Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“From branding a country to branding a city in this case the Dutch city of Eindhoevn. Both city and country identities can encounter similar issues, governments, councils and business usually … Read More » (Eindhoven - an open source city brand?”
“Now only half of small business executives think California is headed in the wrong direction. That’s a more optimistic outlook seen in an annual survey of about 500 executives by the advocacy firm Small Business California.”
“Trying something new for the first time can elicit a whole range of emotions. Whether you're nervous about the outcome or excited for the new challenge (or both!), there's always that element of the unknown.”
“I’ve always heard marketers say how Brand is the hub of the organization. While it makes sense, it’s just talk unless you are managing your business based on the Brand’s Big Idea throughout every inch of your organization.”
“We all should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value no matter what their color. Maya Angelou. Valuing Diversity.”
“With a multi-billion dollar wave of new assembly plants, Mexico will soon become the United State’s No. 1 source of imported cars, overtaking Japan and Canada in the process. And that’s a pretty big thing.”
Tourism New Zealand invites potential travellers to discover the real Middle-earth as brought to life in The Hobbit Trilogy, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), by taking a digital journey through filming locations on newzealand.com. The latest addition to Tourism New Zealand’s consumer site, ‘Take a Flight’, is part of the organisation’s work to leverage the connection between the Middle-earth of The Hobbit Trilogy and the landscapes and experiences of New Zealand.
Via Julien Dos Reis Pedro
“State defends new tourism slogan as good branding Washington Times Competition for the state's tourism dollars is fierce, with regions fighting to get their destinations highlighted in the state campaign.”
Ed Burghard's insight:
Slogans need to communicate your core brand promise.
“Have you ever used NPS surveys in your marketing? If you dismissed NPS as something only customer service should worry about, think again. If you're not using these surveys, you're missing out on a big way to grow your business. How?”
“CHICAGO – Governor Pat Quinn today announced that Illinois has moved up to third in the nation—and the Chicago area is now the number one metro market in the country for new and expanded corporate facilities.”
Ed Burghard's insight:
Wish the Governor's office would check IL performance in enabling the American Dream.