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How to Write a Press Release [Free Template]

How to Write a Press Release [Free Template] | Strengthening Brand America | Scoop.it
“Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy.”
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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US Homeownership Rate Drops Steadily: So Much for the 'American Dream' - Home Buying Institute

US Homeownership Rate Drops Steadily: So Much for the 'American Dream' - Home Buying Institute | Strengthening Brand America | Scoop.it
“The U.S. homeownership rate has declined steadily over the last 10 years or so. Is it no longer the 'American Dream.' Americans today are more reluctant to enter the housing market, and rightfully so.”
Ed Burghard's insight:
Homeownership never was the American Dream. Learn what the American Dream is at the www.strengtheningbrandamerica.com website.
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Donald Trump: The American Dream is Dead !

“Multi-billionaire Donald Trump announced ... "The fact is, the American Dream is dead – but if I win, I will bring it back bigger"”
Ed Burghard's insight:
According to Xavier University, the American Dream is not dead. Donald should check out their findings at the www.strengtheningbrandamerica.com website.
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Quebec Named Most Competitive Canadian Province - woodworkingnetwork.com

Quebec Named Most Competitive Canadian Province - woodworkingnetwork.com | Strengthening Brand America | Scoop.it
“According to a survey by Site Selection magazine, Québec is the most competitive province in a Canada for economic development.”
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Red Army, Red Dots and the Wind Cries Rhode Island

Red Army, Red Dots and the Wind Cries Rhode Island | Strengthening Brand America | Scoop.it
“As my regular readers (my mother and some guy in India) know, I write primarily for a business audience, tackling topical issues that I think would be of interest to corporate executives, economic developers and just regular folks.”
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Midwest: Economy Improves, but Not Fast Enough

Midwest: Economy Improves, but Not Fast Enough | Strengthening Brand America | Scoop.it
“Interview by Rachel Duran Consumer spending remains strong; when will businesses increase their investments? Editor’s Note: This interview was conducted on June 11, 2015. For the latest information in regard to the U.S.”
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5 Ways to Measure Social Media ROI

5 Ways to Measure Social Media ROI | Strengthening Brand America | Scoop.it
“It’s clear that there’s no single easy way to measure social media ROI. However, combining several different methods may get you the results you need. 1. Direct Method The clear path exists for social media marketers who use social media in a...”
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Webinar: Using infographics and online data tools in economic development

Webinar: Using infographics and online data tools in economic development | Strengthening Brand America | Scoop.it
“Infographics and smart online data tools are changing the way economic developers communicate key information about their communities.”
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Rubio warns 'American Dream' slipping away - Reno Gazette Journal

Rubio warns 'American Dream' slipping away - Reno Gazette Journal | Strengthening Brand America | Scoop.it
“GOP presidential candidate Marco Rubio makes his first campaign stop in Reno Monday night at the Peppermill.”
Ed Burghard's insight:
It would be a more credible message if Mark would review the Xavier University research into the American Dream. He can find it on the www.strengtheningbrandamerica.com website.
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David Gilford Interview – 40 Under 40 Winner

David Gilford Interview – 40 Under 40 Winner | Strengthening Brand America | Scoop.it
“David Gilford is Vice President of the New York City Economic Development Corporation, the City’s primary engine for economic growth.”
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Zimbabwe Not Ready for Rebranding - AllAfrica.com

“Zimbabwe Not Ready for Rebranding AllAfrica.com The speaker took us through an eloquent and well-designed power-point presentation that clearly demonstrated his in-depth understanding of the theoretical issues around nation branding.”
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David Gilford Talks About The Future Of ED – 40 Under 40 Winner

David Gilford Talks About The Future Of ED – 40 Under 40 Winner | Strengthening Brand America | Scoop.it
“David Gilford Talks About The Future Of ED – 40 Under 40 Winner | Strengthening Brand America: http://t.co/hel90exWst”;
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Labor Day and the American Dream - East Rockaway Herald

Labor Day and the American Dream - East Rockaway Herald | Strengthening Brand America | Scoop.it
“The American Dream isn’t as mystical as people may think. It’s a simple concept: If you’re willing to work hard . . .”
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Pennsylvania to Become Net Natural Gas Exporter While Upstate New York Languishes Under Fracking Ban

“Thanks to hydraulic fracturing and skyrocketing natural gas production, Pennsylvania is set to become a new exporter of natural gas in 2015 according to energy analysts at Bentek Energy.”
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10 Reasons Facebook Isn’t Working for Your Company

10 Reasons Facebook Isn’t Working for Your Company | Strengthening Brand America | Scoop.it
“Facebook organic reach is dropping. Are the days of easy Facebook wins over? Should we all abandon our Facebook business pages and focus our social media attention elsewhere? Not so fast. Before you jump the Great Ship Facebook, take a look at the...”
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North Dakota’s Boom Turns to Steady Growth

North Dakota’s Boom Turns to Steady Growth | Strengthening Brand America | Scoop.it
“By Rachel Hamilton “North Dakota’s economy is still moving in an upward, positive direction by positive concerted effort to support businesses and entrepreneurial environments,” says Paul Lucy, director of the Economic Development and Finance...”
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Melbourne City Council to spend millions on Christmas - The Age

Melbourne City Council to spend millions on Christmas - The Age | Strengthening Brand America | Scoop.it
“Christmas will undergo a 'brand refresh' in Melbourne this year, as millions of dollars are spent to transform the city into Australia's Christmas capital.”
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Where is the Money in Social Media (ROI)?

Where is the Money in Social Media (ROI)? | Strengthening Brand America | Scoop.it
“Marketers understand instinctively that if you talk to people nicely then they should be more willing to buy from you. But as @treypennington pit it “Happy feelings are not ROI. ROI means RETURN ON INVESTMENT.” MarketingSherpa has put thogether a...”
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Economic development marketing hacks you need to know

Economic development marketing hacks you need to know | Strengthening Brand America | Scoop.it
“When it comes to place marketing, economic development professionals have a pretty strong idea of the essential components: a clear, informative website, a fully-featured GIS location analysis tool and a robust social media presence.”
Ed Burghard's insight:
Effective place marketing begins with a compelling promise. In the U.S., the promise of better enabling residents to achieve their American Dream is the promise to pursue.
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New Adams County brand unveiled - WGEM

New Adams County brand unveiled - WGEM | Strengthening Brand America | Scoop.it
“Adams County has a new brand and logo. Representatives from the Adams County Workforce Steering Committee did the unveiling Tuesday morning. ”
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22 Blogging Tips That Will Get You More Visitors

“Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king.”
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Companies want to know how Generation Z thinks - Boston Globe

Companies want to know how Generation Z thinks - Boston Globe | Strengthening Brand America | Scoop.it
“Generation Z, loosely defined as anybody between the ages of 14 to 20 years old, are starting to spend their own money, and companies want to be prepared. Everybody from Netflix to Target is trying to get on the Gen Z radar.”
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