Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“During the 1992 presidential campaign, then candidate Ross Perot, an astute Texas businessman if there ever was one, warned that NAFTA (North American Free Trade Agreement) would create a “giant sucking sound” of jobs going south to the cheap labor...”
When it comes to crafting their narrative many brands make this simple mistake: they add more just for the sake of it. Building a Strong Brand Narrative lays out the formula - Story, Visual and Content with statistics, best practices and examples.
“China is on the path of national revival, the so-called Chinese Dream. As part of the Chinese Dream, the Chinese envision a new version of the famous Silk Roads, the caravan routes that linked Asia with the West.”
“It's a fair assessment to say that the business model of higher education in this country is broken. How we reached this point is complicated, and the biggest casualty of this sad state of affairs may be the American dream itself.”
“The world still sees America as the land of opportunity – for higher ed. This is why in 2014, there were some 1 million foreign students enrolled in U.S. colleges and universities, another peak in a string of all-time highs going back to 2000.”
“Federal agencies should support U.S. governors, mayors, and private enterprises working to leverage foreign direct investment from China and other nations to build new clean energy projects in the United States.”
“In my book I have observed how successful places focus on delivering emotional and social benefits. They are concerned by how they will make people feel, rather than relying on boring lists, facts and details.”
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners.
Director of Strategic Communications and City Representative Desiree Peterkin-Bell has developed and implemented a successful digital media campaign to revitalize the City of Philadelphia’s local, national and international brand recognition while...
“This piece from Neil Glassman draws a distinction that I think has escaped many of us between conversation and recommendation. As the author himself says, he thought of social media as a platform to directly scale up word of mouth (WOM) marketing.”
“Images are much more effective than words alone at communicating complex information. When you only have a few critical seconds to hook and sustain the interest of your website visitors, you need to put that knowledge into play strategically.”
“The Missoulian Why foreign direct investment matters The Missoulian Earlier this spring, Montana representatives from the governor's office participated in the SelectUSA Conference, which attracted companies from all over the world.”
“When completed sometime early next year, the $5.2 billion Panama Canal expansion project will launch a new era in shipping, allowing larger capacity post-Panamax vessels to navigate through the canal and have direct access to the East Coast.”
“The oil and gas industry is employing hundreds of thousands throughout the Commonwealth and creating new opportunities for students studying law and veterans returning from service in search of employment.”
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