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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Never Forget Marketing’s Most Basic Principles

Never Forget Marketing’s Most Basic Principles | Strengthening Brand America | Scoop.it
“There is no consensus around when the formal discipline of marketing actually began. For British marketers it is common to cite 18th Century businessman and potter Josiah Wedgwood as the inventor of modern marketing.”
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Does Tourism Marketing Boost Long-term Economic Growth?

Does Tourism Marketing Boost Long-term Economic Growth? | Strengthening Brand America | Scoop.it
“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
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Brand America Newspaper - The Burghard Group | ...

Brand America Newspaper - The Burghard Group | ... | Strengthening Brand America | Scoop.it
““Brand America Newspaper, by Ed Burghard: Latest News On Community Branding. Ed Burghard's insight: Is the American Dream Real? – #BrandAmerica News.”
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Leading Locations for 2015: Creating a Track Record of Economic Success, Denver-Aurora-Broomfield Ranks First

Leading Locations for 2015: Creating a Track Record of Economic Success, Denver-Aurora-Broomfield Ranks First | Strengthening Brand America | Scoop.it
“Area Development analyzed economic and workforce data for 373 MSAs to determine which U.S. cities are creating jobs and nurturing sustainable economic development.”
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Disabilities Act helped millions live American Dream (Opinion) - CNN.com

Disabilities Act helped millions live American Dream (Opinion) - CNN.com | Strengthening Brand America | Scoop.it
“As we celebrate the 25th anniversary of the Americans with Disabilities Act, we should applaud the progress, but always look forward to a brighter future.”
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Interview: New Cities Foundation

Interview: New Cities Foundation | Strengthening Brand America | Scoop.it
“Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems? Or will smaller cities get left behind in the wake of mega-cities?”
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Frank Denton: Another generation of the American dream - Florida Times-Union

Frank Denton: Another generation of the American dream - Florida Times-Union | Strengthening Brand America | Scoop.it
“When Mahshid Fatemi came to America from Iran in 1977, her dreams were driven by the primal necessity of leaving her oppressive homeland and getting an education at Jacksonville University.”
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American Dream - Press of Atlantic City

American Dream - Press of Atlantic City | Strengthening Brand America | Scoop.it
“To a baby boomer, the American Dream meant a big house in the suburbs, a car or two in the driveway, a swimming pool, a color TV, a couple of kids, maybe a dog. It's a dream that Ray and Debbie Lupu have lived for the past 14 years.”
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Our Ten Top Place Branding Posts of 2014

“During 2014, we covered a lot of territory within the practice of place and destination branding.”
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7 Habits of Highly Effective Economic Developers

7 Habits of Highly Effective Economic Developers | Strengthening Brand America | Scoop.it
““Most of us spend too much time on what is urgent and not enough time on what is important.” -Stephen R. Covey With apologies to the late inspirational writer Stephen R.”
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Replacing strategic planning with agile strategy

Replacing strategic planning with agile strategy | Strengthening Brand America | Scoop.it
“In a world that is becoming more complex, turbulent and less stable, our traditional approach to strategy – – strategic planning – – becomes increasingly less reliable and effective.”
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'Good countries' ranking: U.S. 21st - Coeur d'Alene Press

“'Good countries' ranking: U.S. 21st Coeur d'Alene Press So Oxford-educated Simon Anholt, a policy adviser and government consultant, created the Good Country Index.”
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Stockton to develop new 'brand' campaign to attract visitors - Central Stockton News

Stockton to develop new 'brand' campaign to attract visitors - Central Stockton News | Strengthening Brand America | Scoop.it
“The Stockton tourism agency titled 'Visit Stockton' is spending 80 thousand dollars to have a new city brand developed. "(Cities need a brand?) I think they do. We're not trying to change the image and become the tourism capital of California.”
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How To Find A Job You Love And Live The American Dream

How To Find A Job You Love And Live The American Dream | Strengthening Brand America | Scoop.it
“Far and away the best prize that life offers is the chance to work hard at work worth doing. Quote attributed to: Teddy Roosevelt Every so often somebody reaches out to me with information relevant to helping better understand the American Dream.”
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5 Reasons to use infographics for economic development

5 Reasons to use infographics for economic development | Strengthening Brand America | Scoop.it
“The outstanding growth of interest in infographics has been one of the dominant stories in marketing since 2010, whether you are talking economic development or equipment financing.”
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3 Reasons to Invest in the American Dream

3 Reasons to Invest in the American Dream | Strengthening Brand America | Scoop.it
“From the earliest days of our country, small businesses were the backbone of the American economy. Investments were made locally through the informal networks of investors and merchants. Industries...”
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Brand Management is under attack and I’m getting tired of it

Brand Management is under attack and I’m getting tired of it | Strengthening Brand America | Scoop.it
“I always wanted to work in Brand Management. I was lucky to have a great career. On my application for business school over 20 years ago, I outlined my dreams for a career in Brand Management.”
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How one act helped millions live American Dream - CNN

How one act helped millions live American Dream - CNN | Strengthening Brand America | Scoop.it
“As we celebrate the 25th anniversary of the Americans with Disabilities Act, we should applaud the progress, but always look forward to a brighter future.”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
Ed Burghard's insight:
Place branding should focus on better enabling residents to achieve their dreams.
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Infographics and economic development: What ED pros need to know

Infographics and economic development: What ED pros need to know | Strengthening Brand America | Scoop.it
“Infographics are shaking up the field of economic development.”
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Seeking the Right Balance

Seeking the Right Balance | Strengthening Brand America | Scoop.it
“I take no glee in the suffering of others. Indeed, the older I get, the more compassion I have for those who find themselves in difficult circumstances. Yep, I’m a real softie.”
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