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China’s Pittsburgh moment | Economic Development.org

China’s Pittsburgh moment | Economic Development.org | Strengthening Brand America | Scoop.it
“RT @ecdevdotorg: What do Pittsburgh and China have in common? http://t.co/j3T1XHZy5o #ecdev #econdev”
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Strengthening Brand America
News on Economic Development and Place Branding
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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Washington County: A Shale Success Story

“When the first successful Marcellus Shale well was drilled in Washington County, Pennsylvania over a decade ago, no one could have foreseen the tremendous economic impact and growth this industry would bring.”
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The U.S. Doesn't Own the American Dream Anymore - The Cheat Sheet

The U.S. Doesn't Own the American Dream Anymore - The Cheat Sheet | Strengthening Brand America | Scoop.it
“Studies show that the American Dream is now more easily attained by those that don't, in fact, live in America. What happened?”
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Indiana Religious Freedom Law News: PR Firm Hired to Improve Image After ... - The Christian Times

Indiana Religious Freedom Law News: PR Firm Hired to Improve Image After ... - The Christian Times | Strengthening Brand America | Scoop.it
“The state of Indiana has hired a public relations firm to rebrand its image after it received scathing criticisms from the religious freedom law signed by Republican Mayor Mike Pence last month.”
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What Will Volvo Do?

What Will Volvo Do? | Strengthening Brand America | Scoop.it
“Sometimes determining what I should write about in my blog, which targets an audience comprised of both economic developers and corporate executives, is the hardest part.But by taking a cue from my former career as a journalist, a business editor...”
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What Can Times Square Teach Us About Destination Development?

“Over the past forty years I have visited the Times Square District many, many times.”
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Branding a New Region: The Tillamook Coast, Oregon

“Last year, TDM was invited to develop brand and tourism strategies for Tillamook County on the acclaimed Oregon Coast.”
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You deserve better advertising

You deserve better advertising | Strengthening Brand America | Scoop.it
“While that’s a very famous tongue-in-cheek quote from David Ogilvy, it should be a kick in the butt to clients. It suggests that if you suck as a client, you will get advertising that sucks. It’s likely true.”
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Whose Place Brand is it Anyway?

“Last week I was reminded of the fragility of place brands and how they need to foster deep community roots from the start of their brand planning process.”
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How Does Wayfinding Support Place Branding? PART ONE

How Does Wayfinding Support Place Branding? PART ONE | Strengthening Brand America | Scoop.it
“The primary function of wayfinding is to guide people to places.”
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Immigrants and the American Dream - National Review Online

Immigrants and the American Dream - National Review Online | Strengthening Brand America | Scoop.it
“There are policies that could reinvigorate the American dream for everyone here.”
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What Was the Most Common Place Branding Advice ...

What Was the Most Common Place Branding Advice ... | Strengthening Brand America | Scoop.it
““Earlier this month I received an email from Ed Burghard at Strengthening Brand America.”
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Some thoughts on strategy in a world of open networks

Some thoughts on strategy in a world of open networks | Strengthening Brand America | Scoop.it
“Over the years, I have collected a number of thoughts on developing strategies in a globally connected world. In a globally connected world, isolation is a choice. If you want to face the turbulence ahead by yourself, go ahead.”
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Does ‘place branding’ need a rebrand? (part 1)

Does ‘place branding’ need a rebrand? (part 1) | Strengthening Brand America | Scoop.it
“photo credit: sensitive noise / obvious 2 via photopin (license) Does the word ‘branding’ in ‘place branding’ give an false impression of the discipline?”
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Location Spotlight Of The Week: Hoosier Energy

Location Spotlight Of The Week: Hoosier Energy | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine With easy access to the airport, highway and railway transportation systems, Indiana remains a major attraction for manufacturers and distribution centers. To learn more about Hoosier Energy, visit this microsite.”
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Repealing the 'death tax' and restoring the American dream - Houston Herald

Repealing the 'death tax' and restoring the American dream - Houston Herald | Strengthening Brand America | Scoop.it
“This week, I voted to repeal the death tax and help put the American Dream back within reach for family farmers across southeast and southern Missouri.”
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10 Ways To Achieve Brand Leadership

10 Ways To Achieve Brand Leadership | Strengthening Brand America | Scoop.it
“Marketers often talk about being a brand leader as if it is one thing. But there are many different ways that a brand can distinguish itself in a marketplace.”
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Brand America – Today’s News

“Brand America – Today’s News, by Ed Burghard: What You Need To Know About Place Branding From Around The World”
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What Was the Most Common Place Branding Advice in 2014?

“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
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Does Place Branding Need a Rebrand?

“The question as to whether place branding needs a rebrand because of the misunderstandings that surround it at times was recently posed to me by Samantha North in an interview for PlacesBrands.”
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Does Tourism Marketing Boost Long-term Economic Growth?

“The most detailed econometric study ever conducted into the impacts of tourism-related branding and marketing on cities has revealed some eye-popping outcomes.”
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Immigrant Family Pursues American Dream In East Hartford - Hartford Courant

Immigrant Family Pursues American Dream In East Hartford - Hartford Courant | Strengthening Brand America | Scoop.it
“EAST HARTFORD — In a little tan house on Branch Drive, just down the street from Goodwin Park, a family gathered Wednesday to celebrate a new beginning and the American dream.”
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City should hire a pro for re-branding - Alberni Valley Times

City should hire a pro for re-branding - Alberni Valley Times | Strengthening Brand America | Scoop.it
“Port Alberni - After writing about how we need professionals to brand Port Alberni and how there is no room for more amateur marketing attempts, I realized many who live in Port Alberni don't know . .”
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41 maps (and charts) that explain the Midwest

“It's the land of Harry Truman, Prince, and John Wayne. See why the Midwest is way more than a bunch of flyover states.”
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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Strengthening Brand America | Scoop.it
“Great storytelling is a great differentiator. Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy?”
Ed Burghard's insight:
Learn to tell your community's story well.
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