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Brand America - Today's News

Brand America - Today's News | Strengthening Brand America | Scoop.it
Brand America - Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World
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Which marketing analytics should you be looking at? - #BrandAmerica News

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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Economic Development Administration to Lead US Cluster Collaboration With EU

Economic Development Administration to Lead US Cluster Collaboration With EU | Strengthening Brand America | Scoop.it
“The U.S. Department of Commerce has signed an agreement with the European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROWTH) that aims to facilitate transatlantic linkages between U.S.”
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The Secret To Success – It Is All About YOU

The Secret To Success – It Is All About YOU | Strengthening Brand America | Scoop.it
“The Secret To Success – It Is All About YOU | Strengthening Brand America: http://t.co/QL7L2sKUnk”;
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Reviewing the American Dream / The Atlantic Summit on the Economy

“National Journal correspondent Nancy Cook hosts a panel featuring Stan Humphries, chief economist at Zillow; Susan Lund, partner for McKinsey Global ...”
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Your Economic Development Website is Not All That

Your Economic Development Website is Not All That | Strengthening Brand America | Scoop.it
“Conventional wisdom holds that an economic development organization must have a good if not exceptional website if it is to attract the attention of a site selection consultant or some CEO sitting up late in his or her pajamas who is scouring the...”
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The 10 Happiest Countries In The World

The 10 Happiest Countries In The World | Strengthening Brand America | Scoop.it
“The lessons for making a country like the U.S. more happy are quite simple.”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE | Strengthening Brand America | Scoop.it
“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
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Corporate Executive Survey Commentary: Functionality, Objectives, Market Considerations Play an Important Role

Corporate Executive Survey Commentary: Functionality, Objectives, Market Considerations Play an Important Role | Strengthening Brand America | Scoop.it
“Although site selection considerations vary according to the specific project, the survey results are consistent with those observed from LFM’s client base.”
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Jindal says Obama 'redefining the American dream' - The Hill (blog)

Jindal says Obama 'redefining the American dream' - The Hill (blog) | Strengthening Brand America | Scoop.it
“The Louisiana governor says Obama has made him concerned for the future of the nation.”
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Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects

Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects | Strengthening Brand America | Scoop.it
“Despite its Rustbelt reputation, the Midwest will garner the largest share of the respondents’ new domestic facilities.”
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10 ways how to make your brand more loved

10 ways how to make your brand more loved | Strengthening Brand America | Scoop.it
“Where is your brand on the Brand Love Curve? In the consumer’s mind, brands sit on the Brand Love Curve, with brands going from Indifferent to Like It to Love It and finally becoming a Beloved Brand.”
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FDI in the U.S.: The Other Side of Global Business

FDI in the U.S.: The Other Side of Global Business | Strengthening Brand America | Scoop.it
“A critical piece of the U.S. manufacturing sector is tied to global business, what we make and sell elsewhere and what companies from other countries make here. The increasing importance of exports to local economies, especially the manufacturing...”
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The unwavering belief in the American dream - The Seattle Times (registration)

The unwavering belief in the American dream - The Seattle Times (registration) | Strengthening Brand America | Scoop.it
“Refugees believe in America, and most work hard and invest everything they have into their children’s futures.”
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How to Make Community Engagement Work in Your Community

How to Make Community Engagement Work in Your Community | Strengthening Brand America | Scoop.it
“Community engagement is widely accepted as critical for the success of economic development initiatives. Yet, there are often substantial obstacles and barriers to achieving success. How can we achieve high quality community engagement?”
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Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out | Strengthening Brand America | Scoop.it
“It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat! Meerkat! Periscope! As each new social network pops up, many people feel the pressure to be on every single one.”
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The American Dream in Tennessee: Stories of Faith, Struggle, and Survival

“Interview with patient Jamie Simmons.”
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Ride the Tiger

Ride the Tiger | Strengthening Brand America | Scoop.it
“During the 1992 presidential campaign, then candidate Ross Perot, an astute Texas businessman if there ever was one, warned that NAFTA (North American Free Trade Agreement) would create a “giant sucking sound” of jobs going south to the cheap labor...”
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How to Use Social Media Channels to Build Your Newsletter

“Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list.”
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Does place branding need a rebrand? (part 2)

Does place branding need a rebrand? (part 2) | Strengthening Brand America | Scoop.it
“photo credit: ? via photopin (license) This is part two of a mini-series debating whether place branding needs a new name.”
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Corporate Executive Survey Commentary: An Adjustment in Corporate Outlook and Planning

Corporate Executive Survey Commentary: An Adjustment in Corporate Outlook and Planning | Strengthening Brand America | Scoop.it
“Variances in factor rankings indicate that the corporate focus is now more closely associated with revenue growth — rather than cost-saving and downsizing.”
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Rubio: Expand American Dream for future generations - DesMoinesRegister.com

Rubio: Expand American Dream for future generations - DesMoinesRegister.com | Strengthening Brand America | Scoop.it
“Marco Rubio made an emotional appeal to Iowans at Saturday's Faith & Freedom event.”
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Corporate Executive Survey Commentary: Downward Trend in New Facilities, Expansions

Corporate Executive Survey Commentary: Downward Trend in New Facilities, Expansions | Strengthening Brand America | Scoop.it
“Accustomed to the austere operating environment during the recession, companies are finding efficiencies in existing space rather than making investments in new or expanded facilities.”
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Corporate Executive Survey Commentary: Midwest Benefits From Its Manufacturing Heritage

Corporate Executive Survey Commentary: Midwest Benefits From Its Manufacturing Heritage | Strengthening Brand America | Scoop.it
“Sweeping changes in tax codes and business regulations, as well as investment in infrastructure and the work force have put the Midwest back on site selectors’ maps.”
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How to re-position your brand by transforming the perception of your competitor’s strength into a weakness

How to re-position your brand by transforming the perception of your competitor’s strength into a weakness | Strengthening Brand America | Scoop.it
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
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Location Spotlight Of The Week: Joplin Regional Partnership

Location Spotlight Of The Week: Joplin Regional Partnership | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Numerous education and training facilities support the skilled workforce and competitive state and local incentives, in all three states, give companies options to find the best place for their operations.”
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