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Olympic Sochi: Weighing Pros and Cons for Brand Russia

Olympic Sochi: Weighing Pros and Cons for Brand Russia | Strengthening Brand America | Scoop.it
“photo credit: Miss Barabanov via photopin ccOlympic man… (When a country hosts the Games they show all facets of their nation.”
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Critical Site Selection Factor #8: State & Local Incentives Figure More Heavily - Area Development Online

Critical Site Selection Factor #8: State & Local Incentives Figure More Heavily - Area Development Online | Strengthening Brand America | Scoop.it
“The importance of state and local incentives smashed up through the ranks of site selection factors to #8 in Area Development’s most recent Corporate Survey from #13 a year earlier.”
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Brand Experience In A Post Advertising World

Brand Experience In A Post Advertising World | Strengthening Brand America | Scoop.it
“Customers are intimately familiar with how brand excitement or brand dislike is communicated: word of mouth, written recommendations, ratings, reviews, etc. Everyone can access information about a brand’s stuff – the good, bad, and ugly.”
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Three Ways Shale and Fracking are Benefiting Michigan

“As the issue of oil and gas development here in Michigan heats up, those who would like to see development cease altogether are constantly struggling to find legitimate arguments for their case.”
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How branding can help humanise our megacities - Marketing

How branding can help humanise our megacities - Marketing | Strengthening Brand America | Scoop.it
“How branding can help humanise our megacities, As cities grow faster, bigger, wider, taller we are all being dwarfed. In 2011, there were 23 urban agglomerations that qualified as megacities, with populations exceeding 10m inhabitants.”
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IEDC and JPMorgan Chase Partner on FDI and Exports Education Training

IEDC and JPMorgan Chase Partner on FDI and Exports Education Training | Strengthening Brand America | Scoop.it
“The International Economic Development Council(IEDC) announced today that JPMorgan Chase will sponsor theIEDC’s economic development (ED) educational initiative through the development of new export and foreign direct investment (FDI) programs.”
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What Job Defines Your State?

What Job Defines Your State? | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine CareerBuilder and its Economic Modeling Specialists division have released a report that reveals which job is most typically associated with each state. What Job Defines Your State?”
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Back to the Burbs: More Millennials Settling Outside Cities

Back to the Burbs: More Millennials Settling Outside Cities | Strengthening Brand America | Scoop.it
“Cities like San Francisco, Boston, New York, Chicago and D.C., may be known for attracting Millennials, but it’s the smaller towns outside of the largest cities that are seeing the fastest growth among young professionals, according to a study...”
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How Your Brain Processes Logos [Infographic]

How Your Brain Processes Logos [Infographic] | Strengthening Brand America | Scoop.it
“Take a second to sit back and think about your favorite brand. Perhaps it's a consumables brand, like Ben & Jerry's. Or maybe it's a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW.”
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The Higher ED Blog: How to brand a community without public consensus

The Higher ED Blog: How to brand a community without public consensus | Strengthening Brand America | Scoop.it
“Consensus is for cowards. That’s a bold statement; let’s unpack it before moving on. We refer to ‘the public’ as a single entity but everyone knows that this entity is made up of many groups with many opinions.”
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The Benefits of City and Regional Branding - Presentation to Local Au…

“This is the presentation I gave at Gardermoen Airport in Oslo in June 2014 to the mayors of the Oslo City region on the benefits of city and region branding an…”
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Brands Require A Higher Purpose

Brands Require A Higher Purpose | Strengthening Brand America | Scoop.it
“It’s not what you sell. It’s what you stand for. Beyond being simple, clear and inspirational, enlightened brands should seek an elevated purpose and articulate a point of view which stands for something.”
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A Brand New You! Discovering the Power of Your ...

A Brand New You! Discovering the Power of Your ... | Strengthening Brand America | Scoop.it
“We all love brands. From the shoes on our feet to the purses on our shoulders, we spend quality time with our favorite brands. We’re intentional about wearing and pairing them, and telling our fr…”
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5 Pointers for Selecting a Site for Your Business - Entrepreneur

5 Pointers for Selecting a Site for Your Business - Entrepreneur | Strengthening Brand America | Scoop.it
“Choosing the right location for a company can be a challenge. Weigh the community, the competition and costs.”
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5 Crucial Career Questions to Ask yourself in the most honest soul-searching start to what’s next

5 Crucial Career Questions to Ask yourself in the most honest soul-searching start to what’s next | Strengthening Brand America | Scoop.it
“Too many brilliant Brand Leaders forget to apply the same fundamental principles of Branding to themselves. It seems that at the senior levels (Director, VP) while we are at the most vulnerable part of our career, we become a bit complacent.”
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Louisiana’s Business Climate Ranks Among Top 10

Louisiana’s Business Climate Ranks Among Top 10 | Strengthening Brand America | Scoop.it
“Yesterday, the national location marketing firm DCI ranked Louisiana’s business climate tied for No. 10 in the United States – a gain of 20 spots since 2011 – while also ranking Louisiana Economic Development tied for No.”
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Placemaking: Investing to Draw and Keep Talent

Placemaking: Investing to Draw and Keep Talent | Strengthening Brand America | Scoop.it
“Livability and talent recruitment have become the conjoined twins of economic development. If you want to have a puncher’s chance of drawing talent to your community, you need to encourage creation of the environment that appeals to them.”
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Why you should care about California’s ban on commissions for site-selection consultants

Why you should care about California’s ban on commissions for site-selection consultants | Strengthening Brand America | Scoop.it
“Is the Brown administration hurting California by banning commissions for consultants who help companies win tax credits? Some consultants themselves disagree on that question.”
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Economic Development Innovation & Leadership Awards Honor 20 Professionals

Economic Development Innovation & Leadership Awards Honor 20 Professionals | Strengthening Brand America | Scoop.it
“GIS Planning Inc., in partnership with fDi Intelligence, a division of the Financial Times in London, held an award ceremony in Fort Worth this evening to recognize 20 professionals from a variety of public and private organizations with Economic...”
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Where Young College Graduates Are Choosing to L...

Where Young College Graduates Are Choosing to L... | Strengthening Brand America | Scoop.it
“More young people are moving to the very heart of cities, even in economically troubled places like Buffalo and Cleveland.”
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Bound together: marriage rates and the American dream - Deseret News

Bound together: marriage rates and the American dream - Deseret News | Strengthening Brand America | Scoop.it
“The Deseret News National Edition fills a void in the American media landscape through rigorous journalism for family- and faith-oriented audiences.”
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The Key Role of Culture in Place Brand Strategy for Destinations, Cities and Nations

"The Role of Culture in City Branding - Lessons for Nation Branding", a presentation given to the 2014 Forum on Cultural Diplomacy in the Commonwealth at the Universal Peace Foundation in London on 15 October 2014.
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The Forbes 400: Is the American Dream Still Ali...

The Forbes 400: Is the American Dream Still Ali... | Strengthening Brand America | Scoop.it
““This year, Forbes has a fascinating chart of inherited vs. self-made wealth.”
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The crumbling American dream: Atlas Shrugged shows how to change course - Communities Digital News

The crumbling American dream: Atlas Shrugged shows how to change course - Communities Digital News | Strengthening Brand America | Scoop.it
“SAN ANTONIO, Texas, October 16 — In America today there is an overwhelming sense of hopelessness for the future. The American dream is slowly dying because of”
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The new global centers for talent

The new global centers for talent | Strengthening Brand America | Scoop.it
“Richard Florida at CityLab takes a look at a new study by the Boston Consulting Group and The Network, a recruiting firm, that identifies the world’s leading cities for global talent based on survey responses from more than 203,000 people from 189...”
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Rescooped by Ed Burghard from Placemaking: Destination Branding | Marketing | Revitalization
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The Best Small Towns are Made by People Who Want to Preserve What Makes Their Places Unique

The Best Small Towns are Made by People Who Want to Preserve What Makes Their Places Unique | Strengthening Brand America | Scoop.it
The best places inspire both creativity & activity, enable residents to savor conversations, draw tourists who come to experience the authentic character that residents enjoy every day, and deliver on nourishing souls with simple pleasures. These places remain homages to the past, offer unhurried atmospheres, preserve cultural gems & outdoor spaces, and have the uncommon ability to change lifestyles & shift points of view.
Via Rob Wolfe
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