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Friday, Dec. 06, 2013 - Brand America Newspaper

Friday, Dec. 06, 2013 - Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard - Friday, Dec. 06, 2013: Latest News On Community Branding
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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22 Blogging Tips That Will Get You More Visitors

“Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king.”
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Companies want to know how Generation Z thinks - Boston Globe

Companies want to know how Generation Z thinks - Boston Globe | Strengthening Brand America | Scoop.it
“Generation Z, loosely defined as anybody between the ages of 14 to 20 years old, are starting to spend their own money, and companies want to be prepared. Everybody from Netflix to Target is trying to get on the Gen Z radar.”
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Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects

Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects, is an update to a report jointly released by CII and SelectUSA in 2011.
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Show and Tell With the New Community Profile Infographics

Show and Tell With the New Community Profile Infographics | Strengthening Brand America | Scoop.it
“Images are much more effective than words alone at communicating complex information. When you only have a few critical seconds to hook and sustain the interest of your website visitors, you need to put that knowledge into play strategically.”
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What are the Greatest Opportunities in Branding Small Cities?

“Branding cities of all sizes can at once bring great opportunities and also real challenges. Get it right and there can be great synergy, focus and prosperity. Hit the wrong notes and there can be lost momentum and wasted funds.”
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Production Powerhouses: Manufacturing Jobs Shifting to Smaller, More Suburban Cities

Production Powerhouses: Manufacturing Jobs Shifting to Smaller, More Suburban Cities | Strengthening Brand America | Scoop.it
“Manufacturing continues its comeback across the country, and the regions leading its revival include many small to medium-sized cities, including those located in surburban areas of larger cities.”
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22 Blogging Tips That Will Get You More Visitors

22 Blogging Tips That Will Get You More Visitors | Strengthening Brand America | Scoop.it
“Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king.”
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For some, obstacles still block the American dream - Newsday

For some, obstacles still block the American dream - Newsday | Strengthening Brand America | Scoop.it
“A new study from the Federal Reserve Bank of St. Louis found that in tough times, a college degree does not provide the same buffer for blacks and Hispanics as it does for whites and Asians.”
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How to write a Brand Communications Strategy

How to write a Brand Communications Strategy | Strengthening Brand America | Scoop.it
“The role of Brand Communication is to change consumer behavior to drive the brand’s bond, power and profit. The worst thing you can ever do is start in on a creative brief without doing your homework.”
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Is Advertising a Waste of Money?

Is Advertising a Waste of Money? | Strengthening Brand America | Scoop.it
“Is Advertising a Waste of Money? | Strengthening Brand America: http://t.co/aDnSmXIMO7”;
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Top 10 Social Media Marketing Mistakes That You Shouldn’t Make

Top 10 Social Media Marketing Mistakes That You Shouldn’t Make | Strengthening Brand America | Scoop.it
“Social media marketing is something that everyone is adopting. Be it an established business or a small- local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks.”
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Our Ten Top Place Branding Posts of 2014

“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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David Gilford Interview – 40 Under 40 Winner

David Gilford Interview – 40 Under 40 Winner | Strengthening Brand America | Scoop.it
“David Gilford is Vice President of the New York City Economic Development Corporation, the City’s primary engine for economic growth.”
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Zimbabwe Not Ready for Rebranding - AllAfrica.com

“Zimbabwe Not Ready for Rebranding AllAfrica.com The speaker took us through an eloquent and well-designed power-point presentation that clearly demonstrated his in-depth understanding of the theoretical issues around nation branding.”
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Panama Canal Expansion Could Lift Smaller-Market Ports

Panama Canal Expansion Could Lift Smaller-Market Ports | Strengthening Brand America | Scoop.it
“When completed sometime early next year, the $5.2 billion Panama Canal expansion project will launch a new era in shipping, allowing larger capacity post-Panamax vessels to navigate through the canal and have direct access to the East Coast.”
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Class warfare is killing off the American Dream - Minneapolis Star Tribune

Class warfare is killing off the American Dream - Minneapolis Star Tribune | Strengthening Brand America | Scoop.it
“The American dream couldn’t be more alive but there are those promoting class warfare who are certainly trying to kill it off.”
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Remember the American Dream? - Peacock Panache

Remember the American Dream? - Peacock Panache | Strengthening Brand America | Scoop.it
“We can choose nativism, civic unrest and continued decline, or we can do the hard but necessary work of restoring the social contract...”
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Higher Education and the American Dream - Huffington Post

Higher Education and the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“It's a fair assessment to say that the business model of higher education in this country is broken. How we reached this point is complicated, and the biggest casualty of this sad state of affairs may be the American dream itself.”
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Interview With Jose Filipe Torres CEO Bloom Consulting

Interview With Jose Filipe Torres CEO Bloom Consulting | Strengthening Brand America | Scoop.it
“Interview With Jose Filipe Torres CEO Bloom Consulting | Strengthening Brand America: http://t.co/3mrdU6HVqb”;
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A Rocky Road to Travel; Making Business Development Work

A Rocky Road to Travel; Making Business Development Work | Strengthening Brand America | Scoop.it
“Probably harder than herding cats or making a meeting worthwhile is this thing we call, for lack of a better phrase, “business development.” Business development is an exercise in outreach and I am convinced that most organizations, and this...”
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John Williams-America and Dollar in Trouble

“John Williams of ShadowStats.com says, “We are still living in the throes of the panic of 2008. What the central banks did at that time, specifically the Fed and the ...”
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Amazing Grace

Amazing Grace | Strengthening Brand America | Scoop.it
“American politics are too often an ugly, mean-spirited affair, full of moral posing and finger pointing, which is probably why so many people are turned off by it.”
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