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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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How do you create an open government? - Today's #BrandAmerica News

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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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The American Dream in Tennessee: Stories of Faith, Struggle, and Survival

“Interview with patient Jamie Simmons.”
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Ride the Tiger

Ride the Tiger | Strengthening Brand America | Scoop.it
“During the 1992 presidential campaign, then candidate Ross Perot, an astute Texas businessman if there ever was one, warned that NAFTA (North American Free Trade Agreement) would create a “giant sucking sound” of jobs going south to the cheap labor...”
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How to Use Social Media Channels to Build Your Newsletter

“Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list.”
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Does place branding need a rebrand? (part 2)

Does place branding need a rebrand? (part 2) | Strengthening Brand America | Scoop.it
“photo credit: ? via photopin (license) This is part two of a mini-series debating whether place branding needs a new name.”
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Corporate Executive Survey Commentary: An Adjustment in Corporate Outlook and Planning

Corporate Executive Survey Commentary: An Adjustment in Corporate Outlook and Planning | Strengthening Brand America | Scoop.it
“Variances in factor rankings indicate that the corporate focus is now more closely associated with revenue growth — rather than cost-saving and downsizing.”
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Rubio: Expand American Dream for future generations - DesMoinesRegister.com

Rubio: Expand American Dream for future generations - DesMoinesRegister.com | Strengthening Brand America | Scoop.it
“Marco Rubio made an emotional appeal to Iowans at Saturday's Faith & Freedom event.”
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Corporate Executive Survey Commentary: Downward Trend in New Facilities, Expansions

Corporate Executive Survey Commentary: Downward Trend in New Facilities, Expansions | Strengthening Brand America | Scoop.it
“Accustomed to the austere operating environment during the recession, companies are finding efficiencies in existing space rather than making investments in new or expanded facilities.”
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Corporate Executive Survey Commentary: Midwest Benefits From Its Manufacturing Heritage

Corporate Executive Survey Commentary: Midwest Benefits From Its Manufacturing Heritage | Strengthening Brand America | Scoop.it
“Sweeping changes in tax codes and business regulations, as well as investment in infrastructure and the work force have put the Midwest back on site selectors’ maps.”
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How to re-position your brand by transforming the perception of your competitor’s strength into a weakness

How to re-position your brand by transforming the perception of your competitor’s strength into a weakness | Strengthening Brand America | Scoop.it
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
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Location Spotlight Of The Week: Joplin Regional Partnership

Location Spotlight Of The Week: Joplin Regional Partnership | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine Numerous education and training facilities support the skilled workforce and competitive state and local incentives, in all three states, give companies options to find the best place for their operations.”
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Report: Income Inequality Most Apparent During Fifth-Grade Classmate's ... - The Onion (satire)

Report: Income Inequality Most Apparent During Fifth-Grade Classmate's ... - The Onion (satire) | Strengthening Brand America | Scoop.it
“CAMBRIDGE, MA—Explaining that such events provide crucial insight into the country’s distribution of wealth, a report issued Friday by the National Bureau of Economic Research reveals that income inequality in the United States is most apparen...”
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Reviewing the American Dream / The Atlantic Summit on the Economy

“National Journal correspondent Nancy Cook hosts a panel featuring Stan Humphries, chief economist at Zillow; Susan Lund, partner for McKinsey Global ...”
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Your Economic Development Website is Not All That

Your Economic Development Website is Not All That | Strengthening Brand America | Scoop.it
“Conventional wisdom holds that an economic development organization must have a good if not exceptional website if it is to attract the attention of a site selection consultant or some CEO sitting up late in his or her pajamas who is scouring the...”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE | Strengthening Brand America | Scoop.it
“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
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Corporate Executive Survey Commentary: Functionality, Objectives, Market Considerations Play an Important Role

Corporate Executive Survey Commentary: Functionality, Objectives, Market Considerations Play an Important Role | Strengthening Brand America | Scoop.it
“Although site selection considerations vary according to the specific project, the survey results are consistent with those observed from LFM’s client base.”
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Jindal says Obama 'redefining the American dream' - The Hill (blog)

Jindal says Obama 'redefining the American dream' - The Hill (blog) | Strengthening Brand America | Scoop.it
“The Louisiana governor says Obama has made him concerned for the future of the nation.”
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Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects

Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects | Strengthening Brand America | Scoop.it
“Despite its Rustbelt reputation, the Midwest will garner the largest share of the respondents’ new domestic facilities.”
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10 ways how to make your brand more loved

10 ways how to make your brand more loved | Strengthening Brand America | Scoop.it
“Where is your brand on the Brand Love Curve? In the consumer’s mind, brands sit on the Brand Love Curve, with brands going from Indifferent to Like It to Love It and finally becoming a Beloved Brand.”
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FDI in the U.S.: The Other Side of Global Business

FDI in the U.S.: The Other Side of Global Business | Strengthening Brand America | Scoop.it
“A critical piece of the U.S. manufacturing sector is tied to global business, what we make and sell elsewhere and what companies from other countries make here. The increasing importance of exports to local economies, especially the manufacturing...”
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Share “The American Dream is a myth, says...” - NewsOK.com

Share “The American Dream is a myth, says...” - NewsOK.com | Strengthening Brand America | Scoop.it
“It has become increasingly difficult for Americans to climb the economic ladder, says Joseph Stiglitz, a Nobel-prize winning economist. The U.S.”
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The millennial's new 'American Dream' - Fortune

The millennial's new 'American Dream' - Fortune | Strengthening Brand America | Scoop.it
“Fortune’s Leigh Gallagher and Redfkin CEO Glen Kelman discuss how the real estate company is trying to attract younger consumers.”
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Joseph Stiglitz Slams U.S Inequality: 'American Dream Is A Myth' - The Inquisitr

Joseph Stiglitz Slams U.S Inequality: 'American Dream Is A Myth' - The Inquisitr | Strengthening Brand America | Scoop.it
“Nobel prize-winning economist Joseph Stiglitz claims that income inequality is now so bad the American dream is nothing but a myth. He explained that hard work”
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