement Model for the U.S. | Strengthening Brand America | Scoop.it
“If a ‘high-level” Trans-Pacific Partnership (TPP) Agreement can be signed, it could help create 700,000 new jobs as early as 2015 by eliminating barriers on trade with multiple Pacific Rim Nations.”
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Top States for Doing Business 2014 Consultant Commentary: Coordinated Efforts in the Southern States Make Them Top States for Doing Business

Top States for Doing Business 2014 Consultant Commentary: Coordinated Efforts in the Southern States Make Them Top States for Doing Business | Strengthening Brand America | Scoop.it
“All regions work together and even the governors’ offices get involved in driving business to the states that are leading the pack.”
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Community leaders' input sought in branding campaign - Chron.com

Community leaders' input sought in branding campaign - Chron.com | Strengthening Brand America | Scoop.it
“Community leaders' input sought in branding campaign Chron.com When the time comes to define Houston for the rest of the nation, the Greater Houston Partnership hopes to have a ready supply of 'ambassadors' in area communities to help spread the...”
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