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Strengthening Brand America: Accountability, Impact, Role and Success of Economic Developers

Strengthening Brand America: Accountability, Impact, Role and Success of Economic Developers | Strengthening Brand America | Scoop.it
Ed Burghard recently fielded a market research study among economic development peers in order to explore to whom they feel accountable, the impact of the work, the role in strategic planning, and ...
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Columbus Named a Top 10 American Dream City - The Burghard ...

Columbus Named a Top 10 American Dream City - The Burghard ... | Strengthening Brand America | Scoop.it
“The Burghard Group | Place Brand Masters. Enter your email for updates... About Strengthening Brand America Insight from Experts Resource Center Place BrandAID Sponsors · Columbus Named a Top 10 American Dream City · get email updates.”
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How to Use Social Media Channels to Build Your Newsletter

How to Use Social Media Channels to Build Your Newsletter | Strengthening Brand America | Scoop.it
“Your newsletter is gold! Social media channels are a great way to get initial engagement and distribution but in the end the interested prospect should land on your newsletter subscriber list.”
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Brand USA Reauthorized: A Triumph for America's Economy - TravelPulse

Brand USA Reauthorized: A Triumph for America's Economy - TravelPulse | Strengthening Brand America | Scoop.it
“Travel leaders applaud bipartisan effort to extend travel promotion program in omnibus bill.”
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Brand USA Selects Ogilvy Public Relations as Agency of Record - CNNMoney

“Brand USA Selects Ogilvy Public Relations as Agency of Record CNNMoney NEW YORK, Dec.”
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Is Ability To Achieve The American Dream The New Goal? – Survey Results

Is Ability To Achieve The American Dream The New Goal? – Survey Results | Strengthening Brand America | Scoop.it
““The ADCI was created by Xavier University. It is currently published on their website as a national index. I believe the ADCI is a good measure of the authenticity of Brand America's promise. It is that belief that motivated me to ...””
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Xavier University’s American Dream Composite Index™ (ADCI) Helps Businesses and Policy Makers Target Their Marketing Dollars | Business Wire

Xavier University’s American Dream Composite Index™ (ADCI) Helps Businesses and Policy Makers Target Their Marketing Dollars | Business Wire | Strengthening Brand America | Scoop.it
“Xavier University’s Williams College of Business launches the American Dream Composite Index™ (ADCI), the only statistically validated mea”
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Xavier ADCI Welcome - YouTube

Xavier ADCI Welcome - YouTube | Strengthening Brand America | Scoop.it
Welcome to the home of Xavier University's American Dream Composite Index
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‘Reshoring” trend has little impact on U.S. economy; Study finds

‘Reshoring” trend has little impact on U.S. economy; Study finds | Strengthening Brand America | Scoop.it
“A growing number of companies are beginning to return their business to the United States, known as reshoring, the opposite of off shoring.”
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Public opinion and the American Dream - AEI

Public opinion and the American Dream - AEI | Strengthening Brand America | Scoop.it
“What exactly are Americans saying about the American Dream and how have their views of it changed over time? Do Americans believe the dream is endangered?”
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Brand USA Tourism Board Challenged by Whistleblower

Brand USA Tourism Board Challenged by Whistleblower | Strengthening Brand America | Scoop.it
“A lawsuit against Brand USA alleges it engaged in "kickback schemes" with marketing partners, inflating their donations to qualify for greater federal funds.”
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Placemaking Main Street into a destination downtown

Placemaking Main Street into a destination downtown | Strengthening Brand America | Scoop.it
“Since World War II, main streets in towns have become less of an attraction and destination and more of a fast-pace expressway to get one where they want to be.”
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The geography of happiness: where americans are happiest and why

The geography of happiness: where americans are happiest and why | Strengthening Brand America | Scoop.it
“Does geographic location have to do with how happy one is? Apparently it does. Professor Stephan Goetz of Penn State University and a team developed a study that looks at varying levels of happiness among different counties across the U.S.”
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Utilizing The American Dream Composite Index To Identify Regional Level Performance Gaps

Utilizing The American Dream Composite Index To Identify Regional Level Performance Gaps | Strengthening Brand America | Scoop.it
““Today, the ADCI is available on a national and multi-state regional basis. Looking forward, the Xavier University Team is looking at ways to collect sufficient data to generate ADCI scores at the state and major MSA level.””
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Time To Change The Dialogue

““The Xavier University Team publishes a monthly report highlighting key findings from the ADCI survey. In their August report, the national economic index score improved; the well-being score declined; the societal index ...””
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American Dream Case Study – Cincinnati MSA

American Dream Case Study – Cincinnati MSA | Strengthening Brand America | Scoop.it
““You can get a further explanation of what each of the dimensions mean by visiting the Xavier University ADCI website. Just click on the sub-index description and a definition for the related dimensions will be provided.””
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(Column) Are We Heading For An Energy Renaissance?

(Column) Are We Heading For An Energy Renaissance? | Strengthening Brand America | Scoop.it
“The recent drop in gas prices was a welcome surprise for most Americans. After years of pain at the pump, American drivers finally got some relief this fall.”
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Political will, not tourism, key to nation brands now

Political will, not tourism, key to nation brands now | Strengthening Brand America | Scoop.it
“While India has an enduring campaign in 'Incredible India', However, it could be argued that the phrasing does not sufficiently differentiate India from other nationsThe London-based brand valuation agency, Brand Finance has raised India's ranking...”
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Economic Development Leaders Identify Regional Issues

Economic Development Leaders Identify Regional Issues | Strengthening Brand America | Scoop.it
“ The BDB hosts quarterly Economic Development Stakeholder meetings to convene city, county and chamber professionals and leaders to share best practices and to maintain a forum for important economic development information.”
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Mismatch for many: Good jobs and affordable housing often aren’t available in the same area

Mismatch for many: Good jobs and affordable housing often aren’t available in the same area | Strengthening Brand America | Scoop.it
“It would appear that good jobs and affordable housing do not go hand in hand when it comes to job markets and home prices in the U.S, making it difficult for middle class people to become homeowners.”
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A lot can happen in thirty years

A lot can happen in thirty years | Strengthening Brand America | Scoop.it
“By Dick Heupel, director of community and economic development, Building Better Communities, Ball State University I have long marveled at Robert Zemeckis’ film Back to the Future. In it, Michael J.”
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By: By: Tips On Project Scope Definition | Strength...

By: By: Tips On Project Scope Definition | Strength... | Strengthening Brand America | Scoop.it
“[…] “[…] “Questions You Should Answer Before Taking On Any Project” […]” […]”
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