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Toronto ‘brand’ cracks top 10 among global cities

Toronto ‘brand’ cracks top 10 among global cities | Strengthening Brand America | Scoop.it
“Toronto may be the city others across Canada love to hate, but the rest of the world appears to feel differently.”
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Chicago: The city as a stage

Chicago: The city as a stage | Strengthening Brand America | Scoop.it
“How do the characters of individual neighbourhoods affect the image of a city? This week, we head to the US to explore the city of Chicago and some of its lesser-known neighbourhoods.”
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Widen and MINI USA Case Study ft. MINI of Madison

We share 5 key trends in marketing today featuring a case story from MINI USA and MINI of Madison presented at the AMA Madison Conference on March 10, 2015.

The top 5 things include:

1.
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Ride the Tiger

Ride the Tiger | Strengthening Brand America | Scoop.it
“During the 1992 presidential campaign, then candidate Ross Perot, an astute Texas businessman if there ever was one, warned that NAFTA (North American Free Trade Agreement) would create a “giant sucking sound” of jobs going south to the cheap labor...”
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Building a Strong Brand Narrative

When it comes to crafting their narrative many brands make this simple mistake: they add more just for the sake of it. Building a Strong Brand Narrative lays out the formula - Story, Visual and Content with statistics, best practices and examples.
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The American Dream + The Chinese Dream = A New World Dream - Huffington Post

The American Dream + The Chinese Dream = A New World Dream - Huffington Post | Strengthening Brand America | Scoop.it
“China is on the path of national revival, the so-called Chinese Dream. As part of the Chinese Dream, the Chinese envision a new version of the famous Silk Roads, the caravan routes that linked Asia with the West.”
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Sour economy threatens the American Dream - PBS NewsHour (blog)

Sour economy threatens the American Dream - PBS NewsHour (blog) | Strengthening Brand America | Scoop.it
“What does a stagnant economy mean for the pursuit of the American Dream? John Komlos warns that the golden days of growth are over.”
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Why is Wayfinding Integral to Place Branding? PART TWO

Why is Wayfinding Integral to Place Branding? PART TWO | Strengthening Brand America | Scoop.it
“Last week we considered how a wayfinding system adds to how we interact with locations and its importance to place branding.”
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Higher Education and the American Dream - Huffington Post

Higher Education and the American Dream - Huffington Post | Strengthening Brand America | Scoop.it
“It's a fair assessment to say that the business model of higher education in this country is broken. How we reached this point is complicated, and the biggest casualty of this sad state of affairs may be the American dream itself.”
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U.S. Colleges: The American Dream For International Students - Forbes

U.S. Colleges: The American Dream For International Students - Forbes | Strengthening Brand America | Scoop.it
“The world still sees America as the land of opportunity – for higher ed. This is why in 2014, there were some 1 million foreign students enrolled in U.S. colleges and universities, another peak in a string of all-time highs going back to 2000.”
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Marcellus Shale Brings Billions to Pennsylvania GDP While New York’s Oil and Gas Contributions Decline

“The Marcellus Shale represents an invaluable source of natural gas, stimulating state and national economies, creating jobs, and significantly reducing the United States’ dependence on foreign oil.”
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Mapping Chinese Direct Investment in the US Energy Economy - Center For American Progress

“Federal agencies should support U.S. governors, mayors, and private enterprises working to leverage foreign direct investment from China and other nations to build new clean energy projects in the United States.”
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Is Your Tourism Marketing Tapping into Visitor Feelings?

Is Your Tourism Marketing Tapping into Visitor Feelings? | Strengthening Brand America | Scoop.it
“In my book I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details.”
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Webinar: Using infographics and online data tools in economic development

Webinar: Using infographics and online data tools in economic development | Strengthening Brand America | Scoop.it
“Infographics and smart online data tools are changing the way economic developers communicate key information about their communities.”
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Build. Better. Content!

Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners.
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Keynote: Utilizing Successful Municipal Marketing Strategies & Industry Trends to Promote & Grow Your Brand by: Desiree Peterkin-Bell (USA), Office of the Mayor, Michael A. Nutter, Philadel...

Director of Strategic Communications and City Representative Desiree Peterkin-Bell has developed and implemented a successful digital media campaign to revitalize the City of Philadelphia’s local, national and international brand recognition while...
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How to build brand power - the five new P’s

How do you build a brand that’s meaningful, enduring and attractive? It all starts with brand purpose.
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Moving Brand Conversations To Recommendations

Moving Brand Conversations To Recommendations | Strengthening Brand America | Scoop.it
“This piece from Neil Glassman draws a distinction that I think has escaped many of us between conversation and recommendation. As the author himself says, he thought of social media as a platform to directly scale up word of mouth (WOM) marketing.”
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Show and Tell With the New Community Profile Infographics

Show and Tell With the New Community Profile Infographics | Strengthening Brand America | Scoop.it
“Images are much more effective than words alone at communicating complex information. When you only have a few critical seconds to hook and sustain the interest of your website visitors, you need to put that knowledge into play strategically.”
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Why foreign direct investment matters - The Missoulian

“The Missoulian Why foreign direct investment matters The Missoulian Earlier this spring, Montana representatives from the governor's office participated in the SelectUSA Conference, which attracted companies from all over the world.”
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Your 'Birth Lottery' Determines Your American Dream? - New Study - Patch.com

Your 'Birth Lottery' Determines Your American Dream? - New Study - Patch.com | Strengthening Brand America | Scoop.it
“American children born into high-income families see far greater earnings over their lifetimes than children born into low-income homes.”
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Panama Canal Expansion Could Lift Smaller-Market Ports

Panama Canal Expansion Could Lift Smaller-Market Ports | Strengthening Brand America | Scoop.it
“When completed sometime early next year, the $5.2 billion Panama Canal expansion project will launch a new era in shipping, allowing larger capacity post-Panamax vessels to navigate through the canal and have direct access to the East Coast.”
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Your 'Birth Lottery' Determines Your American Dream? - New Study - Patch.com

Your 'Birth Lottery' Determines Your American Dream? - New Study - Patch.com | Strengthening Brand America | Scoop.it
“American children born into high-income families see far greater earnings over their lifetimes than children born into low-income homes.”
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Marcellus Shale Creates New Opportunities for Students and Veterans

“The oil and gas industry is employing hundreds of thousands throughout the Commonwealth and creating new opportunities for students studying law and veterans returning from service in search of employment.”
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