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But Not Just Any People

But Not Just Any People | Strengthening Brand America | Scoop.it
“I surely had not planned it that way, but my remarks at the Southern Economic Development Council’s “Meet the Consultants” conference in Dallas last week very much fell in line what I had written only a few days earlier in a strategic plan for a...”
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Why is Wayfinding Integral to Place Branding? PART TWO

Why is Wayfinding Integral to Place Branding? PART TWO | Strengthening Brand America | Scoop.it
“Last week we considered how a wayfinding system adds to how we interact with locations and its importance to place branding.”
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Higher Education and the American Dream - Huffington Post

Higher Education and the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“It's a fair assessment to say that the business model of higher education in this country is broken. How we reached this point is complicated, and the biggest casualty of this sad state of affairs may be the American dream itself.”
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U.S. Colleges: The American Dream For International Students - Forbes

U.S. Colleges: The American Dream For International Students - Forbes | Strengthening Brand America | Scoop.it
“The world still sees America as the land of opportunity – for higher ed. This is why in 2014, there were some 1 million foreign students enrolled in U.S. colleges and universities, another peak in a string of all-time highs going back to 2000.”
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Marcellus Shale Brings Billions to Pennsylvania GDP While New York’s Oil and Gas Contributions Decline

“The Marcellus Shale represents an invaluable source of natural gas, stimulating state and national economies, creating jobs, and significantly reducing the United States’ dependence on foreign oil.”
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Mapping Chinese Direct Investment in the US Energy Economy - Center For American Progress

“Federal agencies should support U.S. governors, mayors, and private enterprises working to leverage foreign direct investment from China and other nations to build new clean energy projects in the United States.”
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Site selection expert stresses regional leaders must work together - The Southern

Site selection expert stresses regional leaders must work together - The Southern | Strengthening Brand America | Scoop.it
“Site selection expert stresses regional leaders must work together The Southern It's important that individual mayors or economic development officials not get caught up in turf wars that simply boost their own wins, but instead embrace the...”
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How to write a Brand Communications Strategy

How to write a Brand Communications Strategy | Strengthening Brand America | Scoop.it
“The role of Brand Communication is to change consumer behavior to drive the brand’s bond, power and profit. The worst thing you can ever do is start in on a creative brief without doing your homework.”
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New Project Maps out the Folly of Local Fracking Bans

“ This week, the National Center for Policy Analysis (NCPA), a non-profit think tank launched a map that tracks hydraulic fracturing bans throughout the U.S., showing that areas with bans, or contemplating bans, could pose impediments to our...”
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Never Forget Marketing’s Most Basic Principles

Never Forget Marketing’s Most Basic Principles | Strengthening Brand America | Scoop.it
“There is no consensus around when the formal discipline of marketing actually began. For British marketers it is common to cite 18th Century businessman and potter Josiah Wedgwood as the inventor of modern marketing.”
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Does Tourism Marketing Boost Long-term Economic Growth?

Does Tourism Marketing Boost Long-term Economic Growth? | Strengthening Brand America | Scoop.it
“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
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Brand America Newspaper - The Burghard Group | ...

Brand America Newspaper - The Burghard Group | ... | Strengthening Brand America | Scoop.it
““Brand America Newspaper, by Ed Burghard: Latest News On Community Branding. Ed Burghard's insight: Is the American Dream Real? – #BrandAmerica News.”
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Leading Locations for 2015: Creating a Track Record of Economic Success, Denver-Aurora-Broomfield Ranks First

Leading Locations for 2015: Creating a Track Record of Economic Success, Denver-Aurora-Broomfield Ranks First | Strengthening Brand America | Scoop.it
“Area Development analyzed economic and workforce data for 373 MSAs to determine which U.S. cities are creating jobs and nurturing sustainable economic development.”
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Show and Tell With the New Community Profile Infographics

Show and Tell With the New Community Profile Infographics | Strengthening Brand America | Scoop.it
“Images are much more effective than words alone at communicating complex information. When you only have a few critical seconds to hook and sustain the interest of your website visitors, you need to put that knowledge into play strategically.”
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Why foreign direct investment matters - The Missoulian

“The Missoulian Why foreign direct investment matters The Missoulian Earlier this spring, Montana representatives from the governor's office participated in the SelectUSA Conference, which attracted companies from all over the world.”
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Your 'Birth Lottery' Determines Your American Dream? - New Study - Patch.com

Your 'Birth Lottery' Determines Your American Dream? - New Study - Patch.com | Strengthening Brand America | Scoop.it
“American children born into high-income families see far greater earnings over their lifetimes than children born into low-income homes.”
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Panama Canal Expansion Could Lift Smaller-Market Ports

Panama Canal Expansion Could Lift Smaller-Market Ports | Strengthening Brand America | Scoop.it
“When completed sometime early next year, the $5.2 billion Panama Canal expansion project will launch a new era in shipping, allowing larger capacity post-Panamax vessels to navigate through the canal and have direct access to the East Coast.”
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Your 'Birth Lottery' Determines Your American Dream? - New Study - Patch.com

Your 'Birth Lottery' Determines Your American Dream? - New Study - Patch.com | Strengthening Brand America | Scoop.it
“American children born into high-income families see far greater earnings over their lifetimes than children born into low-income homes.”
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Marcellus Shale Creates New Opportunities for Students and Veterans

“The oil and gas industry is employing hundreds of thousands throughout the Commonwealth and creating new opportunities for students studying law and veterans returning from service in search of employment.”
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Business Facilities’ 11th Annual Rankings Report: Metro and Global Rankings

Business Facilities’ 11th Annual Rankings Report: Metro and Global Rankings | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine We’ve revamped our Metro and Global rankings this year to include some new technology oriented benchmarks.”
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2015 State Rankings Report: ME, CA, CO Are Renewable Portfolio Leaders

2015 State Rankings Report: ME, CA, CO Are Renewable Portfolio Leaders | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Maine, California and Colorado are the states with the most stringent Renewable Portfolio Standards (RPS) in a new state ranking that debuted this week in Business Facilities’ 2015 State Rankings Report.”
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'Good countries' ranking: U.S. 21st - Coeur d'Alene Press

“'Good countries' ranking: U.S. 21st Coeur d'Alene Press So Oxford-educated Simon Anholt, a policy adviser and government consultant, created the Good Country Index.”
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Stockton to develop new 'brand' campaign to attract visitors - Central Stockton News

Stockton to develop new 'brand' campaign to attract visitors - Central Stockton News | Strengthening Brand America | Scoop.it
“The Stockton tourism agency titled 'Visit Stockton' is spending 80 thousand dollars to have a new city brand developed. "(Cities need a brand?) I think they do. We're not trying to change the image and become the tourism capital of California.”
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How To Find A Job You Love And Live The American Dream

How To Find A Job You Love And Live The American Dream | Strengthening Brand America | Scoop.it
“Far and away the best prize that life offers is the chance to work hard at work worth doing. Quote attributed to: Teddy Roosevelt Every so often somebody reaches out to me with information relevant to helping better understand the American Dream.”
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5 Reasons to use infographics for economic development

5 Reasons to use infographics for economic development | Strengthening Brand America | Scoop.it
“The outstanding growth of interest in infographics has been one of the dominant stories in marketing since 2010, whether you are talking economic development or equipment financing.”
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