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Top 4 Brand Loyalty Mistakes

Top 4 Brand Loyalty Mistakes | Strengthening Brand America | Scoop.it
“Most good marketers know how to gain top of mind. Good marketers are adept at widening the funnel at the top end. They’ve good at introducing new lines, new variants, new dimensions – in order to attract new customers.”
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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What Can Times Square Teach Us About Destination Development?

“Over the past forty years I have visited the Times Square District many, many times.”
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What Was the Most Common Place Branding Advice in 2014?

“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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Sort That Database and Everything Will Be Gravy

Sort That Database and Everything Will Be Gravy | Strengthening Brand America | Scoop.it
“The Ides of March have come and gone, and I have come to praise economic developers and not to bury them. For I once was one, and I like to think that I understand the pressures and the challenges that they face.”
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Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects

Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects, is an update to a report jointly released by CII and SelectUSA in 2011.
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Why is Wayfinding Integral to Place Branding? PART TWO

“Last week we considered how a wayfinding system adds to how we interact with locations and its importance to place branding.”
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Despite Economic Setbacks, Millennials Still Aspire to American Dream - Urban Land Magazine

Despite Economic Setbacks, Millennials Still Aspire to American Dream - Urban Land Magazine | Strengthening Brand America | Scoop.it
“New research sponsored by UDR Inc. and published by ULI shows that 26 percent of gen Yers currently own homes and virtually all expect to own a home eventually.”
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Agenda: Scotland the Brand: People not privilege at the heart of public policy - Herald Scotland

Agenda: Scotland the Brand: People not privilege at the heart of public policy - Herald Scotland | Strengthening Brand America | Scoop.it
“The post-election landscape has generated much debate about Scotland's identity as a nation in terms of its wider position within the UK and Europe, with the SNP's seminal advance central to the direction and character of the dialogue.”
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Firm behind new state logo stands by design - WRCB-TV

Firm behind new state logo stands by design - WRCB-TV | Strengthening Brand America | Scoop.it
“A new logo for state government continues to be the talk of Tennessee.”
Ed Burghard's insight:
This logo does not communicate a benefit.
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The American dream? Now, it's just about holding on - Minneapolis Star Tribune

The American dream? Now, it's just about holding on - Minneapolis Star Tribune | Strengthening Brand America | Scoop.it
“Among the casualties of the Great Recession is the faith many Americans once had in a concept called the American dream.”
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Love is not enough: The most beloved brands have a fundamentally sound product and an emotionally connected brand.

“As someone who talks about Brand Love every day all over the world, I want to make sure that brand leaders out there balance the emotion and the rational in their brand. As I like to say: Everyone wants to hear the words “I LOVE YOU”, they don’t want...”
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Brand America Newspaper - The Burghard Group | ...

Brand America Newspaper - The Burghard Group | ... | Strengthening Brand America | Scoop.it
““Brand America Newspaper, by Ed Burghard: Latest News On Community Branding. Ed Burghard's insight: Is the American Dream Real? – #BrandAmerica News.”
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Firm behind new state logo stands by design - WMC Action News 5

Firm behind new state logo stands by design - WMC Action News 5 | Strengthening Brand America | Scoop.it
“A new logo for state government continues to be the talk of Tennessee.”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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How Can Downtowns and Main Streets Reinvent Themselves in the Digital Age?

“Many downtowns and Main Streets across the USA and Canada are grappling with how to remain relevant and thrive in the digital age.”
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Branding a New Region: The Tillamook Coast, Oregon

“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
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Does Tourism Marketing Boost Long-term Economic Growth?

“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
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Whose Place Brand is it Anyway?

“Last week I was reminded of the fragility of place brands and how they need to foster deep community roots from the start of their brand planning process.”
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Is Your Tourism Marketing Tapping into Visitor Feelings?

“In my book I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details.”
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7 Habits of Highly Effective Economic Developers

7 Habits of Highly Effective Economic Developers | Strengthening Brand America | Scoop.it
““Most of us spend too much time on what is urgent and not enough time on what is important.” -Stephen R. Covey With apologies to the late inspirational writer Stephen R.”
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Liz Hayden Interview – DCI 40 Under 40 Winner

Liz Hayden Interview – DCI 40 Under 40 Winner | Strengthening Brand America | Scoop.it
“Liz Hayden is a Business Development Specialist for the City of Hamilton, Ohio, and a 2015 DCI 40 Under 40 Award recipient. The 40 Under 40 Award is a peer recognition of people who have achieved a high level of success in economic development.”
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Letter: We are losing the American Dream - Pensacola News Journal

Letter: We are losing the American Dream - Pensacola News Journal | Strengthening Brand America | Scoop.it
“Letter: We are losing the American Dream”
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Opinion: Is the American dream really dying? - NorthJersey.com

Opinion: Is the American dream really dying? - NorthJersey.com | Strengthening Brand America | Scoop.it
“gulfnews.com Opinion: Is the American dream really dying? NorthJersey.com It turns out that as Americans, we don't just share the American dream; we share a tradition of worrying that the dream is slipping away.”
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Today's News - The Burghard Group | Strengtheni...

Today's News - The Burghard Group | Strengtheni... | Strengthening Brand America | Scoop.it
““The Burghard Group | Place Brand Masters. Enter your ... Brand America – Today's News, by Ed Burghard: What You Need To Know About Place Branding From Around The World ...”
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Is the American dream really dying? | American ...

Is the American dream really dying? | American ... | Strengthening Brand America | Scoop.it
“Sen. Ted Cruz of Texas, who's running for the Republican presidential nomination, issued a stark warning recently.”
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An Update on Texas: The Governor and The Entrepreneur

An Update on Texas: The Governor and The Entrepreneur | Strengthening Brand America | Scoop.it
“Because companies need to know about future opportunities and economic developers nationwide should be aware of their competition, let me tell you what’s happening here in Texas where I live.”
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