Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
“When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it?”
“It’s always fascinating to compare how you see your place in the market with how others see you. If you’re in a very small market like New Zealand and you look out, you see the whole world before you.”
“Charlotte leaders touring Nashville – known widely for its country music industry – said Charlotte could benefit from branding itself around something specific, as Nashville does with its “Music City” brand.”
“But is that enough? “The biggest concern I have about RAK's efforts [at nation branding] is that the Emirate will find it hard to differentiate itself from Dubai and the others,” says Wharton marketing professor David Reibstein.”
“Cities are on the rise. As they expand, cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems? Or will smaller cities get left behind in the wake of mega-cities?”
“During this week’s Cato Institute Capitol Hill briefing on sustaining the American energy renaissance, Petroleum Geologist Ned Mamula provided insight into how recent advances in fracking and drilling technology have driven the steady increase in...”
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
“Roughly a quarter of the more than 26 million people working part-time in the United States want a full-time job but can’t find one, a reality that has left those workers struggling to pay their bills, according to a new study.”
“A new survey of business customers in Michigan shows a marked improvement in perception about the state’s regulatory and business climates. MEDC RPM survey (photo – michigan.gov) The Michigan Economic Development Corp.”
“Earlier this month I received an email from Ed Burghard at Strengthening Brand America. He was seeking the thoughts of people engaged in place marketing in regard to the most common branding counsel they gave communities in 2014.”
“The Ides of March have come and gone, and I have come to praise economic developers and not to bury them. For I once was one, and I like to think that I understand the pressures and the challenges that they face.”
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