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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Free eBook: Place Branding Expert Advice - Curated by Ed Burghard

Free eBook: Place Branding Expert Advice - Curated by Ed Burghard | Strengthening Brand America | Scoop.it
“Free place branding expert advice is a precious thing. Ed Burghard (StrengtheningBrandAmerica) has put together a very insightful eBook offering precisely that - free advice from some of the leadin...”
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American Dream Insights – December 2014 | Regio...

American Dream Insights – December 2014 | Regio... | Strengthening Brand America | Scoop.it
““Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic””
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Land use planning and economic growth

Land use planning and economic growth | Strengthening Brand America | Scoop.it
“In this daily podcast put forth by CATO Institute, featured speaker Edward L. Glaeser speaks to the fact that not enough attention is paid to land-use regulation when it comes to economic growth and it’s promotion.”
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Sand and Crude Oil Have Railroads and Towns Booming in South Texas

Sand and Crude Oil Have Railroads and Towns Booming in South Texas | Strengthening Brand America | Scoop.it
“The Southwestern Rail Conference featured several railroad companies talking about how the shale boom has revolutionized business for them and nearby towns.”
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Place Brand Architecture | American Dream

Place Brand Architecture | American Dream | Strengthening Brand America | Scoop.it
““RT @citynationplace: Place Brand Architecture by Strengthening Brand America - new perspective: http://t.co/ydYHO9TWbk”;”;
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Decision-Makers, Drivers, and Inner Workings of the Location Selection Process

Decision-Makers, Drivers, and Inner Workings of the Location Selection Process | Strengthening Brand America | Scoop.it
“Those charged with making the location decision look to satisfy the company’s long-term goals, while achieving a return on the investment and minimizing risk.”
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Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
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FACT SHEET: Increasing Investment in US Roads, Ports and Drinking Water ... - Whitehouse.gov (press release)

FACT SHEET: Increasing Investment in US Roads, Ports and Drinking Water ... - Whitehouse.gov (press release) | Strengthening Brand America | Scoop.it
“Building a 21st-century infrastructure is a critical component of the Administration’s efforts to accelerate economic growth, expand opportunity, create jobs and improve the competitiveness of the American economy.”
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When Branding Projects Require Rebranding

When Branding Projects Require Rebranding | Strengthening Brand America | Scoop.it
“Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere.”
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VIDEO: The U.S. Shale Revolution: An Economic and Environmental Game Changer

“The shale revolution has reached new and extraordinary heights, increasing prosperity, driving down greenhouse gas emissions, and strengthening American energy security.”
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Finding Eureka: The Inspiration Behind America's Best Travel Campaigns

Finding Eureka: The Inspiration Behind America's Best Travel Campaigns | Strengthening Brand America | Scoop.it
“When you think of the best advertising in travel marketing, three campaigns likely spring to mind: “I Love New York,” “Pure Michigan” and Las Vegas’ “What Happens Here, Stays Here.” I recently had the chance to interview key architects in the...”
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Utica Shale Closes the Job Gap in Ohio

“As EID reported last week, the unemployment rate in shale counties has fallen at a staggering rate. This past weekend, Team Northeast Ohio released a report with some additional numbers, which fall right in line with the trends EID highlighted,...”
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6 Basic Reports Every Marketer Should Know How to Run

6 Basic Reports Every Marketer Should Know How to Run | Strengthening Brand America | Scoop.it
“Truthfully, there are tons of metrics that you can report on.”
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The 14 best startup cities in America

The 14 best startup cities in America | Strengthening Brand America | Scoop.it
“We are all well aware of the usual startup hubs that all the coolest businesses are popping out of ie. San Francisco, Silicon Valley, Brooklyn, etc. But where else can we find (or expect to find) start-ups coming out of?”
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The Rise of the Brand State | Foreign Affairs

The Rise of the Brand State | Foreign Affairs | Strengthening Brand America | Scoop.it
“Look at the covers of the brochures in any travel agency and you will see the various ways in which countries present themselves on the world's mental map.”
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Making our cities smarter and safer

Making our cities smarter and safer | Strengthening Brand America | Scoop.it
“Boston’s new Mayor Martin J. Walsh in 2014 changed the way that the government operated by using data (input and output) to create a unique balance between people management, statistics and investment in the city of Boston.”
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Our 10 top economic development blog posts of 2014

Our 10 top economic development blog posts of 2014 | Strengthening Brand America | Scoop.it
“As we come to the end of 2014, it's interesting to take a look back and see what has resonated most among the many economic development professionals who follow us. Here is a look at the 10 most popular economic development blog posts of the year.”
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Digital Battlefields of the Future

Digital Battlefields of the Future | Strengthening Brand America | Scoop.it
“A couple of months ago, my credit union sent me a new credit card in the mail because I had made a transaction at Home Depot. Apparently my personal information had been compromised. Home Depot had been hacked. Hence the new card.”
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New branding for Topeka: The Capital City of Fun - Kansas First News

New branding for Topeka: The Capital City of Fun - Kansas First News | Strengthening Brand America | Scoop.it
“New branding is expected to roll out later this year.”
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Making brand leaders better at running the brand financials

Making brand leaders better at running the brand financials | Strengthening Brand America | Scoop.it
“Great Brand Leaders, not only drive demand, they drive profitable demand. A lot of marketers enter in marketing as a career because they weren’t into the numbers part of business.”
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Is it time to retire 'Historic Triangle' as area's brand? - Virginia Gazette

Is it time to retire 'Historic Triangle' as area's brand? - Virginia Gazette | Strengthening Brand America | Scoop.it
“Coming up with a common name to define the region has always been a little bit controversial.”
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Here Are The Most Expensive Countries In The World To Live In

Here Are The Most Expensive Countries In The World To Live In | Strengthening Brand America | Scoop.it
“You might think life here in America is expensive. But it turns out that when compared to the rest of the world, the U.S. doesn't even make the list of the 20 most expensive countries to live in.”
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The American dream is achievable - News-Press N...

The American dream is achievable - News-Press N... | Strengthening Brand America | Scoop.it
““If I had a friend or life coach who told me that no matter what I did in life, others would view me as inhuman, discriminate against me at every turn, and never respect me, I would drop that person and find someone helpful.”...”
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