Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“Design Week Wally Olins dies aged 83 Design Week Whether advising a young student looking for advice on getting ahead in branding or advising presidents on ways to enhance their nation's brand, Wally was always willing to give more than he expected...”
If you want to keep up with the new ideas about economic development but don’t have the time to travel to a conference, read a whole book, listen to a podcast, or watch a webinar, you can find short, compelling capsules of relevant information while you have your morning coffee by reading a blog. With this in mind, here is a selection of excellent blogs about economic development.
“This Contributed Column is brought to you by RealStreet 2015, a new event sponsored by Business Facilities and Today’s Facility Manager magazines. Posted by Heidi Schwartz Inexpensive natural gas will boost manufacturing growth in the U.S.”
“Re-basing boosts Nigeria's brand equity, stakeholders caution on celebration BusinessDay The result of the re-basing is a good news but it depends on how the managers of the economy handle it to impact on the image of the nation, Jenkins Alumona, a...”
"Place Brand Identity Versus Place Brand Image" (The Burghard Group). Your place image is how your target audience thinks about your location. Identity is very different. Identity is what your location really is. It can be very different than how your location is perceived. Identity includes the assets and regulations of your place as well as the attitudes of your residents. Identity is all about an objective look in the mirror. photo: http://www.flickr.com/photos/stuckincustoms/3842066316/
“Interview: Brand USA boss Chris Thompson Travel Weekly UK Marketing organisation Brand USA is targeting massive growth from emerging markets. But as its chief executive Chris Thompson told Robin Searle, the UK will always remain a priority.”
“ Site selection is a type of GIS analysis that is used to determine the best site for something and fuzzy logic is one site selection method. It assigns membership values to locations that range from 0 to 1 and is commonly used to find ideal habitat for plants and animals. This article examines fuzzy logic and explains how and when to use it.”
“This is why the term 'branding' is highly misleading, says Simon Anholt, although reputation is critically important to a country. Branding means wrapping an image around an entity whilst reputation is more on what you earn ...”
"The Toledo Region Branding Initiative is a nearly five-year, $800,000 project of the Northwest Ohio Brand Council — representatives from various public and private organizations that came together in 2009 with a common goal to promote the region, said Toledo Region Brand Manager Jeff Schaaf. On April 4, the group unveiled a new tagline, “It Matters Where You Make It,” along with a new logo, the word “TOLEDO” with a small green arrow pointing forward."
Via Julien Dos Reis Pedro
Ed Burghard's insight:
It will be interesting to see how this brand is brought to life across target segments.