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Wind Power Costs in U.S. Are Six Times Higher Than Claimed

Wind Power Costs in U.S. Are Six Times Higher Than Claimed | Strengthening Brand America | Scoop.it
“The following article was written by S. Michael Holly, the Chairman of Sorgo Fuels & Chemicals, Inc.”
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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The American Dream Isn't Just About Income - The Federalist

The American Dream Isn't Just About Income - The Federalist | Strengthening Brand America | Scoop.it
“The American Dream Isn't Just About Income The Federalist Howard Gold attracted some attention recently with a USA Today article purporting to calculate the cost of the “American Dream” and tallying up a household income of $130,000 per year.”
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Your Leads Are Annoyed With You: Here's Why [Data]

Your Leads Are Annoyed With You: Here's Why [Data] | Strengthening Brand America | Scoop.it
“When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list.”
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Rethinking How To Reach Brand Audiences

Rethinking How To Reach Brand Audiences | Strengthening Brand America | Scoop.it
“We need to move on. That’s my take-away from a piece by Tara Walpert Levy. We need to move on from a mind-set based on reach and drop-off, and replace it with one centered on engagement and accumulation.”
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What Cities Can Teach Marketers About Marketing - The Customer Edge

What Cities Can Teach Marketers About Marketing - The Customer Edge | Strengthening Brand America | Scoop.it
“This article is by Andy Levine, president and chief creative officer at Development Counsellors International. If you are like most consumer marketing pro (What can 'smart cities' teach the private sector about marketing?”
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Chasing the American Dream: Understanding What Shapes our Fortunes, by Mark Robert Rank, Thomas A. Hirschl and Kirk A. Foster

Chasing the American Dream: Understanding What Shapes our Fortunes, by Mark Robert Rank, Thomas A. Hirschl and Kirk A. Foster | Strengthening Brand America | Scoop.it
Angelia Wilson on a national narrative that distorts reality with its boundless optimism
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Lessons from Branding a Destination: Your People Influence the Touch-points of Your Destination

Lessons from Branding a Destination: Your People Influence the Touch-points of Your Destination | Strengthening Brand America | Scoop.it
(by Jaid Hulsbosch). Locals must be able to identify with your place's brand and be aligned to the brand’s vision and values. A strong destination brand creates a virtuous circle that makes it a desirable place to live and do business. #placebranding #placemarketing
Via Rob Wolfe
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The New Rules of Selling [SlideShare]

The New Rules of Selling [SlideShare] | Strengthening Brand America | Scoop.it
“This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. "If you run a small company, then you're in sales.”
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Best States for Entrepreneurs: Surprises, Fast Movers

Best States for Entrepreneurs: Surprises, Fast Movers | Strengthening Brand America | Scoop.it
“And the best state for entrepreneurs is…not California. At least not according to a new ranking from a tam of economists at the University of Nebraska.”
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Study: Ohio Could Add 16,000 jobs, $2.68 Billion

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8 Clever Ways to Triple Your Content Output (and Traffic)

8 Clever Ways to Triple Your Content Output (and Traffic) | Strengthening Brand America | Scoop.it
“We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens.”
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How to Get People to Read Your Entire Blog Post

How to Get People to Read Your Entire Blog Post | Strengthening Brand America | Scoop.it
“Once upon a time, you wrote an article. It was a good one.”
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Essay: On equality, opportunity and the American dream - Las Vegas Sun

Essay: On equality, opportunity and the American dream - Las Vegas Sun | Strengthening Brand America | Scoop.it
“Essay: On equality, opportunity and the American dream Las Vegas Sun Upward social mobility — or the lack of it in the United States — has been characterized by President Barack Obama as "the defining challenge of our time." Today, children born...”
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Elon Musk's Tesla Gigafactory California incentives split business, consumer groups - Sacramento Business Journal

Elon Musk's Tesla Gigafactory California incentives split business, consumer groups - Sacramento Business Journal | Strengthening Brand America | Scoop.it
California consumer advocates are split over whether the state should join job-hungry competitors in offering huge financial incentives for Tesla Motors' $5 billion battery gigafactory.
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Study: NJ is top 10 for site selection websites - NJBIZ

Study: NJ is top 10 for site selection websites - NJBIZ | Strengthening Brand America | Scoop.it
“Study: NJ is top 10 for site selection websites NJBIZ The analysis ranked the Garden State ninth in its evaluation of "economic development site selection website services" across the United States, highlighting the website of Choose New Jersey,...”
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The American Dream, undocumented - MSNBC

The American Dream, undocumented - MSNBC | Strengthening Brand America | Scoop.it
“MSNBC The American Dream, undocumented MSNBC Eighteen years later, Hugo still doesn't have legal immigration status, but that hasn't stopped him from securing the trappings of the American middle class: a steady job, a wife, three kids, a dog,...”
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Conference Attendees: How to Get the Most Bang for Your Buck

Conference Attendees: How to Get the Most Bang for Your Buck | Strengthening Brand America | Scoop.it
“Want to know the best way to waste your company’s time and money? Go to a conference without having any goals. No, seriously. That’s like “doing marketing” without having any idea why you’re doing it or what you’re trying to accomplish.”
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Brand South Africa: Building an enduring relationship - BusinessDay

Brand South Africa: Building an enduring relationship - BusinessDay | Strengthening Brand America | Scoop.it
“Brand South Africa: Building an enduring relationship BusinessDay Matola also explains the importance of the South Africa nation brand viz-a-viz the promotion of the African brand in view of developing the continent as a whole and competing at par...”
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Logo Design Failures and Its Impact on Brand Image

Logo Design Failures and Its Impact on Brand Image | Strengthening Brand America | Scoop.it
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Montana - Home of Residents Living the American Dream | Real Estate Montana & Co.

Montana - Home of Residents Living the American Dream | Real Estate Montana & Co. | Strengthening Brand America | Scoop.it
“ Montana ranks #1 in the study, the American Dream Composite Index (ADCI). A second study, the Gallup-Healthways Well-Being Index (WBI), ranks Montana #6.”
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Billions of Dollars Continue to Be Invested in the Utica

“Anyone who was born and raised in eastern Ohio knows that large scale investments in the region have been few and far between. Thankfully with increased oil and gas development over the past several years, things have really turned around. ...”
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Local Histories and Economic Development

Local Histories and Economic Development | Strengthening Brand America | Scoop.it
“It’s been a quiet few weeks as people have taken their summer holidays here in the USA so this week instead of bringing you the usual interview format I thought I’d visit an article published by Ed Burghard from StrengtheningBrandAmerica.com Ed’s...”
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What Cities Can Teach Marketers About Marketing - Forbes

What Cities Can Teach Marketers About Marketing - Forbes | Strengthening Brand America | Scoop.it
“Forbes What Cities Can Teach Marketers About Marketing Forbes This article is by Andy Levine, president and chief creative officer at Development Counsellors International.”
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Discover The Playable City: The Happy Face Of The Urban Environment - Forbes

Discover The Playable City: The Happy Face Of The Urban Environment - Forbes | Strengthening Brand America | Scoop.it
“Forbes Discover The Playable City: The Happy Face Of The Urban Environment Forbes Bristol is the perfect backdrop for testing ideas: we're a small city, not London, and we can take permission for ourselves.”
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Economic Well-Being of U.S. Households | Eye On Housing

Economic Well-Being of U.S. Households | Eye On Housing | Strengthening Brand America | Scoop.it
“The Federal Reserve Board recently released its Report on the Economic Well-Being of U.S. Households. The report provides results from the Board’s 2013 survey”
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The Ugly Truth About Meetings: Why They Are Such a Time Suck [Infographic]

The Ugly Truth About Meetings: Why They Are Such a Time Suck [Infographic] | Strengthening Brand America | Scoop.it
“You know that refreshing feeling when you get out of a meeting, bright eyed and bushy tailed, feeling like you really got a lot of solid work done? Yeah, okay. Most meetings aren't like that at all.”
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