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Friday, Dec. 06, 2013 - Brand America Newspaper

Friday, Dec. 06, 2013 - Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard - Friday, Dec. 06, 2013: Latest News On Community Branding
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Bound together: marriage rates and the American dream - Deseret News

Bound together: marriage rates and the American dream - Deseret News | Strengthening Brand America | Scoop.it
“The Deseret News National Edition fills a void in the American media landscape through rigorous journalism for family- and faith-oriented audiences.”
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The Key Role of Culture in Place Brand Strategy for Destinations, Cities and Nations

"The Role of Culture in City Branding - Lessons for Nation Branding", a presentation given to the 2014 Forum on Cultural Diplomacy in the Commonwealth at the Universal Peace Foundation in London on 15 October 2014.
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The Forbes 400: Is the American Dream Still Ali...

The Forbes 400: Is the American Dream Still Ali... | Strengthening Brand America | Scoop.it
““This year, Forbes has a fascinating chart of inherited vs. self-made wealth.”
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The crumbling American dream: Atlas Shrugged shows how to change course - Communities Digital News

The crumbling American dream: Atlas Shrugged shows how to change course - Communities Digital News | Strengthening Brand America | Scoop.it
“SAN ANTONIO, Texas, October 16 — In America today there is an overwhelming sense of hopelessness for the future. The American dream is slowly dying because of”
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The new global centers for talent

The new global centers for talent | Strengthening Brand America | Scoop.it
“Richard Florida at CityLab takes a look at a new study by the Boston Consulting Group and The Network, a recruiting firm, that identifies the world’s leading cities for global talent based on survey responses from more than 203,000 people from 189...”
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Rescooped by Ed Burghard from Placemaking: Destination Branding | Marketing | Revitalization
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The Best Small Towns are Made by People Who Want to Preserve What Makes Their Places Unique

The Best Small Towns are Made by People Who Want to Preserve What Makes Their Places Unique | Strengthening Brand America | Scoop.it
The best places inspire both creativity & activity, enable residents to savor conversations, draw tourists who come to experience the authentic character that residents enjoy every day, and deliver on nourishing souls with simple pleasures. These places remain homages to the past, offer unhurried atmospheres, preserve cultural gems & outdoor spaces, and have the uncommon ability to change lifestyles & shift points of view.
Via Rob Wolfe
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Key Takeaways from a New Report on Seismicity and Fracking

“This week, a report led by Paul A. Friberg of Instrumental Software Technologies, Inc.”
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Study: Marcellus Shale a “Strong Engine of Job Growth”

“The school of Labor and Employment Relations at the Univ. of Illinois at Urbana-Champaign recently published a report, which puts the spotlight on how the Marcellus Shale has fueled significant job growth.”
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1000 Jobs Program Launched to Fill Chicagoland Manufacturing Jobs

1000 Jobs Program Launched to Fill Chicagoland Manufacturing Jobs | Strengthening Brand America | Scoop.it
“A public-private partnership effort has been launched in Chicago to fill open positions in the City and region’s manufacturing sector.”
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Is the American Dream Over?

Is the American Dream Over? | Strengthening Brand America | Scoop.it
“Is opportunity the same as it has always been in America? Or have issues of social mobility and income inequality turned America on her head?”
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100 Questions to Ask Yourself When Creating a Buyer Persona

100 Questions to Ask Yourself When Creating a Buyer Persona | Strengthening Brand America | Scoop.it
“Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.”
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Back to the Burbs: More Millennials Settling Outside Cities

Back to the Burbs: More Millennials Settling Outside Cities | Strengthening Brand America | Scoop.it
“Cities like San Francisco, Boston, New York, Chicago and D.C., may be known for attracting Millennials, but it’s the smaller towns outside of the largest cities that are seeing the fastest growth among young professionals, according to a study...”
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How Your Brain Processes Logos [Infographic]

How Your Brain Processes Logos [Infographic] | Strengthening Brand America | Scoop.it
“Take a second to sit back and think about your favorite brand. Perhaps it's a consumables brand, like Ben & Jerry's. Or maybe it's a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW.”
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The Higher ED Blog: How to brand a community without public consensus

The Higher ED Blog: How to brand a community without public consensus | Strengthening Brand America | Scoop.it
“Consensus is for cowards. That’s a bold statement; let’s unpack it before moving on. We refer to ‘the public’ as a single entity but everyone knows that this entity is made up of many groups with many opinions.”
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The Benefits of City and Regional Branding - Presentation to Local Au…

“This is the presentation I gave at Gardermoen Airport in Oslo in June 2014 to the mayors of the Oslo City region on the benefits of city and region branding an…”
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Brands Require A Higher Purpose

Brands Require A Higher Purpose | Strengthening Brand America | Scoop.it
“It’s not what you sell. It’s what you stand for. Beyond being simple, clear and inspirational, enlightened brands should seek an elevated purpose and articulate a point of view which stands for something.”
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A Brand New You! Discovering the Power of Your ...

A Brand New You! Discovering the Power of Your ... | Strengthening Brand America | Scoop.it
“We all love brands. From the shoes on our feet to the purses on our shoulders, we spend quality time with our favorite brands. We’re intentional about wearing and pairing them, and telling our fr…”
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Rescooped by Ed Burghard from Placemaking: Destination Branding | Marketing | Revitalization
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Activities are the Basic Building Blocks of a Place

Activities are the Basic Building Blocks of a Place | Strengthening Brand America | Scoop.it
Having something to do gives people a reason to come to a #place – and return. Are there choices of things to do? Does your place provide opportunities for social interaction? #placemaking
Via Rob Wolfe
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Rob Wolfe's curator insight, October 1, 8:05 AM

Activities draw people to places. How many different types of activities are occurring in your neighborhood, community, or city throughout the day?

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Nation’s Top Economic Developers to Gather in Fort Worth to Address New Strategies for Creating Jobs and Building Local Wealth

Nation’s Top Economic Developers to Gather in Fort Worth to Address New Strategies for Creating Jobs and Building Local Wealth | Strengthening Brand America | Scoop.it
“IEDC Annual Conference | Fort Worth, TX | October 19-22, 2014 WASHINGTON, DC (October 15, 2014) - The International Economic Development Council (IEDC) will hold its Annual Conference, October 19-22, 2014 at the Fort Worth Convention Center in Fort...”
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Brand Signal Or Brand Noise? 8 Indicators

Brand Signal Or Brand Noise? 8 Indicators | Strengthening Brand America | Scoop.it
“In economics, signalling focuses on the ability of one party to effectively convey information about itself to another party. That was relatively easy pre-Internet.”
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Check List of 10 things that Great Advertising should do

Check List of 10 things that Great Advertising should do | Strengthening Brand America | Scoop.it
“When you are in the midst of an advertising project, and you’re feeling stuck as a Brand Leader use this simple check list to find out where things might be missing for you.”
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Chinese Brands Have Begun Their Assault On The American Market -- Believe It - Forbes

Chinese Brands Have Begun Their Assault On The American Market -- Believe It - Forbes | Strengthening Brand America | Scoop.it
“Mark 2014 as the year the tide started to turn.”
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Illuminat Blessing's curator insight, October 14, 4:08 PM

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One Win Begats Another

One Win Begats Another | Strengthening Brand America | Scoop.it
“Setting the tone for a corporate culture starts at the top. It is the top boss, the CEO, that forges what can be a tradition of success.”
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How to Write an In-Depth Post in Less Than Two Hours

How to Write an In-Depth Post in Less Than Two Hours | Strengthening Brand America | Scoop.it
“In content marketing today, quality is more important than ever.”
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