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The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
“WIN: The Burghard Group | Strengthening Brand America: http://t.co/JXLQsLUOxS #DestinationBranding”
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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How to re-position your brand by transforming the perception of your competitor’s strength into a weakness

How to re-position your brand by transforming the perception of your competitor’s strength into a weakness | Strengthening Brand America | Scoop.it
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
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Replacing strategic planning with agile strategy

Replacing strategic planning with agile strategy | Strengthening Brand America | Scoop.it
“In a world that is becoming more complex, turbulent and less stable, our traditional approach to strategy – – strategic planning – – becomes increasingly less reliable and effective.”
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Highlights of the 2015 Annual Energy Outlook

Highlights of the 2015 Annual Energy Outlook | Strengthening Brand America | Scoop.it
“Last week the U.S. Energy Information Administration (EIA) released its Annual Energy Outlook 2015 (AEO2015). The report presents updated projections for U.S.”
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U.S. doesn't own American Dream anymore

U.S. doesn't own American Dream anymore | Strengthening Brand America | Scoop.it
“The American Dream is now easier to attain for people who live outside of America than those who live in it.”
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Brand Transparency vs Brand Authenticity

Brand Transparency vs Brand Authenticity | Strengthening Brand America | Scoop.it
“Last week, brand leaders from many industries gathered for The Blake Project’s annual Un-Conference at the Versace Mansion in Miami Beach.”
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Interview: New Cities Foundation

Interview: New Cities Foundation | Strengthening Brand America | Scoop.it
“photo credit: Chicago Gold Coast at Sunrise via photopin (license) Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems?”
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What Can Times Square Teach Us About Destination Development?

“Over the past forty years I have visited the Times Square District many, many times.”
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What Was the Most Common Place Branding Advice in 2014?

“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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Sort That Database and Everything Will Be Gravy

Sort That Database and Everything Will Be Gravy | Strengthening Brand America | Scoop.it
“The Ides of March have come and gone, and I have come to praise economic developers and not to bury them. For I once was one, and I like to think that I understand the pressures and the challenges that they face.”
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Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects

Business and Investment Climate in the United States: Local Economy, State Incentives and Growth Prospects, is an update to a report jointly released by CII and SelectUSA in 2011.
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Why is Wayfinding Integral to Place Branding? PART TWO

“Last week we considered how a wayfinding system adds to how we interact with locations and its importance to place branding.”
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Despite Economic Setbacks, Millennials Still Aspire to American Dream - Urban Land Magazine

Despite Economic Setbacks, Millennials Still Aspire to American Dream - Urban Land Magazine | Strengthening Brand America | Scoop.it
“New research sponsored by UDR Inc. and published by ULI shows that 26 percent of gen Yers currently own homes and virtually all expect to own a home eventually.”
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10 ways how to make your brand more loved

10 ways how to make your brand more loved | Strengthening Brand America | Scoop.it
“Where is your brand on the Brand Love Curve? In the consumer’s mind, brands sit on the Brand Love Curve, with brands going from Indifferent to Like It to Love It and finally becoming a Beloved Brand.”
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The still-fragile state of the American dream - Minneapolis Star Tribune

The still-fragile state of the American dream - Minneapolis Star Tribune | Strengthening Brand America | Scoop.it
“Amid shifts in our pessimism, we do still cling to this ideal.”
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How Millennials Are Redefining the American Dream - Huffington Post

How Millennials Are Redefining the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“With the housing crash and crippling student debt, millennials around the world are redefining The American Dream.”
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The millennial’s new ‘American Dream’

The millennial’s new ‘American Dream’ | Strengthening Brand America | Scoop.it
“Fortune’s Leigh Gallagher and Redfkin CEO Glen Kelman discuss how the real estate company is trying to attract younger consumers.”
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Doyle McManus: Is the American dream really dying? - Knoxville News Sentinel

Doyle McManus: Is the American dream really dying? - Knoxville News Sentinel | Strengthening Brand America | Scoop.it
“We don't just share the American dream; we share a tradition of worrying that the dream is slipping away.”
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The Higher ED Blog: Building a framework for best practices in regional workforce development systems

The Higher ED Blog: Building a framework for best practices in regional workforce development systems | Strengthening Brand America | Scoop.it
“Workforce development has arguably been an underutilized lens for regional economic development research and strategy.”
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Lessons in branding from the UAE | Wamda.com

Lessons in branding from the UAE | Wamda.com | Strengthening Brand America | Scoop.it
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
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How Can Downtowns and Main Streets Reinvent Themselves in the Digital Age?

“Many downtowns and Main Streets across the USA and Canada are grappling with how to remain relevant and thrive in the digital age.”
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Branding a New Region: The Tillamook Coast, Oregon

“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
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Does Tourism Marketing Boost Long-term Economic Growth?

“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
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Whose Place Brand is it Anyway?

“Last week I was reminded of the fragility of place brands and how they need to foster deep community roots from the start of their brand planning process.”
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Is Your Tourism Marketing Tapping into Visitor Feelings?

“In my book I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details.”
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7 Habits of Highly Effective Economic Developers

7 Habits of Highly Effective Economic Developers | Strengthening Brand America | Scoop.it
““Most of us spend too much time on what is urgent and not enough time on what is important.” -Stephen R. Covey With apologies to the late inspirational writer Stephen R.”
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